One of the Super Bowl commercials from Fiat Chrysler Automobiles stars the all-new 2015 Chrysler 200 midsize sedan. Aired during the game's third quarter, the spot followed the same formula for Super Bowl commercials that Chrysler has been using for years: a heart-tugging apologue about American exceptionalism delivered by an appropriately iconic domestic celebrity. This year, that figure is legendary singer-songwriter Bob Dylan, who provides the voice over for this commercial that also introduces the brand's new tagline - American Import.

While you'd be forgiven for thinking based on the description above that Chrysler is beginning to phone in these Super Bowl ads, the words themselves are worth a listen, particularly the last few lines delivered by Dylan. Scroll below to watch American Import for yourself, and let us know if you think it lives up to the automaker's marketing efforts in past years.
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Chrysler and Jeep® Brands Air Videos "America's Import" and "Restlessness" During Super Bowl XLVIII

- Chrysler brand commercial features iconic American singer/songwriter Bob Dylan, who narrates apologue that celebrates "America's Import"
- Chrysler brand commercial introduces "America's Import" tagline specific to the all-new 2015 Chrysler 200 #AmericasImport
- Jeep® brand debuts "Restlessness" for all-new 2014 Jeep Cherokee; commercial speaks to the global human spirit and desire to "Go. Run. Act. Find. Dare." #StayRestless


February 2, 2014 , Auburn Hills, Mich. - Today, the Chrysler and Jeep® brands each introduced new commercials during Super Bowl XLVIII. The commercials appeared during halftime (Jeep brand) and third quarter (Chrysler brand) of the game.

Chrysler Brand's "America's Import"
The two-minute commercial reveals the new "America's Import" tagline for the all-new 2015 Chrysler 200. It features legendary American musician/singer/songwriter Bob Dylan – who in a collaborative first for the artist – not only appears in the commercial and provided one of his tracks, "Things Have Changed," but also narrates the apologue that celebrates "America's Import."

The commercial features gritty, industrial imagery from Detroit, providing glimpses of the men and women from past and present committed to building world class automobiles – including footage at Chrysler Group's renovated Sterling Heights Assembly Plant (SHAP) – interspersed with bold American imagery covering the nation's most iconic paved roads, beaches, diners and other well-known personalities including Dylan himself (past and present), James Dean, Julius Erving and Marilyn Monroe.

The spot also features footage of Dylan filmed in the greater Los Angeles area, in the new Chrysler 200, and in iconic surroundings suggested by the songwriter, including the Bradbury Building (the city's oldest landmarked building).

In the commercial, Dylan echoes an honest, pure and poetic recant of America's can-do spirit, admiring, and celebrating the role the automobile and those who make it have played in its history. Narration includes the following:

"America's Import"
Is there anything more American than America?
'Cause you can't import original.
You can't fake true cool.
You can't duplicate legacy.
Because what Detroit created was a first
and became an inspiration to the... rest of the world.
Yeah...Detroit made cars. And cars made America.
Making the best, making the finest, takes conviction.
And you can't import, the heart and soul, of every man and woman working on the line.
You can search the world over for the finer things,
but you won't find a match for the American road
and the creatures that live on it.
Because we believe in the zoom,
and the roar, and the thrust.
And when it's made here, it's made with the one thing
you can't import from anywhere else. American...Pride.
So let Germany brew your beer,
Let Switzerland make your watch,
Let Asia assemble your phone.
We...will build...your car.

Viewers can keep up with the excitement by following #AmericasImport on Twitter and Instagram. The broadcast commercial can be viewed at the Chrysler brand's official YouTube site.

The Chrysler brand's "America's Import" was created in partnership with Global Hue's offices in both New York and Detroit.

