2013BMW128

BMW 128

One of the first entry-level luxury cars to hit the U.S.market, the BMW 1 Series is anything but bargain-basement.With a choice of three powerful six-cylinder engines and dimensions that rival earlier 3 Series models, the 1 Series are bona fide BMWs, complete with precision driving dynamics,…


2013 BMW 128 - 2dr Rear-wheel Drive Coupe (i)
2dr Rear-wheel Drive Coupe (i)
MSRP:
$31,500
Engine:
3.0L I-6
MPG:
19 City / 28 HWY
2013 BMW 128 - 2dr Rear-wheel Drive Convertible (i)
2dr Rear-wheel Drive Convertible (i)
MSRP:
$37,200
Engine:
3.0L I-6
MPG:
19 City / 28 HWY
Marketing 101: Make stuff up, make it visible - BMW's subtle 1-Series shilling

Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem entirely made up. The hard facts are naturally spot-on, but subjective impressions like back seat comfort, desirability, and a link to the 2002 are all tenuous at best. The effort is charming in its clev

For Sale

2012 BMW 1 Series
$26,990 / 30,986 miles / CA
2013 BMW 1 Series
$27,998 / 48,121 miles / CA
2010 BMW 1 Series
$10,500 / 109,808 miles / CA
VIDEO: Rampenfest the movie, now playing on the screen in front of you

Click above for a few stills from the sham documentary.