To better go after the work truck market that its rivals Ford and General Motors have dominated for some time, the Ram Truck brand of Chrysler is starting a new sub-line of work vehicles called Ram Commercial. Rather than carrying the full Ram Commercial name, each model in the new lineup would wear the Tradesman trim level, which means that the Ram 1500 Tradesman is disappearing for retail buyers only and will still be available for commercial or fleet buyers.
Call it a Caravan, call it a Voyager, call it whatever you want – just don't call it a Dodge. Because while it may look exactly like a Dodge, it's actually a Ram. And as the suits in Auburn Hills will point out, the Ram truck brand is no longer under Dodge's purview.