Jeep Brand's "Restlessness"
The sixty-second "Restlessness" continues the all-new 2014 Jeep Cherokee launch and the brand's "Built Free" advertising campaign which launched in October 2013. Dimensionalized through the lens of those who embrace a restless spirit, coveting what life has to offer in a continuous pursuit of adventure, the commercial furthers the story of those who refuse to sit still. Set to breathtaking footage, the commercial captures the Jeep Cherokee as it is juxtaposed with vibrant images of humanity that illustrates the simple yet impactful moments that the restless seek. The narration begins with:

Are you among the restless many?
Each tick of the old clock,
a reminder, that stillness is what actually kills us.
When the walls close in, do you climb out?
When the road ends, do you go on?
Restlessness starts with an itch.
And ends in progress.
It is your ambition refusing to be bottled up.
Begging for a little blue sky time.
Genetics have a voice that you can only deny so long.
They scream "GO. RUN. ACT. FIND. DARE."
Where you go when you have the itch is free will.
How you get there, is why we made the new Cherokee.

The Jeep brand, in creating a conversation with consumers, reiterates an important question from the spot, are you among the restless many? It invites them to celebrate their "Restless" spirit through their stories, their journeys and their discoveries through Twitter at #StayRestless. The broadcast spot can be viewed at the Jeep brand's official YouTube site.

The Jeep brand's "Restlessness" was created in partnership with Dallas-based The Richards Group.

2015 Chrysler 200
The all-new 2015 Chrysler 200 competes in the mid-size sedan segment, one of the largest segments in North America, with more than 2 million sales annually. Roughly one of every six new vehicles sold in the United States is a mid-size sedan. The 2015 Chrysler 200 is available in four different models in the United States and will arrive in volume in dealer showrooms in the second quarter, 2014. Customers can choose from the 2015 Chrysler 200 LX model, Chrysler Limited model, Chrysler 200S model and the premium Chrysler 200C.

The all-new 2015 Chrysler 200 sedan will offer consumers 11 different exterior color choices from which to choose: Velvet Red Pearl Coat, Lunar White Pearl Tri-coat, Phantom Black Pearl Tri-coat (late availability), Vivid Blue Pearl Coat, Crystal Blue Pearl Coat, Granite Crystal Metallic Clear Coat, Luxury Brown Pearl Coat, Billet Silver Metallic Clear Coat, Black Clear Coat, Bright White Clear Coat and Ceramic Blue Clear Coat (late availability).

The 2015 Chrysler 200 is designed, engineered and built with pride in Michigan.

Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300 or the family room on wheels functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country and the fuel-saving Fuel Saver Technology in the Chrysler 300.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

About the 2014 Jeep Cherokee
The all-new 2014 Jeep® Cherokee completely redefines the mid-size SUV segment, delivering legendary Jeep 4x4 capability, a segment-first nine-speed automatic transmission, fuel economy improvements of more than 45 percent (versus the outgoing Liberty model), superior on-road ride and handling, a cutting-edge, revolutionary design, world-class craftsmanship, class-exclusive technology and more than 70 advanced safety and security features. The Jeep Cherokee is set to delight consumers both on the road and on the trail.

Jeep Brand
Built on more than 70 years of legendary heritage, Jeep is the authentic SUV brand with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup includes Cherokee, Compass, Grand Cherokee, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models are sold outside North America – and all are available in right-hand-drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, SRT, FIAT and Mopar vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group's culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat's complementary technology that dates back to its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Grand Cherokee, Dodge Dart, Ram 1500, SRT Viper and Fiat 500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.


