Tesla wants to capitalize on a relatively small but growing vehicle-buying base.
Forty-year-old Gugulotu Lachiram is a farmer by trade, a yoga practitioner and motorcycle rider by choice. Not yet having worked out how to ride while farming, Lachiram has sorted out a method for doing yoga while on two wheels. Six years ago, after seeing extreme sportsmen on TV, Lachiram thought, "Why not me?" He's been practicing two hours a day ever since, the result being the kind of Honda Yoga we've never seen before.
ZipCar is a great tool if you're the city dwelling, car-ownership-averse sort. It's even somewhat affordable, with prices from $6 a month and driving rates from $8 to $10 an hour. A ZipCar-like Indian company called Zoomcar India Pvt. is taking that affordability to the extreme, offering rentals of the Mahindra e2o, a small city-minded EV for just 73 cents an hour.
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