This is what has to happen for Audi to keep its promises.
Audi CEO Rupert Stadler will keep his seat at the top thanks to a contract extension. Volkswagen didn't divulge the length of the new contract, but German newspaper Frankfurter Allgemeine Zeitung said the term is five years. Stadler took over the current position in 2007 when current VW CEO Martin Winterkorn left it. That year the brand sold 93,506 in the US and 964,151 in total worldwide; last year it sold 158,061 in the US and 1,575,480 in total worldwide.
There have been two modern re-imaginings of the original 1984 Audi Ur-Quattro: the Quattro Concept of 2010 (shown above) and the Sport Quattro Concept revealed at the 2013 Frankfurt Motor Show. In between them, there have been numerous rumors about what, if any, kind of production car Audi might make of them. According to a new report in Auto Motor und Sport, Audi CEO Rupert Stadler has "indicated... that the car will come," and based on the specs presented, what we get might end up being a mix
Bigger, it seems, is no longer better. Volkswagen has made waves with its Up! city car, a plucky three-door that's been a bit of a hit since it burst onto the automotive scene, spawning a number of variants during its short life. And while our European friends have gotten a Cross Up!, a commercial version, an EV model, Seat- and Skoda-badged variants, and a rumored diesel-electric Twin-Up!, the small city car has been lacking in terms of its premium content.
Audi doesn't seem to be having any trouble of hitting its relatively audacious sales goal of two million units by 2020 – it's already on pace to eclipse 1.5 million sales two years ahead of schedule. According to Reuters, the Volkswagen-owned brand rode a wave of sales in China and the US to pace the early goal, with 780,500 deliveries at the halfway point of 2013. Particularly hot models include the Q5 crossover seen above and A4 sedan. Unless things go poorly in the second half of the ye
For more than two years, Volkswagen has been making public statements about its willingness to buy Alfa Romeo and quadruple the Italian brand's sales, and for just as long, Fiat CEO Sergio Marchionne has replied with some version of "Mr. Piëch, drop it." According to a report in Ward's Auto, all that jousting might be over: it claims that sources close to both Marchionne and Audi CEO Rupert Stadler admit that the two are in talks for Audi to buy not just Alfa Romeo, but a production plant i
Each member of the Teutonic triumvirate – BMW, Audi and Mercedes-Benz – is battling to be the world's Number One luxury maker. BMW has won the title for the past seven years running, but Audi CEO Rupert Stadler (shown above) has told Reuters that as of "2020 at the latest" his company will overtake BMW. That sounds quite soon, but it's actually a less aggressive target date than it once was: Stadler had previously planned on 2015 being the year when Audi sold more cars than its Germa
Just when we thought the four-year drama of a U.S. factory for Audi might be clearing up, we're back to the muddy. Not even two weeks after a Detroit outlet reported that the decision has already been made to build an Audi plant in the States, German Manager Magazin quotes Audi boss Rupert Stadler as saying he'd like a factory in Mexico for production of the Q5.
Ford may have been the dominant force at CES for the last few years, but other automakers are finally beginning to take the consumer electronics space seriously. Although Alan Mulally's keynote this morning represented an unprecedented third address at the show, Audi CEO Rupert Stadler kicked things off Wednesday morning, showing off a new MMI interface and touting its partnership with chip-maker NVIDIA. But that wasn't the biggest news.
Over the past year, Volkswagen and Audi have set some remarkably aggressive goals for the US market, including the pronouncement that Audi would double its sales in the States to 200,000 units by 2015. Audi has fared well in 2008, even managing a slight sales increase in October while virtually every other automaker saw double-digit declines. However, holding your own in such a market is not a good way to double sales. Part of the the plan for multiplying its volume included building Audi's in t
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