So you've got a hot air balloon and a Range Rover, no problem so far. Then, one day you catch the "you got chocolate in my peanut butter" fever, and it's time to create a Rover/Balloon mash-up. Your handy pile of old money means that the Rangie goes off to a bespoke vehicle specialist, said to specialize in "stretch Rolls Royce and 6-wheel Range Rovers for oil sheiks." Well, who else would you send it to, anyway?

Of course, since the balloon runs on LP gas, converting the Rover to run on the same fuel will save some money. With the dosh you save, you might as well install some big, chunky tires so that it "rides like a big Range Rover on chunky tires," and trashes fuel economy a little, too. The vehicle is in the UK, but the seller will ship. Construction quality is reportedly epic, and who doesn't have a desire for the castoffs of the wealthy? Looking at the photos, it appears to have taken its share of (ab)use lately; the blue hood is a nice touch, along with the various trappings of old Rovers, like the permanently exposed fusebox. It's on eBay for just under $8,000 – a pittance for a custom crew cab Range Rover pickup, especially if you've got a hot air balloon kicking around.



[Source: eBay Motors]

Spend any time in the advertising business, and you'll see this kind of struggle. So called "high-concept" advertising is what tends to be what consumers emotionally engage with and remember. Usually, only big brands with a national presence and lots of money can pull off advertising that is more about the spot than the product it's hawking. Running with the big boys requires vision on the part of decision makers. While big companies have marketing specialists with high falutin' degrees and summat, the retailers that close sales and take the money from your hand focus much more on product.

According to Bloomberg, Chrysler and its dealer body are playing out this very struggle. Dealers are unhappy with the company's new advertising efforts and budget changes that have been made as part of the recently enacted five year business plan. Facing sales that were down twenty five percent in November, dealers have asked that the new ads focusing on lifestyle and brand-building, such as the latest Jeep spots, be stopped. Advertising that shows vehicles and their features, along with a harder sell on the price and incentive front would be preferable to the dealers.

Cash on the hood is down, however, and Chrysler has some vehicles that are challenging to sell. Regional advertising budgets have been readjusted, as well, siphoning off funds from some higher-volume dealers to regions without enough volume to get any help in the fourth quarter otherwise. The plan in Auburn Hills is to aggressively rebuild its brands over the next five years, which is an image-building operation where the new campaign makes sense. In the meantime, however, the company needs to sell cars to stay solvent until its touchy-feely advertising takes root; an effort that may be better served by the product-centric advertising the dealers want. While everyone loves clever advertisements, sometimes it's just best to scream about the deals on Sunday, Sunday, SUNDAY!

Hit the jump to see an example of the new commercials.

[Source: Bloomberg]

Read more →

Editor Chris Paukert has apparently been bitten by the podcasting bug, and he once again joins Shunk and Roth for Episode #156 of the Autoblog Podcast. We dive right in to reminiscence about the recently finished Los Angeles Auto Show. Moving on from there, we talk about Audi's new A7 Sportback and its extreme gorgeousness, as well as the new A8 and all its massive awesomeness. Speaking of awesomeness, Shunk thinks that the $199,950 Aston Martin Rapide is one very attractive four-place supercar. Going to the other end of the spectrum, rumors about Volkswagen's upcoming Jetta replacement gets some head scratches from us before we moved on to prognosticating about a unibody Dodge Dakota replacement. We wrap up a chewy hour-and-forty-five minutes by addressing some of your questions and calling it a night.

Don't forget to check out our colleagues at Joystiq and Engadget, and let us know what you think of our podcast by dropping us an email at Podcast at Autoblog dot com, reviewing the show in iTunes, filling out our survey, or even leaving us a voicemail on our Google Voice line 734-288-8POD (734-288-8763). Thanks for listening!

Read more →

It seemed pretty obvious when we first heard that China's BAIC wanted Saab's tooling that it didn't want anything to do with purchasing the Swedish automaker's full monty. If BAIC wanted to be in the Saab business, clearly, it would have made overtures for more than just the retired tooling from the older versions of the 9-5 and 9-3. BAIC wants the cars and all the stuff that Saab made to make them, so as to have something else to sell in its home market. The rest of Saab, such as its Trollhattan headquarters and workforce apparently aren't of interest to BAIC, which just secured a line of credit from the Bank of China, presumably to finance this purchase.

General Motors is said to still have some suitors interested in the whole shooting match, instead of BAIC's cherry picking. Since the deal with Koenigsegg fell apart, Spyker has indicated interest in Saab, as has a private concern called Renco Group. Any deal will be carefully vetted by General Motors, and will have a short time-table for completion. If BAIC's bid for the parts of Saab carries through, the rest of the company will almost certainly head for liquidation. It's looking increasingly likely that there will be no stay of execution for Saab, no white knight riding in to save this Swedish automaker in distress. Still, it ain't over until it's over...

[Source: Reuters | Image: AFP/Getty]

NUMMI's loss will be San Antonio's gain. Toyota is adding a second shift at its truck plant and looking to hire 850 workers for the production increase, and since Toyota's suppliers are located on-site, they're also adding a second shift and hiring.

The relocated Tacoma production from NUMMI is projected to roll 150,000 vehicles out per year, still below the 200,000 trucks Toyota wanted to be making when it launched the current Tundra. It's a way for Toyota to hedge its pickup bets. When the market for the biggies sags, Tacomas may be more appealing; the plant could adjust its mix and keep going. While Toyota's pickup volume is a small slice of the market, San Antonio may wind up loving the Tundra and Tacoma in a big way.



