Lincoln MKS News

Lincoln has released the first 30-second ad spot for the 2013 MKS, with its seventeen intial seconds spent covering the era of Lincoln glory from 1922 to 1976. The ad almost feels like an apology for the MKS, as if the ad team really wanted to sell the 2013 MKZ but was assigned the penalty-box MKS and had their protestations silenced with, "Just make ...

For a while there, it looked like Ford forgot about Lincoln, and dismal sales numbers reflected the marque's lack of attention. But just when it was beginning to look like Lincoln was on its last leg, Ford's luxury arm unveiled the refreshed MKS and MKT at the Los Angeles Auto Show. Those models may not go far enough to usher Lincoln back to relevance, ...

A journey of a thousand miles begins with a single step, and for Lincoln, that all-important first stride is represented by the 2013 MKS. The big Lincoln sedan has been given a mid-cycle refresh that includes upgraded power, a newly refined suspension and a restyled beak, all of which are on display at the Los Angeles Auto Show. The newly redesigned ...

Think about the position that Cadillac was in over a decade ago; that's about where Lincoln is today. The rebirth of a brand doesn't happen overnight, so until Lincoln debuts its next generation of fully redesigned and reimagined products, subtle evolution and continued refinement are the order du jour. Hence the 2013 Lincoln MKS. The greenhouse of ...

Yesterday, Lincoln released the teaser you see above on its Facebook page, showing what's in store for the automaker's revised design language that's coming soon (we're guessing it's the hood and fender of the redesign MKT). Lincoln states that its new styling direction will be "forward-looking and more elegantly crafted," and it appears that we'll get ...

Ford's hourly workforce is having a tough time ratifying the tentative agreement struck between the Blue Oval and United Auto Workers union last week, despite that deal being the most generous among those made this year between the Big 3 automakers and their respective unions. For example, Ford workers will receive a $6,000 signing bonus if the contract ...

Lincoln is moving away from its current grille design, a source tells AutoWeek. Using diplomatic terms, the source says the new design will be less pronounced, which will hopefully translate to "a less disfiguring overbite" in the metal. The MKR-inspired waterfall grille has been applied across the entire line of Lincoln vehicles with varying degrees of ...

The Lincoln lineup is in desperate need of a design intervention, and Automotive News reports that help is on the way. Ford product development boss Derrick Kuzak reportedly told dealers that Lincoln will receive seven new or refreshed models by 2014, including a little love for the long-ignored Lincoln Navigator. The Navigator will reportedly receive ...

The Ford Motor Company is finally marshaling the resources and money to transform Lincoln into a true luxury brand again. While the company is guarded in discussing the full details of its plan, it's divulging enough for now to let the world know that this is going to be a serious effort. And the early signs are encouraging. The linchpin to this ...

Of Detroit's three automakers, Ford may have emerged the strongest from the economic crisis, but its luxury division, Lincoln, isn't looking too rosy these days. While Cadillac has been steadily rejuvenating itself with exciting new vehicles, Buick has reinvented itself from a stodgy old-man's brand into a fresh face of entry-level luxury, and even ...