There's plenty of space in Canada. In fact, with the second largest land mass of any country in the world, Canada has a population density of just nine people per square mile. But apparently there isn't enough room for more than one cheap Nissan in the True North, Strong and Free.

As you may recall, Nissan Canada recently announced it would begin offering the Micra hatchback with a starting price of less than ten thousand Canadian dollars – significantly less than the nearly $12k it charges for the Versa sedan. As a result, Nissan will reportedly cease offering the Versa sedan in new home of the olympic gold medal for hockey.

Apparently the Versa was a slow seller in Canada, a country in which European tastes tend to prevail – particularly in the Eastern provinces – more than they do in the United States to the south. Nissan evidently hopes that the Micra (a model created principally for the European market) will do better than the American-centric Versa ever did there. According to sales numbers cited by Automotive News, Nissan sold barely more than 12,000 Versa sedans and hatchbacks in Canada last year, but over 117,000 in the United States.

Don't go expecting that the Micra will take over from the Versa in America, though. For one thing, the Versa is a hot seller here, and introducing the Micra to US dealerships would only end up cannibalizing Versa sales.


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    • 1 Second Ago
  • 32 Comments
      Mr.Roadrage
      • 10 Months Ago
      "Nissan sold barely more than 12,000 Versa sedans and hatchbacks in Canada last year, but over 117,000 in the United States" Considering that the United States has 10 times Canada's population, the Versa has actually sold better in Canada than the US.
      Pat
      • 10 Months Ago
      "Nissan will reportedly cease offering the Versa sedan in new home of the olympic gold medal for hockey." There is something wrong with this sentence Canada was already the of home olympic medal for hockey after it won the Men's and Women's in 2010.
      Jared Montgomery
      • 10 Months Ago
      US population is about ten times that of Canada. The BEST selling car is Canada (Honda Civic) only sold 64,000 last year. Can someone please explain to me why 12,000/year is not a reasonably strong sales number for that market?
        RJ
        • 10 Months Ago
        @Jared Montgomery
        Because journalists aren't good at math.
      EB110Americana
      • 10 Months Ago
      "Nissan evidently hopes that the Micra will do better than the American-centric Versa ever did there." No matter how well it sells here, I resent the notion that the Versa is American-centric. The second gen is improved, especially the Note, but it's still essentially a cheap car for purpose of being as cheap as possible at all costs. This might make it more accessible to a wider audience, but it's also running largely unopposed at the bottom of the barrel. Okay, getting off my easily-offended soap box now...
        SpikedLemon
        • 10 Months Ago
        @EB110Americana
        The Note is unrelated. The Versa is the same car as the Chinese market Nissan Sunny. I agree that it's not "American-centric" but rather that it is a global vehicle for developing countries (read: cheap)
        john96xlt
        • 10 Months Ago
        @EB110Americana
        I agree 100%. I have a friend who's stuck upside down in a first gen Versa sedan, which she hates. I drove it a few times, and hated it. Oh, if she had just driven a Fiesta or Fit or SOMETHING else, she wouldn't have made such a horrible mistake. I feel sorry for her. She told me that she regrets giving up her '01 Focus for the Versa.
      1guyin10
      • 10 Months Ago
      Daimler screwed up big time by not following through on Penske's plan to sell the Micra under the Smart brand in the US. Here they are several years later with no 4 door in sight for Smart.
      Matt Steninger
      • 10 Months Ago
      If Chevy can sell the Sonic and the Spark, why can't Nissan do the same?
      SpikedLemon
      • 10 Months Ago
      10:1 sales ratio matches the population ratio. I don't see the issue.
      The Wasp
      • 10 Months Ago
      I would suggest that Nissan axe the Versa Note, keep the Versa and add the Micra in the US. While there would be some cannibalization, if the Micra is truly cheaper than the Versa, there's still opportunity to sell to people who would otherwise buy a used vehicle. Indeed, the used market may be the greatest possible source of potential Micra buyers rather than trying to compete with Mitsubishi and Chevrolet.
      jonwil2002
      • 10 Months Ago
      They should just axe the Versa in the US and replace it with the Micra (which by all accounts is a much better car than the Versa) Yes the Versa is a hot seller but I bet many of the buyers buying Versas will happily buy the Micra instead.
      Mike Cornell
      • 10 Months Ago
      No great loss. The sedan was/is butt-ugly and I've seen way more Versa Notes than sedans, even with the sedan's lower price. I expect the Micra to sell like hotcakes.
      ROLO
      • 10 Months Ago
      i wish that car was here.
      munkymonkjr
      • 10 Months Ago
      Damn straight! The Versa sedan was always a horrible idea, even in the first gen. That said, the 1st gen Versa hatch (Tiida) was better than the current Versa Note in terms of design and bang for the buck.
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