Last month, we went behind the scenes of the filming of BMW's new Driftmob, web video, bringing you one post from the practice sessions, and another from the shoot itself, which took place in an enormous traffic circle in Cape Town, South Africa. Today, BMW has launched the final version of Driftmob, and it's pretty damn cool.

The plot is pretty simple: just like a flashmob, in which people invade a location and perform choreographed dances to music, much to the delight of surprised onlookers, the "driftmob" features a quintet of red M235i coupes that take over a traffic circle and perform choreographed dances – sideways – to the delight of onlookers. The only differences are that, in this case, the onlookers are mostly paid extras (though there were many unwitting passersby that joined the crowd at times) and the only music is a constant squealing of tires-a sweet song if we ever heard one. Then, after about two minutes of tire-smoking shenanigans, the coupes vanish.

As promised, we will have a more detailed, behind the scenes story about the filming of the video, including insights from Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford, and Conrad Grunewald, the five guys who executed these remarkable stunts. Meanwhile, we hope you enjoy the short flick.


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    • 1 Second Ago
  • 21 Comments
      Trent
      • 4 Months Ago
      Drifting has already had its 16 mins of fame.
        Hernan
        • 4 Months Ago
        @Trent
        I agree with you, however if you think about it from a marketing standpoint, it's probably pretty difficult to actually *show* people in a short commercial on TV that a car is powerful and sporty. Drifting has lots of smoke and sideways action, and conveys the marketing message of 'performance sports car' in a very visible way.
        WhatIs YourNeed
        • 4 Months Ago
        @Trent
        I believe it still has it's charm, it's spectacular
      stevenh
      • 4 Months Ago
      car markers seem to love to demonstrate drifting abilities of their cars, try just one corner to drift with your car on city streets and see what kind of ticket the police will give you. The only corners I can drift and get away with it is on a snowy day
      AronD
      • 4 Months Ago
      I wish I sold tires in Cape Town
      Nicholas
      • 4 Months Ago
      Some of that was CGI. Probably a good thing because with those cars and that many people could make for one nasty mistake.
        Hernan
        • 4 Months Ago
        @Nicholas
        Yeah I definitely noticed - the aerial scenes of drifting cars have no people in them. The scenes with people in them, cars are generally not drifting. It's a good thing, as evidenced by accidents at rally events where people similarly have nothing to separate them from the cars.
      Peter_G
      • 4 Months Ago
      Forget the car, who was the cop? :D
      bll
      • 4 Months Ago
      Still way more exciting than pointless constant left turning Nascar.Put those Nascar racing cars on a proper track and they wallow about like a boat in rough seas.
      Really
      • 4 Months Ago
      Stupid is as stupid does!
      h-man
      • 4 Months Ago
      Could have been cool if the focus would have just been on the cars, not needed was shots of the actors pretending to be bystanders with their phones out.
      Revis Goodworth
      • 4 Months Ago
      Drifting is the sport for those who can't really race. I bet Danica Patrick would make a great drifter.
      wafflesnfalafel
      • 4 Months Ago
      the sound production sounds a lot like that on the old Merc SLS AMG "tunnel" advert - https://www.youtube.com/watch?v=zauEeIwQV0g
      SPcamert
      • 4 Months Ago
      Looked good but I have the say the body motions of the vehicles seemed to imply much lower speeds than the actual footage seemed to indicate. I wonder if the film wasn't sped up just a tad to make it look just that much better... Either way, good movie.
      phxweedremoval
      • 4 Months Ago
      Really poorly done. Next
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