Hiroyuki Watanabe, senior managing director of Toyota, stated that in 15 years we'll be driving on energy not derived from gas or diesel, but from fuel cells and other sources. He went as far as to say that today's cars would be "dinosaurs" by 2020. Toyota seems to be committed to a future that is vastly different from today, even going as far as to discourage the commute to work in personal vehicles, reducing traffic around its Nagoya headquarters by 30%. He believes that fuel cells are about 10 years from being commercially viable, but sees them taking on a bigger role when combined with hybrid technology.

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