BMW 128

Inspired by the BMW 2002, the 1-series redefines the entry-level luxury vehicle with typical BMW refinement and balanced performance.The rear-wheel drive 128i is available as either a coupe or convertible. The 128i is powered by a 230-hp 3.0-liter dual overhead cam, inline six-cylinder engine mated...


2013 BMW 128
MSRP: $31,500 - $37,200
2012 BMW 128
MSRP: $31,200 - $36,900
2011 BMW 128
MSRP: $29,450 - $34,500
Marketing 101: Make stuff up, make it visible - BMW's subtle 1-Series shilling

Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem entirely made up. The hard facts are naturally spot-on, but subjective impressions like back seat comfort, desirability, and a link to the 2002 are all tenuous at best. The effort is charming in its clev

For Sale

2012 BMW 1 Series
$31,988 / 16,009 miles / NY
2010 BMW 1 Series
$19,995 / 43,858 miles / NJ
2011 BMW 1 Series
$19,683 / 58,946 miles / PA
"We found the front bucket seats very comfortable and supportive, with big side bolsters.
Cross Country BMW
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Open Road BMW
540 Us Highway 1 Edison, 8817 6.7 miles