Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
And not just any Devil, either. The Dark Lord as portrayed by none other than Willem Dafoe has an offer of wealth, fame and fancy dance moves for the hero of the newest Mercedes-Benz Super Bowl Commercial. The spot follows one guy as he fathoms the full width and breadth of the devil's influence, from rubbing shoulders with Kate Upton to challenging Usher to a dance-off and everything in between. The whole scenario hinges on piloting a new CLA around town. So, does our man succumb to temptation
Mercedes-Benz made news in December when we learned that Kate Upton, the Sports Illustrated swimsuit edition cover model, would be pitching the automaker's all-new 2014 CLA at the Super Bowl next month. With Mercedes determined to target a more youthful buyer for its stylish compact sedan, choosing a beautiful 20-year-old pinup seemed to make good sense.
Mercedes-Benz may have skipped advertising during last year's Super Bowl, but according to Automotive News, the manufacturer will be back for 2013. The company plans to introduce its new CLA to the public at large during the game, using the opportunity to reach some 111.3 million US viewers.