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13Jeep Patriot promotion kicks off with "Wolf" commercial

As part of its novel marketing campaign for the new Patriot, Jeep has developed an interactive comic book game of sorts that allows users to follow the adventures of three different characters who use a Jeep Patriot to complete their journeys. It's called the Patriot Adventure, naturally. As a companion to that online effort, the TV commercials will mimic the look and feel of that effort and use the same cast in vignettes from the game. The first TV spot is set to debut during the NCAA tourney o

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