During the big Fiat Chrysler Automobiles FCA US LLC announcement of its five-year plan earlier this year, the strategy for Alfa Romeo was easily summarized by brand boss Harald Wester: "Go back to the Alfa Romeo that people admired." Easier said than done. With the 4C as one step in that procedure, we might see the next when the company unveils its midsize sedan in June with a trio of new engines with up to 480 horsepower.
Detroit's third-largest automaker has had a lot of names over the years. It was founded as the Chrysler Corporation in 1925, a name it held until 1998 when it was bought by ze Germans in 1998 to form DaimlerChrysler AG, then it went independent in 2007 under the name Chrysler LLC before being retitled once again as Chrysler Group LLC in 2009. And now the automaker headquartered in Auburn Hills, MI, is getting yet another new name.
Fiat Chrysler Automobiles is trying to get capital together in a hurry to finance the automaker's growth plans. Among its strategies to raise money, Ferrari will be spun off from the FCA mothership next year with an initial public offering. However, the Italian supercar maker will be a couple billion dollars poorer at the start of its new life.
Fiat Chrysler Automobiles is issuing two, separate recalls covering a total of 33,443 examples in the US of the 2014 Ram ProMaster, 2014 Jeep Wrangler, 2014 Dodge Grand Caravan and 2014 Chrysler Town & Country because of potential problems with the tire pressure monitoring system in the vehicles.
We're not yet ready to call it a trend, but rumors have been flying that a couple more major automakers have set their sights on motorcycle manufacturers to add to their portfolios. If they do, they'll be following in the footsteps of the Volkswagen Group, which gobbled up Ducati and put it under the Audi brand in its ever-growing stable of nameplates.
It seems Fiat is bent on bolstering its image as a global automaker, as word has leaked out that the Italian/American conglomerate has chosen to locate its global headquarters in a rather swanky neighborhood in London. According to Bloomberg, the rental location on St. James Street in London's West End is a 10-minute walk from Buckingham Palace, and Fiat Chrysler Automobiles will fill up three complete floors of an office building that also houses The Economist magazine.
The saga of the Washington state community college hoping to keep its allegedly pre-production Dodge Viper out of the maw of the crusher is going strong. Not only does the school still have the car, but there's a chance that the college might even get to keep it.
The last time the Chrysler Group was part of another automaker, we saw the death of the Plymouth brand. Now, with Fiat Chrysler Automobiles in place of DaimlerChrysler, we could see more brands shuttered. At least, that's what analysts think FCA CEO Sergio Marchionne should do.
Want proof that the General Motors' recalls will eventually have a positive impact on the auto industry? Here it is. Thanks to the Detroit-based manufacturer's mishandling of the ignition switch recall, other manufacturers are taking a second look at their recall procedures, just to make sure they don't fall victim to the same mistakes.
Fiat Chrysler Automobiles CEO Sergio Marchionne made some interesting comments during a frank and entertaining talk at the Brookings Institution yesterday, saying he hoped that no one bought the Fiat 500e, the well-received EV based on the adorable Italian car.
Fiat Chrysler's decision to locate its new corporate headquarters in jolly old London won't herald a sprawling relocation effort. Instead, it's very likely that the FCA outfit will be a small one, primarily focused on finance.
Following this week's Fiat Chrysler extravaganza, where the Italian-American manufacturer announced its plans for the next five years, the Autoblog staff was cautiously optimistic of the company's future. Investors? Not so much.
When the 2016 Town & Country comes to Chrysler dealerships, it will sport something no production minivan has ever had: a plug. That was on bit of news hidden in the massive Fiat Chrysler (FCA) product preview held in Detroit on Tuesday. All FCA would say about the minivan was that the Town & Country PHEV would get 75 MPGe.
The Maserati share of the big Fiat Chrysler event today was expected to be something of a snooze, at least relative to the very busy Chrysler, Dodge, Jeep and Alfa Romeo portions. But the truth is there was plenty to pay attention to where the premium Italian brand was concerned. After all, moving from its 15,400 unit sales in 2013 to a target of 75,000 global sales in 2018 is going to take some doing.
With its name freshly on the mailbox at the Chrysler Technical Center, Fiat took its turn on the stage for Fiat Chrysler's five-year plan. Unlike the other members of FCA, though, the maker of the mustachioed minicars didn't have a great deal to talk about.
The news just keeps on rolling from Auburn Hills today, as Fiat Chrysler continues to detail its five-year growth plan. This time round, we're talking about Chrysler. The troubled American brand has been limited in the past few years to the lamentable Sebring/200, the Town & Country and the 300, although that's likely to change in the coming years.
The combined Fiat Chrysler Automobiles will see its production capacity increase from a projected 4.6 million in 2014 to 6 million units once it completes its integration, according to statements made by FCA CEO Sergio Marchionne.
The question of what we'll call the new, combined empire of Fiat and Chrysler has been answered - the new entity will be known as Fiat Chrysler Automobiles. Initialized down to FCA, the new company will be organized in the Netherlands, meaning its full name is Fiat Chrysler Automobiles N.V. For those interested in such things, shares will be traded in the new company on both the New York and Milan stock exchanges.