Report

Tesla Model S reduces colors with new options

The Tesla Model S is no longer a "green" car. Or brown, for that matter. Call it a case of streamlining.

The California-based automaker will reduce the option choices for the Model S by reducing the number of variants and colors available on its only production vehicle. Elon Musk made the announcement on the company's conference call with analysts earlier this month. Musk said:

We've had to make some tough decisions on essentially having fewer versions of the Model S in order to streamline manufacturing and thus be able to ramp production better and have better control in logistics and not have like a million variations on the Model S. The dual motors, we're not going to produce the dual motor 60-kilowatt hour car at all.
We're not taking additional orders for the performance 85. We're only doing the performance 85 dual motor and we're cancelling green and brown as colors. These are a few examples, but this helps us streamline the manufacturing and supply chain logistics and enables us to better ramp production.

Additionally, there will no longer be an all-wheel-drive version of the 60-kilowatt-hour Model S.

Tesla announced its third-quarter results earlier this month, saying it had a record-high 7,785 deliveries for the three-month period. By the end of next year, the company hopes to be knocking out 2,000 vehicles a week, which would put Tesla over the 100,000-annual-vehicle threshold. And with fewer colors to choose from, too.

Tesla Model S Information

Share This Photo X