Seat Ibiza Cupster

More automakers need events like the annual Wörthersee Treffen in Austria from Volkswagen Group. It offers a chance for the automotive giant's designers to go wild and create one-offs that wouldn't get made otherwise. This year Audi has its 525-horsepower A3 Clubsport Quattro for the show, and this quirky Ibiza Cupster is the creation of Seat.

The Cupster is Seat Design's stylish way to celebrate the 30th anniversary of the Ibiza. Mechanically, it's a standard Ibiza Cupra 1.4 TSI with 178 horsepower and a DSG dual-clutch transmission, but the look is entirely unique. The little roadster is missing its roof, and it's replaced by a shortened, wraparound windshield and cut down side windows. It features metallic roll hoops above the seats that connect to a dark gray tonneau cover and leads to an integrated spoiler at the rear. The body is lowered and widened compared to the stock version, and it is all topped off with a coat of New Orange paint. The interior also gets a few upgrades with sport seats, Alcantara upholstery and a steering wheel in aniline leather. It's weird to see a subcompact hatchback turn into a coupe, but it kind of works here.

Like most of VW Group's creations for Wörthersee, there is no chance the Cupster actually sees production. It's just an opportunity to show off, and good for Seat Design for trying it. Scroll down for all of the details in the official announcement.
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SEAT IBIZA CUPSTER – FOR ULTIMATE DRIVING FUN
21/05/14

Radical open-top show car to celebrate SEAT Ibiza 30th anniversary
One-off project created and designed by SEAT Design
Based on the Ibiza CUPRA 1.4 TSI 180 PS model


SEAT will present an exciting new design study at the 2014 Wörthersee Treffen later this month. Built to celebrate the 30 year anniversary of the iconic SEAT Ibiza, the Ibiza CUPSTER is set to wow fans at the now hugely anticipated annual show.

This innovative design study, created and built by SEAT Design, is based on the series production Ibiza Cupra, with its 180 PS TSI engine and DSG dual-clutch transmission. However, in CUPSTER form, this Ibiza concept model is lower and wider than its racy predecessor. The two-seater car has no roof, the front windscreen has been replaced with a wrap-around strip window and the seating position is 80 millimetres lower than the series-production car.

"The Ibiza has always been the heart of SEAT – a young, dynamic car with an emotional design, a good head for the practical things in life and excellent value for money," says Jürgen Stackmann, President of SEAT S.A. "At Wörthersee, we are celebrating the anniversary of our most successful model with the unique Ibiza CUPSTER, not to mention the exceptionally well-equipped 30 Years edition – and, of course, with a great programme."

Every Ibiza captures the imagination, with a design that is as emotional as it is dynamic – and cited by customers as one of the most important reasons for buying the Spanish brand's most successful model. SEAT Design has created a surprising reinterpretation of this design language in the Ibiza CUPSTER.

The steering wheel is swathed in pure aniline leather and the paint work is a custom 'New Orange' hue, with a dark grey cover behind the classic 'double-bubble' style seats. The interior lends itself towards a traditional racing feel, with the design lead being taken from the Ibiza Trophy race car. With minimalist instrument dials, black Alcantara upholstery and low-slung bucket seats, the Ibiza CUPSTER has a definite racing feel.

There is also no shortage of performance – the CUPSTER is based on the Ibiza CUPRA. And that means a powerful 180 PS from the 1.4 TSI engine, super-fast gear changes thanks to the DSG transmission and precision sports running gear with 18-inch wheels.

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SEAT is the only company in its sector with the full-range capacity to design, develop, manufacture and market cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting more than 80% of its vehicles, and is present in more than 75 countries. In 2012 SEAT had a total turnover exceeding six billion euros, with overall deliveries amounting to 321,000 units.

SEAT Group employs 14,000 professionals at its three production centres in Barcelona − Zona Franca, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon, amongst other models. Additionally, the company produces the Alhambra in Palmela (Portugal), the Mii in Bratislava (Slovakia) and the Toledo in Mladá Boleslav (Czech Republic) at Volkswagen Group plants.

The Spanish multinational also has a Technical Center, a 'knowledge hub', bringing together close to 1,000 engineers whose goal is to be the driving force behind innovation for the number one industrial investor in R&D in Spain. In line with its declared commitment to environmental protection, SEAT undertakes and bases its core activity on sustainability, namely reduction of CO2emissions, energy efficiency, as well as recycling and re-use of resources.

SEAT UK enjoyed a tremendous year in 2013, selling 45,312 cars and achieving a 2.0% market share – both company records.