2013BMW128

BMW 128

Inspired by the BMW 2002, the 1-series redefines the entry-level luxury vehicle with typical BMW refinement and balanced performance.The rear-wheel drive 128i is available as either a coupe or convertible. The 128i is powered by a 230-hp 3.0-liter dual overhead cam, inline six-cylinder engine mated…

READ MORE

2013 BMW 128
MSRP: $31,500 - $37,200
2012 BMW 128
MSRP: $31,200 - $36,900
2011 BMW 128
MSRP: $29,450 - $34,500
2010 BMW 128
MSRP: $29,150 - $34,200
2009 BMW 128
MSRP: $29,400 - $34,000
Marketing 101: Make stuff up, make it visible - BMW's subtle 1-Series shilling

Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem entirely made up. The hard facts are naturally spot-on, but subjective impressions like back seat comfort, desirability, and a link to the 2002 are all tenuous at best. The effort is charming in its clev
Sponsored

For Sale

2012 BMW 1 Series
$21,848 / 55,533 miles / MD
2012 BMW 1 Series
/ 24,988 miles / MD
2011 BMW 1 Series
$23,599 / 40,013 miles / VA
Advertisement
"We found the front bucket seats very comfortable and supportive, with big side bolsters.