While scanning the automakers' media website we were trying to figure out why there was so much Hispanic-related automotive news popping up. Ford announced its "Chispa" (Spanish for "spark") television, print and digital marketing campaign for the Fusion and Nissan debuted its own Hispanic advertising campaign today, as well.
It turns out that the 2005 South Florida International Auto Show began last night. It's the first international auto show of the season here in North America and its location presents automakers an opportunity to cater to their Hispanic demographic. Other highlights of the show include the North American debut of Aston Martin's V8 Vantage, Hyundai's official debut of the Azera and the presentation of  the "Best of the Year" award to the Honda Civic by Sobre Ruedas, a leading Hispanic auto/lifestyle magazine.

The biggest news that will be coming out of the 34th annual South Florida International Auto Show, however, will be the official debut of the 2007 Cadillac Escalade, scheduled to be unveiled next Friday, November 11th.

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