BMW 128


2013 BMW 128 - 2dr Rear-wheel Drive Coupe (i)
2dr Rear-wheel Drive Coupe (i)
MSRP:
$31,500
Engine:
3.0L I-6
MPG:
19 City / 28 HWY
2013 BMW 128 - 2dr Rear-wheel Drive Convertible (i)
2dr Rear-wheel Drive Convertible (i)
MSRP:
$37,200
Engine:
3.0L I-6
MPG:
19 City / 28 HWY
Marketing 101: Make stuff up, make it visible - BMW's subtle 1-Series shilling

Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem entirely made up. The hard facts are naturally spot-on, but subjective impressions like back seat comfort, desirability, and a link to the 2002 are all tenuous at best. The effort is charming in its clev

For Sale

2011 BMW 1 Series
$23,998 / 23,533 miles / VA
2012 BMW 1 Series
$27,681 / 28,705 miles / VA
2013 BMW 1 Series
$26,995 / 16,969 miles / MD
VIDEO: Rampenfest the movie, now playing on the screen in front of you

Click above for a few stills from the sham documentary.
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"We found the front bucket seats very comfortable and supportive, with big side bolsters.
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