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  • 108 Comments
      NG22
      • 10 Months Ago
      Umm, how about that incredible Maserati Ghibli commercial? Completely shocking and stunning. That car looks better in motion than in still photos. Everyone who knows nothing about cars has been telling me how much they want one. And they didn't mention in the commercial how affordable the car is. Perhaps it would've been in poor taste, but everyone assumed it was a really expensive car just because it's a Maserati. $65K ain't cheap, but most people think of Masers as costing twice that. That's probably why they took the unusual step of TV advertising. This is the closest thing they have to a car for the people. I wish Maserati nothing but the best.
      Garret
      • 10 Months Ago
      How dense are people to miss the point of the closing so blatantly? Of course we make watches, beer, and phones. Plenty of good ones at that. However, since when has America ever been renown for their watches, beer, and phones? When has someone in another country placed value in a watch or beer because it's American? The Swiss have a reputation for making a damn good watch, they're known for it because of many years of quality and beauty. The Germans are well known for their beer. They're passionate about the taste, variety, and quality of their brews, and they know what they're doing. Sure, Budweiser is great. But go outside the United States and call it a good beer and you'll be laughed out of whatever bar/pub you wondered into. Detroit has a long history of making cars, and the point of this commercial is, guess what? They know what they're doing. Just like the Swiss have perfected their watches and the Germans have perfected their beer, the point being made is that Detroit has perfected their cars.
        NICE FOCKING CAR
        • 10 Months Ago
        @Garret
        "the point being made is that Detroit has perfected their cars." Even though they haven't.
        meatwad427
        • 10 Months Ago
        @Garret
        The beer thing really got to me because it just smacked of the mid 90s, when bad foreign beer came to the US because our taste in beer was so bad we could be convinced it was a premium brew. Just seemed really dated and just off, like the rest of the commercial for the Italian car company trying way too hard to play the patriotism card.
      Randy, Ran,RatedR,
      • 10 Months Ago
      it was a cool ad but the maserati commercial was better the maserati commercial was the best auto commercial of the superbowl
        Lastchance
        • 10 Months Ago
        @Randy, Ran,RatedR,
        The Maserati commercial was odd. The message was clear and powerful, but the images of hard working people didn't really translate into Maserati. Unless they think average Americans can afford a $70,000 car. IMHO something more elegant would have worked better. It seemed as if they used discarded images from a Dodge commercial to save money.
      John
      • 10 Months Ago
      Should have had the Beach Boys doing a top down Jeep Wrangler Commerical
      Jesus!
      • 10 Months Ago
      Not only do ridiculously long commercials annoy me(and people generally lose interest after so long), this commercial is nonsense. Italian owned company showing an alfa romeo based, partially fiat powered, somewhat American styled car and they say let America build your car? Please.
        John W
        • 10 Months Ago
        @Jesus!
        It has the 3.6 and 2.4l engines, both Chrysler. And its built in America. Styled in Auburn Hills. And 3 years ago, they took some cues from an Alfa design to engineer a completely different car. You know what the Dart shares with the Guilietta? The shift knob. That's it. The 200 shares...nothing.
      kipswork
      • 10 Months Ago
      I gotta say that I find this ad refreshing on a few levels. As a MASSIVE Dylan fan, I can tell you that he believes in what he's saying. You can't just back a truck full of money up to Dylan to get him to pitch your widgets - he doesn't work that way. But he hits something that I've been raving about for DECADES, which is to buy American because we make the best. You people on the coasts have long forgotten this battle, but here in Ohio it's STILL a big deal, and I wouldn't be caught dead in some overpriced overrated pile of unreliable German crap. You right-to-work types just don't get it. The auto industry, and it's unions built our country and made it great. They are why we have a middle class, ya know. Didn't have one before Detroit, and now that Detroit is down we don't have one again. Think about it.
        Jonathan Wayne
        • 10 Months Ago
        @kipswork
        You don't make the best of anything, not even close.
          cadetgray
          • 10 Months Ago
          @Jonathan Wayne
          And the Truck of the Year award goes to Ram... most recently in 2010, 2013, and 2014. Seems they are doing very well in Amerca's hottest selling vehicle category.
        Lastchance
        • 10 Months Ago
        @kipswork
