Kia Optima News

Kia has taken home the first ever Kelley Blue Book award for Total Cost of Ownership among consumer brands. As you might expect, the award goes to brands and vehicles with the lowest projected ownership costs. KBB examines depreciation, fuel costs, fees associated with finance and insurance, maintenance costs and state fees. Both the Optima sedan and ...

While Chrysler got the most attention for its Super Bowl ad starring Clint Eastwood, many found Kia's spot starring Mr. Sandman, Adriana Lima and Motley Crue to be the most entertaining. The car featured in the ad was the new Optima SX Limited, which made its debut today at the 2012 Chicago Auto Show. The SX Limited is the new range-topping trim for the ...

Kia has been spending big on Super Bowl advertising for a few years now, but its commercials have been hit or miss. Its ad for the big game in 2010 entitled "Joyride" was a hit for bringing toys from our childhood to life behind the wheel of a Sorento, but last year's "One Epic Ride" was a definite miss. Kia's ad for this year's Super Bowl, called "A ...

Kia has announced that it is recalling 145,000 vehicles to address faulty airbags. A total of 95,569 Optima sedans built between 2006 and 2008 and 50,186 Rondo MPVs built between 2007 and 2008 are included in the recall. According to the National Highway Traffic Safety Administration, the vehicles may have been built with a clock spring in the steering ...

The Kia Optima is headed to the World Challenge next year. Kia has announced that it will once again partner up with Kinetic Motorsports, this time to build a pair of Optima SX models to go fender to fender with the rest of the World Challenge field. The two turbocharged sedans will compete in the Grand Touring Sport Class against vehicles like the Ford ...

Korean automaker Kia has officially begun production of the 2012 Optima. The midsize sedan is now being churned out at Kia Motors Manufacturing Georgia, which is located in West Point. Build alongside the Sorento, the 2012 Optima is the second Kia vehicle built at the company's Southern plant. Previously, the Optima was built only in South Korea. As is ...

Hyundai and Kia have a unique relationship. The two automakers are owned by Hyundai, which is a conglomerate consisting of several companies. But while the two automakers share engineering and development resources, they have separate sales, marking and distribution organizations. So how do the the two automakers view one another? The New York Times ...

A Feature-Packed Family Hauler That Sips Every time we read Douglas Adams' The Hitchhiker's Guide to the Galaxy, we find something new. Adams was able to spin phrases that hit on multiple levels, and his work requires repeated attention to be enjoyed in full. We wouldn't be surprised if the folks at Kia have been reading a bit of Adams themselves, ...

The mid-size sedan battle rages on year after year. Perennial kings are dethroned while new challengers emerge boasting fresh styling and a bountiful list of standard features. Consumer Reports launched its June issue today, inside which the institute's testers have pitted four-cylinder versions of the Kia Optima and Honda Accord against each other to ...