[Source: Automotive News - Sub. Req.]

Luxury cars are nice. Most people would consider some kind of sacrifice to own one, while others plant their behinds in Corinthian Leather through ill-gotten gains. When something is desirable, there's no end to the scheming. The latest tactic for driving luxe without earning it is pretty blatant: just show up and take it! Automotive News reports that the FBI is currently looking into an operation that's using the identity of Atlas Towing and Recovery of Illinois, a real, legitimate business, to take luxury vehicles right out from under the noses of dealerships.

The false haulers are apparently showing up at dealers and picking up cars using Atlas Towing's credentials, causing the National Auto Auction Association to send out a warning. Over the summer, Manheim Auto Auctions also got hit with a fake car hauler, and that operation is believed to be connected to the more recent activity. Dealers have been warned to notify the authorities if anyone posing as Atlas Towing and Recovery comes calling and and tries to pick up vehicles. It is pretty slick, though, showing up with a truck and an air of official-ness. Points for cleverness, but it's likely not clever enough to avoid capture eventually.

[Source: Automotive News - sub req, | Image: BringATrailer]

Mitsubishi is dusting off and old name for its new compact crossover. The new RVR that will be released in Japan next spring is nothing like past Mitsus wearing the moniker, a model we knew here as the Expo LRV. The RVR shares the Mitsu family's nose and physique, though the compact body is being described by officials as lightweight.

When it launches in Japan, the RVR will carry a 1.8 liter four-cylinder, and the MIVEC engine figures to keep the appetite for fuel in check. Mitsubishi is staggering the RVR's rollout, so its spring 2010 arrival in Japanese showrooms will be first, but North American sales are promised eventually. From where we sit, the RVR and Colt are two bits of triple-diamond excitement to look forward to in the coming year, especially if the company goes all Ralliart-crazy on both. Official press release posted after the jump.



[Source: Mitsubishi]

Read more →

If Motor Mavens legitimately got a call from a well-placed friend and truly snuck in to fiddle with a $400,000 car that's ostensibly in trustworthy care, we apologize, but it smells really staged from here. It doesn't matter, though, the LFA looks fantastic in this video, and the LCD gauges are cool to watch in action. That's the real value of this video, watching the interior come alive like the bridge of some kind of spaceship.

Damon talked about the way the gauges animate to display different information, but watching the display slide around makes us want to be the guy sitting in the driver's seat, twiddling all the buttons with meaty, indiscriminate paws. The entirety of the car is as worthy of "dude, check this out" as you'd expect from a supercar-class vehicle. Check it out after the jump, and let us know if we're being too suspicious.

We're just having trouble with details like interested-looking parties reflected in the window of the opening shot, and the fact that it's supposed to be poor quality, but looks pretty decent and apparently, when you drop everything and run out of the house, you take the time to call a cameraman. Now, if you'll excuse us, we have to go line our winter hats with tinfoil. Thanks for the tip, Michael!



Photos copyright ©2009 Damon Lavrinc / Weblogs, Inc.
[Source: Motor Mavens]

Read more →

With the LA Auto Show near at hand, Chris, Dan, and Editor Extraordinaire Paukert sat down and talked over some of the latest for Episode #155 of the Autoblog Podcast. First up is the surprisingly thorough re-rework of the Mustang, before we move on to talk about the early release of U.S.-spec Ford Fiesta pictures. Gazing at photos brings us to the Chevrolet Cruze, which has also been lensed in North American garb. The Chinese-market Buick Excelle is rumored as a possibility for our market, and we scratch our heads about that for a while. Toyota's handling of its gas pedal recall and Nissan's low-priced and well-integrated navigation unit wraps it up before we move on to some of your questions. Right before signing off, we jump back to talk briefly about the newly unveiled Audi A8 and Saab's sad fortunes. At one hour, 50 minutes, it's an epic. We blame Paukert.

If you get bored once the new Autoblog Podcast bliss has worn off, check out our colleagues at Joystiq and Engadget. Let us know what you think by dropping us an email at Podcast at Autoblog dot com, reviewing the show in iTunes, filling out our survey, or even leaving us a voicemail on our Google Voice line 734-288-8POD (734-288-8763). Thanks for listening, we'll see you next week!

Read more →

It was bound to happen. Think back to when Volkswagen Beetles infested the roads of the globe; there was no shortage of customized Bugs. Tata aims to put the world on wheels with its low-priced Nano, offering mobility to India's massive population for what many Americans just dropped on Black Friday. To stave off an impending swarm of same-same vehicles, and cash in with buyers looking to stand out, New Delhi-based Carnation Auto (not to be confused with North America's Car Nation) has teamed up with Dilip Chhabria's DC Design to offer prefab-custom options for the Nano.

The endeavor has been given the tagline, "The Artist Meets the Enabler," and it began with tarted-up offerings for the Toyota Innova, creating a car called the Innov8. If the reworked MPV is any indication, we can expect the DC Design Nano to have an interior that apes a Gulfstream, while we can all plainly see what's been done to the exterior. The Nano kit is not yet available, but Carnation says it will be ready to join the already-available Innova, Honda City, and Suzuki Swift kits in 2010. We're sure opinions abound over this visually-charged Nano, so feel free to express yourselves in the comments. Press release posted after the jump.



[Source: CarnationDC.com via Indian Auto Talk]

Read more →