        Seriously. Americans want a car that is reliable before anything else. If American companies can't make it then people will buy from the companies that will. American cars have been crap for so long that most people don't even consider them to be an option when buying a new car. National pride means nothing when your hard earned money is at stake. American car manufactures have taken advantage of peoples national pride, but most consumers are more intelligent than they are given credit.
        thequebecerinfrance
        • 10 Months Ago
        @kipswork
        The best? That's why they had to go bankruptcy to survive. The best does not go under. Build good reliable cars and you will sell them.
      Lastchance
      • 10 Months Ago
      This ad was at best cringe worthy. All it did was try to drum up national pride. Into what I ask, a Italian car manufacture who now happens to own a failing American car company. How many owner will it take before they get it right. If national pride is all Chrysler has going for them, they should close their doors tomorrow. They haven't been relevant in the national market in a decade. I hope they turn around but this car has to hit it out of the park.
        cadetgray
        • 10 Months Ago
        @Lastchance
        Not relevant in a decade? Jeep GC, Ram, PT Cruiser, Challenger, 300, Charger are all vehicles that were all well respected and successful at launch. Once the damage of the Daimler merger is undone by FIAT, I believe you will see category leading designs from the company as they have done many times in their history...the first Chrysler, the Airflow, the Forward Look '57's and the cab forward designs of the 90s. I, too, hope they experience a turn around.
          chad.pattyson
          • 10 Months Ago
          @cadetgray
          I love how you say damage done by Daimler merger, however list off a bunch of probably Chryslers best vehicle Built since the 60s. (300, charger, challenger) Jeep GC. All of which are crossbreeds of old Mercedes E-class platforms and the Jeep Grand Cherokee is based on an old Mercedes ML platform. It's such a shame that most Americans don't even know what really is an American designed, engineered and produced car anymore.
          John W
          • 10 Months Ago
          @cadetgray
          @chad.patterson: The current GC is not an old Merc platform. It is shared with the current ML. The big Chrysler's shared suspension ideas and dash structure with the E's in the 00's, but they were changed in '11 to almost completely unique. With the awful 5 speed trans going away, there is very little Mercedes junk in the cars anymore.
      artistotle17
      • 10 Months Ago
      I do approve of the new 200, kudos to the designers. Also, I can appreciate the patriotism that the ad evokes. However for a country known as a great melting pot, the commercial shows mainly white folks, and the occasional African playing some hoops or working his union job? Are people from other countries not equally american? Aside from that xenophobia, the ending was total marketing spin aimed at the uninformed masses. Let America make your car? Are you kidding me? This is coming from a company now owned by italian fiat due to their own failure to manage themselves? Whose most recent batch of cars were either bottom of the list compared to their peers, or at best, built on the architecture of old german mercedes benz? Not to mention the 200 is obviously heavily inspired by current German Audi and Korean Hyundai cues. Or even in general, promoting american cars as number one is just ignorant. Without the competitive pressures by the finely built japanese honda and toyotas, we would still be dealing with 80's levels fit, finish, reliability, and electronics. Japanese toyota has been an inspiration for business management and organization. German volkswagen is pioneering newfound degrees of architecture sharing to increase profitability. GM is only succeeding with Cadillac because of valiant efforts to mimic BMW's strategy, quality, and product positioning. Not to mention GM is now more interested in testing with chinese focus groups rather than american ones, since China is the next big thing in the auto market. Should I keep going?
        cadetgray
        • 10 Months Ago
        @artistotle17
