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The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.


Hyundai has managed to get another vehicle on the prestigious Insurance Institute for Highway Safety's Top Safety Pick +, as its new 2015 Sonata sedan performed admirably in crash testing.


The new Hyundai Sonata just made its debut at the 2014 New York Auto Show, but it's already begun making its slow march towards dealers, meaning it's about time we start seeing ads for the new family sedan on the TV and internet. This 62-second spot is one of the first.


If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."


As a genre, automotive journalists have seen (and done) some pretty stupid things done in some pretty stupid cars. Collectively, we've been airborne in more vehicles than are worth counting, roasted enough tires to make Al Gore weep, and generally made asses of ourselves on closed-course manufacturer track days. It's a tough job, but someone has to do it.


2011 Hyundai Sonata Hybrid Cross Country Blue Drive – Click above for image gallery


Hyundai Sonata and Sonata Turbo hit the dyno – Click above to watch video after the jump


The motor generates 30 kilowatts (40.2 horsepower) and 151 pound-feet of torque and handles drive and regenerative braking duties. That's well short of the 106 hp of the Ford Fusion motor and the 141 hp of the Toyota Camry motor. Nevertheless, Hyundai claims the Sonata can operate in EV mode at up to 62 mph. We'd guess that actually means the Sonata can shut down the engine and cruise on electricity at high speeds but can't actually accelerate to that speed on battery power, but we're looking in


New Hyundai Sonata commercial – Click above to watch video after the jump


South Korean Hyundai Sonata commericals -- Click above to view the videos after the jump


Hyundai Assurance Gas Lock ads – Click above to watch the videos after the jump


The Hyundai Sonata has proven itself to be a pretty good vehicle over the past couple years, but tame styling and cheap interior materials have kept the Korean midsize sedan a rental favorite. The Sonata has received a much-needed face lift, with a heavily updated front facia and a much richer-looking interior.

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