Hampered by a variety of image problems, GM is suffering from poor market share in some of the US's biggest cities, such as Miami, New York, Los Angeles, and the San Francisco bay area. Where as GM commands approximately 25% of the overall market, its share is about 20% or less in these cities and other markets that are primarily located along the coasts. Even though GM has addressed many of their past problems with quality and fuel economy, their general lack of styling appeal will continue to hamper their ability to win back sales in those markets where image is everything. Upcoming new models such as the Chevrolet HHR and the redesigned Cadillac Escalade probably have the best chance at bringing in customers in these areas, but it may take several successful models before the situation improves. GM's reliance on truck and SUV sales hurts them in these markets as well, since many buyers in simply don't consider such a vehicle to be practical for the urban environment.

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