The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.

The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.

Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."


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  • 45 Comments
      cgm9999
      • 1 Year Ago
      I don't think it's all that far fetched. The 6 has received rave reviews and I'm starting to see more and more of them out and about. Whenever I meet someone that has one, I ask them how they like it. All of them, from former Camry drivers to car enthusiasts go on about how great of a car it is for the money, the excellent fuel efficiency, the styling, and the athletic road manners. In short, I think the positive owner experiences of the 6 will help Mazda see more and more sales in the future. The 3 has barely been out, and as the cheaper car, it has the potential to sell in higher numbers than the 6. If Mazda is smart (and it sounds like they are, judging from their opinion on incentives to move sheet metal), they'll continue to foster and develop a sharper brand identity that they've created with their non-Ford infused cars and build sales slowly through quality products. I wish them nothing but luck. As they continue to get stronger financially, I'd love to see them bring Mazdaspeed products back, as well as a dynamite Kodo-styled RX car to serve as a halo for the brand.
      andrite36
      • 1 Year Ago
      Kind of ironic, as the grinning grille goes away (replaced by Kodo design language) it is replaced by the grins of Mazda executives!
      Muttons
      • 1 Year Ago
      Well, they have 3 main stream bread and butter cars that are arguably the best in their segments. They just need to get butts in seats. Advertising will need to be key here.
      ljdcom
      • 1 Year Ago
      Own a 2014 CX-5 SUV, - priced right- handles well, look great, comfortable, great mileage, nicely appointed and so far after three months still loving it and glad we made the decision we did. Another great Mazda feature, their sales people are informed courteous and professional. Looked @ comparable Kia, Hyundai, Honda, Ford and Toyota models before we decided the CX-5 was the way to go. zoom zoom!
        richamer
        • 1 Year Ago
        @ljdcom
        We also just purchased a new CX-5 after looking at all the competitors, from Hyundai, Buick, Toyota, Subaru and Ford. The CX-5 has great styling, great fuel economy, is loaded with features and at a price point the beats most of the other manufacturers. I liked the Escape and wanted to buy American, but when you price them side by side with the same features, the Mazda was the easy winner. While hanging around the showroom, we were also really impressed with Mazda 6, which is beautiful, and the new Mazda 3. I think the CEO is right about U.S. sales.
          Jamie Elmhirst
          • 1 Year Ago
          @richamer
          That's Ford's current "mark up to mark down" price strategy in a nutshell. Still it's very successful. There are still a tonne of folks out there who think the value of the new vehicle is measured by the size of their discount, rather than what they actually drive home in. I spend a lot of my time reminding folks that that value is not just about what you pay, it's about what you get.
      FX Gts
      • 1 Year Ago
      What I meant to say was I'm not surprised Mazda sales are increasing. Mazda has been producing some excellent vehicles lately.
      Avinash Machado
      • 1 Year Ago
      They need to expand their dealer network.
      FX Gts
      • 1 Year Ago
      I'm not surprised the 6 received an award.Mazdahas been producing some excellents products lately ...
      svclark6270
      • 1 Year Ago
      I love Mazdas. We've had four in a row (I currently have a 2013 Mazda 6 that is my favorite so far) . I sort of hope they don't become so popular. It's kind of cool to have a car that lots of people look at and few own. Besides, if they become too popular the prices could increase.
        imag
        • 1 Year Ago
        @svclark6270
        Actually, it's the opposite. If Mazda can get volume, they can drop the price. If they can't, they will not be able to stay alive as an independent. If you love Mazdas, hope for their continued success.
      SethG
      • 1 Year Ago
      I have no doubt Mazda3 will be there This has been a well loved car for 2 generations and the current one is even better. But they need to figure out how to get some more buzz going about the Mazda6. It might even be better (relative to its peers) than the 3 but there just isn't a history of success (let's face it, the last gen was nothing special) and nobody knows about it.
      george
      • 1 Year Ago
      I think they first must make an attractive car that people like. So far, not impressed.
        Slideways
        • 1 Year Ago
        @george
        CX-5, 6 and 3? Rumored venture with Alfa Romeo to create the next Miata? You must be really hard to please.
      Ducman69
      • 1 Year Ago
      He has to be optimistic; his life depends on it. The board has given him the ultimatum that if the sneak attack on the US market is not successful, he will have to commit ritual sepuku in a white kimono on a live stream on youtube to regain his honor.
      KaiserWilhelm
      • 1 Year Ago
      If they keep bring out compelling products it could happen! The new 6 and 3 are on my short list for my next car in a few years.
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