bridgestone

By now, we've all grown a little callous to watching high-strung supercars prance their way around the Nürburgring. Nearly every manufacturer has taken it upon themselves to do battle with the infamous road course, and as a result, YouTube is choked with videos of physics-bending cars doing ...

Combine rising raw materials costs, reduced production capacity and manufacturing bottlenecks, and the result for the world of tires is this: not enough hoops to satisfy automaker demand. According to Automotive News, even before The Great Recession hit, a Bridgestone tire executive said that plant ...

Volkswagen and Chrysler lead

The Super Bowl is a contest of advertisers as much as it is for two football teams seeking championship rings, the big trophy and bragging rights.

Bridgestone paid big bucks for a pair of spots in the Super Bowl, and it appears the tire maker wants to maximize its bank for the buck. Instead of simply banking on the billion viewers of Super Bowl XLV enjoying its commercials, Bridgestone is ...

According to the man who runs the world's largest producer of natural rubber, demand for the gummy stuff will exceed supply for "at least another two years." The drop in production is said to be due to both droughts and heavy rains, but the result for you is an increase in the price of tires: both ...

A tire war could be sparked in Formula One within a couple of seasons if Michelin gets what it wants. The French tire manufacturer ceased its participation in the sport after F1 moved to a single-supplier formula, selecting Bridgestone as its partner. But with Bridgestone set to leave at the end ...

THE THAW

You had to know it couldn't last forever. Most recently our Subaru ice racer was in action way up north in the wilds of Quebec, getting sideways on a frozen circuit. As it turns out, if we wanted to keep on racing we should have stayed up there. This form of motorsport needs frozen lakes ...

THE WHAT AND THE HOW It's time to delve a little further into the crazy, sideways world of ice racing – where grip is at a premium but the grins come cheap. In last week's first article in the series we gave you a little bit of information about the sport in general, or rather sports, and ...

Bridgestone has participated in Formula One since 1997 and has acted as the sole official tire supplier to the entire series for the past two seasons. But at the end of next year, its contract with the FIA and Formula One Management will expire, and the Japanese rubber company has announced that ...

The BMW enters the massive skidpad at more than 100 mph and begins a sweeping right turn along a soldiered row of orange cones. On cue, a pneumatic device attached to the hub of the spinning left rear wheel instantaneously ...