        Who did the Japanese manufacturers study and model in order to bring quality to their automobiles? Packard of Detroit. Immediately after WWII when US tax dollars were rebuilding the factories that were destroyed by Allied bombing, Japanese engineers spent time studying assembly and manufacturing techniques of what is arguably one of the greatest motorcar companies in the world...Packard. The well-respected luxury car producer was winding down their assembly of the Rolls-designed Merlin engine which was basically re-engineered by Packard for mass production. Most historians believe that Packard was one of the few companies that could build large numbers of engines to such high tolerances. It was this plant and the automotive works that were studied by the Japanese....at a time when "made in Japan" was a definition for poorly made inexpensive goods. Packard also produced the powerful marine engines that were used in the Navy's PT boats. In WWI, Packard made the Liberty engine that was used in the Army Air Corps' best aircraft. The fact that the quality of most automobiles today from Asia, North America, and Europe are no longer significantly different shows that Americans are reclaiming the legacy when "Made in America" typically meant the finest quality whether that be motorcars, shipping, watches, electronics, tooling, aeronautics, or precision engineering. Remember who landed on the Moon in 1969? Few countries had the resources, expertise, and national willpower to have accomplished such a goal with the science and technology of the day. Interestingly, one of the prime contractors for NASA and the Department of Defense was Chrysler's Huntsville division. As far as Volkswagen pioneering platform sharing, it was actually something that General Motors was doing far earlier than the Germans. The A, B, and C bodies were all shared across the divisions of GM. Look at any catalog from the early 70's and you would see that the roofs of the Cadillac, DeVille, Olds 98, Buick Electra, and Pontiac GrandVille give away the fact that the platforms were all the same....to increase profitability. Indeed, you'd see this easily in their rushed redesign of all their lines in 1959 which was an emergency response to the ground breaking 1957 Chrysler Forward Look models. In the 1930s most knowledgeable people would find it laughable to compare what BMW was producing to the Cadillac V16 and the American company's reputation as a luxury producer, something that would not even be part of BMW's identity until the late 1960's. Sometimes things are not always what they seem when you place them in their historical context.
        Titansfan1967
        • 10 Months Ago
        @artistotle17
        GM has focus groups everywhere they sell cars. Every year you see improvement in every vehicle every year. It not only Cadillac that made a difference are you forgetting about Chevrolet and GMC even Buick with the Encore
        artistotle17
        • 10 Months Ago
        @artistotle17
        Almost forgot to mention the best one of all, Japanese honda now exports more cars from the USA to Japan, than it imports from Japan to USA, based on a recent autoblog article. And guess who is working in those honda plants, good ol' Muricans! Isn't that one of the major themes of the commercial (which of course, is itself, an old trope) that as an american, you are doing your fellow americans a service by purchasing a car made by their own efforts. Literally pieced together by your fellow man. Well guess what, buying an Accord doesn't conflict with that any more than buying this 200! Yes, different size segment, but similar price points for a 4 door sedan. And don't even get me started on globalized product chains. Your UAW car consists of more parts made in america by only a margin, if anything. It's certainly not 100% american components. So the entire concept of an "American car" is just dated and unrealistic at best. It's just marketing jargon at this point, being recited by a celebrity endorsement...nothing groundbreaking in terms of advertisement.
          cadetgray
          • 10 Months Ago
          @artistotle17
          Actually you are forgetting the large number of workers that are needed to engineer and design an automobile. So If we consider that the bulk of those workers for Honda are in Japan and those of an American brand are in the US, than yes those nice salaries paid to executives and engineers, and everyone else in the company not on the assembly line DOES make a difference to the nation in which they reside. Also where do you think ultimately the profits end up for import brands with American assembly plants?
      Joe Liebig
      • 10 Months Ago
      Bad. Just bad. Ok, Chrysler, listen: The ad concept is old, extremely old. And if being from American is everything you have to offer after all these years of identical commercials, you should consider going out of business. Besides, don't lie. It's the Italians designing the cars now, after the Germans lost their patience with your workforce. With all the great craft beer, I'd rather have American beer and a German car than the reverse.
        cadetgray
        • 10 Months Ago
        @Joe Liebig
        The Germans lost patience after they emptied Chrysler of its cash reserves. For several critical years with M-B sales and quality taking a nosedive, it was truck sales in the US that kept their European operations going. Chrysler is also providing much relief to FIAT with sales in their primary markets being very soft. At least they value investing in Chrysler and see the value the company plays in the overall success of FCA.
          Joe Liebig
          • 10 Months Ago
          @cadetgray
