Subaru website: Heaven and Hell

Subaru has launched their new website, designed and built by New York's RG/A agency. The site is clean, functional and quick, with loads of 360 degree model rotations for those who can't wait to take a Subaru for a spin. The AWD demo is wikked, setting new standards for animated education. The B9 Tribeca section introduces surfers to the only SUV with a more dubious snout than the Porsche Cayenne. Unfortunately, it's Hotel California time: you can click in anytime you like, but your back browser button will never let you leave. That's not right.