It was just yesterday that we were presented with our first teaser image of Nissan's new midsize pickup, ahead of its June 11 debut. Today, we have video of what is most likely the next-generation Frontier.
A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to re
The crew at PickupTrucks.com has been busy lately. In addition to wrapping up its global pickup shootout in Australia, the site also took the time to pit four factory off-road kings against each other. After extending invitations to every manufacturer to send out their most capable pickup, the Nissan Frontier PRO-4X, Toyota Tacoma Baja, Ram Power Wagon and Ford F-150 SVT Raptor all showed up to play. General Motors, meanwhile, declined to join the party.
The Ford Ranger has finally been shown the door, and Nissan apparently wants to seize the opportunity to make its Frontier the the standout in what remains of the compact pickup truck segment. Though the sun has been setting on the Ranger for some time, it's still outselling the Frontier – even after Nissan kicked up its marketing efforts as a way to grab the real estate Ford is cedeing by creating the first advertising campaign for the Frontier in four years.