          Lol. With Daimler's help they introduced their first car that would hold together. Daimler put tons of money into this sinkhole, loosing a lot of it forever. And you think they 'emtpied cash reservers'. Wow. Are you a former worker who is denial? I could understand that, and it all isn't your fault. But face reality.
          cadetgray
          • 10 Months Ago
          @cadetgray
          @ Joe Liebig I neither work for an automotive company nor live in Michigan, but I am interested in manufacturing history as a hobby. If you do a survey of the analysis of Chrysler leading up to the Daimler purchase through the sale of the company by Ceberus to FIAT, you would know what I say is factual. Daimler did not put tons of money into Chrysler, but instead they caused many of the problems that brought Chrysler to bankruptcy. They also began the process of selling off bits and pieces of Chrysler's manufacturing capability, leaving it a much weaker company when they left. I also own one of the products of the merger, a 2004 Crossfire, so I also have a sense of the quality of a Daimler-made product. At 50,000 pampered miles it needs a new clutch and has issues with the HVAC system. However, I do believe the coach work to be superlative, though one can say that is creditable to Karmann not Mercedes.
      Carboy45
      • 10 Months Ago
      I like the appearance of the new 200. That said, I find it ironic that Fiat-Chrysler chose Mr. Dylan (Zimmerman) to hawk their new car. Mr. Dylan has a career of aligning himself with communists, anti-capitalists, anti-free-enterprise organizations, union criminals and America-bashers of all sorts. Chrysler has a history of producing poor quality cars - even worse than Government Motors or Ford. I do not expect this car to be any better. That being the case, I am not interested in buying this car. I read here that this car is based on an Alfa-Romero platform. If that is true, how "American" is that? And.... if it were not for a foreign car company, Chrysler as we have known it, would not exist today. "American import indeed.
        Giorgio Taroni
        • 10 Months Ago
        @Carboy45
        bla bla, this CAR show a muscle front, rear America flanks, awesome high-end design, we even thought in Italy FIAT did mid-end ones, but actually they are top level cars (500L is the HIGHEST car in Europe) and Classic cars are awesome and Car Design Roots, take that car and be proud of
        Jeepowner
        • 10 Months Ago
        @Carboy45
        Dylan is an artist. His political views are irrelevant to the commercial. They got the greatest american artist alive to speak to to the USA about being american, which is something he knows in his soul.
          Jeepowner
          • 10 Months Ago
          @Jeepowner
          He doesn't have to be nationalistic or patriotic to understand what it is to be american. Most of our greatest voices have been very anti-establishment. JD Salinger, Mark Twain, Thomas Jefferson, Elvis, Cash, Kurt Vonnegut, etc are all counter culture.
          Lastchance
          • 10 Months Ago
          @Jeepowner
          I would never suspect Dylan of being overly nationalistic or patriotic. As others have said he has strong anti-establishment view points that show up in his songs. Well except when a Democrat is in office who ends up bailing out two car manufactures. I seriously doubt Dylan drives let alone owns a car.
        Durishin
        • 10 Months Ago
        @Carboy45
        Dylan is, arguably, America's greatest singer/songwriter. But what's the connection with a car made by an Italian company registered in The Netherlands?
      knightrider_6
      • 10 Months Ago
      "Is there anything more American than America?" LOL. Honey Boo Boo can write a better copy than this.
        Feurig
        • 10 Months Ago
        @knightrider_6
        That line had our whole living room being like "WTF?"
        Tiberius1701
        • 10 Months Ago
        @knightrider_6
        Team America.. F--- Yeah!! ;-)
        methos1999
        • 10 Months Ago
        @knightrider_6
        LOL yeah, I thought Dylan was supposed to be one of the great lyricists of our time...
          Lastchance
          • 10 Months Ago
          @methos1999
          He probably didn't write it. If he did then he should go off and retire on some island far away.
        Jeepowner
        • 10 Months Ago
        @knightrider_6
        It might be a bit of a stretch of the imagination, but think about how global the American culture is becoming. We export so much culture but import so much product from overseas.
      XJ Yamaha
      • 10 Months Ago
      So much better than the "because God made a farmer" Ram commercial of last year. Still makes me cringe thinking about glorifying an occupation that hasn't been prestigious in decades. At least Bob Dylan's commercial gave you that proud, albeit cheesy, feeling of patriotism. So many farmers are nothing but lazy, greedy whiners who work a couple months out of the year and let toxic chemicals and genetically modified seed do what past generations took pride in.
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