Scion seemed like such a good idea when it was first launched. Toyota's aim was to provide young people with stylish, affordable cars that would serve as a gateway to the automaker's family of products. It was also supposed to be something of an incubator for new ideas that were too radical for its more conservative Toyota and Lexus brands. Over a decade since its launch, the brand has languished, and today's showroom is populated by slow-selling and aging vehicles that have often been slow to r
While slow sales and a $50,000 price tag may have been contributing factors to the Aston Martin Cygnet being cancelled last month, Aston Martin CEO Ulrich Bez is pointing the finger at Toyota for the demise of this luxurious little city car. In a discussion with Autocar, Bez is quoted as saying that the ultimate reason the Cygnet was cut is because Toyota plans on dropping the iQ (on which the Cygnet is based) in 2014 – a claim denied by the Japanese automaker.
The Aston Martin Cygnet wasn't exactly a hot seller during its two-year production run, which ended as of late last month. But despite British racing icon Sir Stirling Moss gifting one to his wife for her birthday, it seems that Britons didn't really care for it either: only 150 Cygnets were sold in Britain, Aston Martin's home country, Reuters reports.
According to a report in Dutch newspaper De Telegraaf, the Aston Martin Cygnet has gone out of production. Although its name means "little swan," it never really got away from being the ugly-yet-seemingly-necessary duckling in the English automaker's lineup. Not for lack of trying, though, with Aston Martin dressing up the Toyota (or Scion) iQ in the finest duds it had at its Gaydon factory in order to disguise the very-un-Aston-like 1.3-liter, 97-horsepower engine and baby-boot styling.
The San Francisco US press launch of the teeny-tiny two-seat 2008 Smart Fortwo involved an interesting presentation and drive experience. I learned that its history dates back to the late 1980s when SMH (Swatch watches) CEO Nicolas Hayek decided that a substantial number of people wanted a small, stylish city car that was built like a Swatch watch with Swatch-type personalization.
As the story goes, Toyota's Scion brand was imagined up in someone's basement and then came to fruition in 2003 as a youth-oriented brand with a focus on delivering unique vehicles with an equally unique retail experience. A decade later, the brand has grown to five models, which will each be commemorated starting in June with a new Scion 10 Series edition.
Shin Tanaka is a "Japanese artist, graffiti writer, paper toy creator, designer" with Kennedy Center credentials – his Paper Shaper sneakers are especially popular. Scion has done a DIY collaboration with Tanaka that can get you every one of Scion's five models as a Paper Shaper.
As if the Aston Martin Cygnet weren't unlikely enough, rumor is that a Cygnet with the company's 6.0-liter V12 could find its way onto the British automaker's offer sheets. Yes, really. It would undoubtedly be special order or very limited edition, but according to a report in Autocar, Aston is taking it seriously enough to have completed a feasibility study.
A few short weeks ago we learned that Toyota is shrinking its overall plan for the Scion iQ EV down to an "extremely limited release." During its Future Mobility Seminar in Denver, CO this week, Toyota announced the small details for its diminutive electric vehicle (EV) program.
2012 was supposed to be the year the all-electric version of the Toyota/Scion iQ made a splash. Instead, it appears that while it remains technically true that the iQ EV will launch this year, it will be a much, much smaller splash than previously anticipated. According to Reuters, the iQ will have an "extremely limited release."
Slow, uncomfortable and noisy. That's what Consumer Reports says about the Scion iQ. After giving it a good going-over, the magazine gives it a road test score of 29. That ranks it near the bottom of all new cars CR has reviewed. Very near. In fact, the only new car currently rated lower is the Smart ForTwo, iQ's direct competitor, which scored a 28.
Google Street View vehicles have logged millions of miles in an effort to display video of every street imaginable, but unfortunately the G-Mobile is too big for a few European roads. But instead of leaving the thin and narrow out of Street View, Team Google has employed the diminutive Toyota iQ onto the smallest streets in Belgium to to go where Google Street View previously could not travel.
If you've been sniffing around the PlayStation Vita debating whether to pull the trigger, Scion has an offer for you: buy an iQ and you'll get the Vita free. This isn't the first tie-up with the little car and the little console: the iQ was one of the available vehicles in the MotorStorm RC game.
Toyota may seek to reposition Scion in the wake of slower sales, according to Automotive News. It's been 10 years since the Japanese automaker unveiled its youth-oriented brand, and Toyota recognizes that the original target demographic has officially grown up. After concluding a nine-month review of the Scion brand, the parent company has decided to move away from quirkiness and toward more mainstream creations.
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