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Bridgestone is in an interesting position. On the one hand, the tire manufacturer wants to increase its green credentials with its line of Ecopia products. These are low-rolling resistance tires that improve efficiency by around five or six percent and are now available in 50 sizes that fit everything from hybrids to large SUVs. They're even used on all Nissan Leaf electric vehicles. On top of the Ecopia line, Bridgestone has big goals to reduce CO2 emission from its entire products lifecycle by


Good thing our friends at Green Car Reports read Dutch. We hope.


By now, we've all grown a little callous to watching high-strung supercars prance their way around the Nürburgring. Nearly every manufacturer has taken it upon themselves to do battle with the infamous road course, and as a result, YouTube is choked with videos of physics-bending cars doing what they do best. It's a little rarer to get to see a motorcycle take on the torturous course. Bridgestone test rider Tim Röthig recently mounted a Kawasaki ZX-10R, strapped on a Gyrocam and procee


Bridgestone has announced the expansion of its fuel-saving Ecopia EP422 low-rolling resistance tire lineup from five to 29 sizes, ranging from 15- to 18-inch tires sized specifically for vehicles like the Toyota Prius, Chevy Malibu, Nissan Altima and Honda Odyssey.


Combine rising raw materials costs, reduced production capacity and manufacturing bottlenecks, and the result for the world of tires is this: not enough hoops to satisfy automaker demand. According to Automotive News, even before The Great Recession hit, a Bridgestone tire executive said that plant closures alone killed 71 million units of capacity in the U.S. New factories and factory expansions are on the way, but they won't run at full power until 2013.


According to the man who runs the world's largest producer of natural rubber, demand for the gummy stuff will exceed supply for "at least another two years." The drop in production is said to be due to both droughts and heavy rains, but the result for you is an increase in the price of tires: both Bridgestone and Goodyear have raised their prices already.


DeLaSalle School electric car – Click above to watch video after the jump


Bridgestone Eco-Rally 2010 – Click above to watch video after the break


A tire war could be sparked in Formula One within a couple of seasons if Michelin gets what it wants. The French tire manufacturer ceased its participation in the sport after F1 moved to a single-supplier formula, selecting Bridgestone as its partner. But with Bridgestone set to leave at the end of next season, team bosses reportedly met with Bernie Ecclestone in Malaysia on Friday to discuss potential replacements.


Bridgestone Ecopia Tires – Click above for high-res image gallery




Bridgestone 3G RFT Tires – Click above for high-res image gallery


For the last two years, Bridgestone has been running a video production contest for young drivers where they produce a safety oriented 25- or 55-second ad on some aspect of safe driving. For 2009, the Safety Scholars program is back and, in addition to safety, entrants can produce a PSA on "automotive environmentalism." If you know someone between the ages of 16 and 21 that can sling a video camera and wants a crack at a $5,000 scholarship or a new set of Bridgestone tires, let them know about t


Natural rubber is rather hard to get, as the trees from which it is cultivated from only grow in certain areas and the method of obtaining it is difficult and time-consuming. Synthetic rubber, on the other hand, is not too tough to create, though it generally comes from petroleum -- not necessarily the greatest compromise. Researchers at The Ohio State University have begun work on a new processing plant which is designed to create natural rubber from the lowly Dandelion plant. The specific plan

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