Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.

Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda's national dealer council, told AN, "We're going to be in good shape because of that Mexico inventory." If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.

If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand's highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.


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  • 36 Comments
      superchan7
      • 10 Months Ago
      As long as the cars are identical by design, the point of final assembly shouldn't matter much in the long run. If it makes Mazda cars more competitive, it's all good.
      Xs
      • 10 Months Ago
      Tuco Salamanca, Mexico
      hubemx
      • 10 Months Ago
      The new plant is now on google maps: http://goo.gl/maps/Pj3Um
      rolanie3
      • 10 Months Ago
      I read before that new production started on Jan 7th and the first vehicle was a Mazda3 Sedan headed for the U.S. Anyone here know the general industry trend for how long it takes for availability to increase, days-on-lot to increase, and haggle room to increase due to larger inventory?? Thanks!
      icemilkcoffee
      • 10 Months Ago
      I am surprised this car is not selling as well as it should be. It is the best looking car in its segment and the most fuel efficient one as well.
        bonehead
        • 10 Months Ago
        @icemilkcoffee
        and knowing mazda it likely drives the best too.
        David
        • 10 Months Ago
        @icemilkcoffee
        Looks aren't everything. Mazda very cheapily biases their packaging such that you must get the most-expensive, loaded top-trim version in order to get anything that isn't palpably stripped-down, missing things that even the cheapest cars available wouldn't scrimp on. That's simply offensive! Furthermore, despite how the interior looks, it's actually very cheap to the touch and uses cheap-feeling chromed plastic everywhere, and a ridiculous dashboard, except, you guessed it, unless you get the S Grand-Touring trim. The ergonomics are not the best out there, there are no usable storage cubbies, and the seats were mediocre at best, and the "leatherette" was horrible. Lastly, no available manual on the S-Touring or S-Grand Touring, all added up to too many compromises! All this was off-putting enough that I struck it off my list. My advice to Mazda: package your cars more fairly and make desirable options available as options on the lower trims.
          compassstl
          • 10 Months Ago
          @David
          They have to do that, since they lack the volume, buying power, and turnaround capabilities that larger companies offer. Pay extra and wait a few months for a custom model, or start your own car company, or stop whining and pony up the extra cash for the top model so Mazda is able to use that money for future R&D and improving the vehicles on all metrics.
      Nicholas
      • 10 Months Ago
      I associate the term "made in Japan" with impeccable quality and workmanship. It's a matter of honor with these people, really. It's as if producing an inferior product will shame them. That said, Honda and Toyota still produce millions of reliable vehicles outside of Japan. Perhaps they have the right management and oversight skills that even the Germans lack. I have owned a Mexican-built VW Golf and wouldn't wish that nightmare on my worst enemy. Hopefully the next Speed3 will still be assembled in the land of the rising sun.
        tiguan2.0
        • 10 Months Ago
        @Nicholas
        It doesn't matter where your Golf would have been built, it would still be a nightmare.
          • 10 Months Ago
          @tiguan2.0
          [blocked]
          skoobey
          • 10 Months Ago
          @tiguan2.0
          Yes, in fact, it would. In europe Golfs are best selling vehicles, and are famed for their reliability. Good engineering means nothing when you rely on poor workmanship resulting in a bad final product.
      enderstc
      • 10 Months Ago
      They can add at least one more to that number if they just release the next Mazdaspeed3 already!
      jessesrq
      • 10 Months Ago
      I hope this works for Mazda. The Mazda3, 6, and CX-5 may be among the best in their respective segments, but not so much that buyers will pay a significant premium compared to their heavily incentivized competitors. The low volume / no negotiation / high profit per vehicle business model works for a company like Porsche - or any company that satisfies wants more than needs - but it just stifles a mainstream company like Mazda.
      rcavaretti
      • 10 Months Ago
      Build it, and they will come. That only worked in a movie.
      dcl
      • 10 Months Ago
      Really interested in buying the new 3, but wont buy another Mexican made vehicle. I have a Mexican made Yukon which is a piece of junk. bought new, 107k miles, transmission went, no ac, door locks don't wonk, abs dosen't work, door hinges replaced 5x on drivers side door, 2x on passengers side. When I bought it (custom ordered) they "forgot" to secure all the wiring harnesses at the factory. GM had to send someone to my dealer to fix the problem. Look at the new fusion. as per True Delta and CR the 2012 made in Flatrock is one of the most reliable vehicles in its class, the 2013 made at Hermosillo Stamping and Assembly is one of the least reliable vehicles in its class. Hermosillo also has fords highest defect rate for a North American plant. San Luis Potosí is GM'S worst, Toluca Car Assembly is Chrysler's worst, Aguascalientes is Nissans worst. In fact VW's Puebla plant is the is the only one I'm aware of that has a lower defect rate than average, and that's mostly because VW's arent reliable regardless of where they are made.
        Travis C. Vasconcelo
        • 10 Months Ago
        @dcl
        I have heard both good and bad about Mexican automotive plants. My concern is not for the quality of the vehicles that these people produce, but for the jobs lost in America. With out the jobs the income isn't there to purchase their cars. I remember people laughing at Ross Perot when he ran for President. He has a very famous quote in regards to the North American Free Trade Agreement (NAFTA)…"if this thing passes you will hear the ******* sound of jobs being sucked out of America". Well, it did and we did. Now we have a situation where Americans are some of the poorest people in the world (based on the cost of living vs income). If something isn't done to bring the U.S. back to being able to support itself (like bringing manufacturing back to America) we soon may not be a market Mazda, or any other manufacturer cares to market to.
          piggybox
          • 10 Months Ago
          @Travis C. Vasconcelo
          Some of jobs have been lost but don't forget rest of us enjoy a cheaper product and service. I know many people are willing to pay more for "Made in USA" for higher expected quality, not for saving others' jobs.
        tiguan2.0
        • 10 Months Ago
        @dcl
        LOL, Ford didn't start building the Fusion in Flatrock until a few months ago. http://www.usatoday.com/story/money/cars/2013/08/30/ford-fusion-mustang-production-flat-rock/2735937/
      jj72
      • 10 Months Ago
      Had a 2006 Mazda 3 and besides the rust issues it was a pretty reliable car. It replaced a Mexican built Nissan Sentra SE R that was a piece of junk. After the warranty ended, all hell broke loose. Engine, electrical and suspension issues to the tune of $5000. That's when I made the trade to the 3. Even the Nissan dealership didn't want the car, they offered me $2000 less than Mazda for the trade in. Poor experience with a Mexican made car that is going to take time to remove the bad taste.
        BruceLeeisback
        • 10 Months Ago
        @jj72
        I agree with you concerning cars built in Mexico, a friend of mine had a Chevy Avelanch, which are built in Mexico, what a piece of junk, he had nothing but problems, I own a Silverado that was built in the US and have had absolutely no problems at all, and both vehicles are 2009's
      Morgan Reale
      • 10 Months Ago
      I believe it will not increase sales.. everyone has a dream It will hurt the brand recognition and reputation
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