BASF has released its latest forecast of color trends, and there's a bit of a shake up. The green color range is gaining in popularity, which is a welcome sign if you're tired of the dominance of blacks, whites and silvers. According to Mark Gutjahr, BASF's head of European design, "With new technologies, new models and new mobility concepts, a shift in values is on the horizon. In this context, green as the color of growth and a new beginning is playing a key role."

Yes, green. This follows last year's BASF trend report, which said we'd see more earthy tones on the cars of the future. The BASF study says green "stands for new values such as straightforwardness, responsibility and individuality." While we don't see anything nearly so deep in paint colors, there's no debating that shades of green have been gaining in popularity. Formerly the realm of British cars, you can snag a shade of green on everything from a Ford Fiesta in Green Envy, to a Mustang in Gotta Have It Green to a Chevrolet Spark in Jalapeno. Even the all-new Chevrolet Corvette Stingray can be had sporting a deep Lime Rock Green.

BASF also hinted at the future of paint colors, mentioning matte shades, like that of our long-term Hyundai Veloster Turbo. Take a look below for the full press release from BASF.
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Greens gaining ground

BASF designers' forecast comes to life in the current automotive trend collection
Global relevance, regional implementation


Progress and purposefulness are characterizing the automotive world's color mood. The colors in this year's BASF trend collection entitled "Making Headway" are predicting this positive outlook ahead. "With new technologies, new models and new mobility concepts, a shift in values is on the horizon. In this context, green as the color of growth and a new beginning is playing a key role," explained Mark Gutjahr, Head of Design Europe at BASF.

BASF designers already identified this color trend in its early stages last year, and it is now gaining ground. After more than one low-color decade in which black, silver, white and, more recently, brown made their mark on the roads, the automotive landscape is now becoming more colorful.

Green leaving its eco-image behind
The fact that the green color range is securing its position in the automotive future does not stem from its logical connection to ecology and the image of pristine nature. The new greens that will be applied to cars in the coming three or four years are making a point of leaving their eco-image behind. "We are not finding answers to questions about society's value shift in a romanticizing 'back to nature' vision, but instead in intelligent solutions and technologies," so Gutjahr. In this context, green stands for new values such as straightforwardness, responsibility and individuality, as well as for harmony and balance, which are becoming increasingly important factors in society.

Global trend with regional colors
The global context is lending ever more importance to questions of individuality. Green is setting the trend for bold automotive colors and is reinforcing a move toward more color-based differentiation. On the other hand, in its research, BASF's global design team has identified clear regional differences. Even if the green theme is globally relevant, its manifestations in Asia Pacific, North America and Europe are highly varied. The design language in Europe is characterized by soberness and quality, which translates into colors in the portfolio which are balanced and detailed yet bold. Dark green and emeralds exhibit highly intricate structures and moderately used effects. Rich greens are refined by golden highlights. While Europe is experiencing the quest for new values, in Asia, topics such as nature, relaxation and harmony have a strong impact on this color range. In Asia, subtle but multifaceted automotive colors are anticipated. For instance, vibrant pastels serve to offset the gray of the big cities. The wide range of the trend color is clearly demonstrated by the color portfolio in North America. Clarity and directness characterize the colors used there. In addition, the green-yellow color range is playing an increasingly important role with colors such as 'lemon'.

Time for more color
The wide variety of the new greens also clearly demonstrates that automotive colors now have more room for flexibility. New effect categories and topics such as haptics and mat coatings will make this even more possible in the future. At the same time, they will also pose new requirements, in terms of both technology and design. Gutjahr recognizes the opportunity afforded by the complexity. "New methods and pigments will allow us to implement innovations such as BASF's new 'XSpark' effect category." Here, the use of new effect pigments ensures a striking glitter that makes a clearer, cleaner and more intensive impact than all previous effects. The distinct sparkle is particularly effective in light, which has an elegant impact without being overbearing. "XSpark has a lot of potential," explained Gutjahr, sharing his positive view of the future. "And it's about time for us to have more color!"


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    • 1 Second Ago
  • 73 Comments
      Kent Kangley
      • 1 Year Ago
      You can definitely list me as one the people sick and tired of cars that only come in black, silver or white. What happened to color? Cars used to come in dozens of exciting colors. Now a car dealership is just varying shades of inoffensive.
        Bruce
        • 1 Year Ago
        @Kent Kangley
        Kent I am tempted to sign up for facebook and a bunch of other email accounts, just so I can log in multiple times and give you more thumbs up. You nailed it.
        Jesus!
        • 1 Year Ago
        @Kent Kangley
        Ford is pretty good about having a variety. I wish they would get wild like they did with the 96 Taurus. That thing had like 20 paint color options first yr lol.
        Justin Campanale
        • 1 Year Ago
        @Kent Kangley
        I think it all depends on the car. My 1989 911 is in a shade of gray which hits the right spot-subtle enough, but internally aggressive.
        11fiveoh
        • 1 Year Ago
        @Kent Kangley
        Agreed! Reason i bought my s4 in volcano red, looks almost like burnt orange in certain light.
      Bruce
      • 1 Year Ago
      Please let it be true. Not just green, but ANYTHING other than gray or silver!
      TangoR34
      • 1 Year Ago
      Looks more like British Racing Green to me
      Avinash Machado
      • 1 Year Ago
      Good.
      carnut0913
      • 1 Year Ago
      Interestingly, we now have two green cars- our Jeep GC is a dark forest green, and my daughter picked out a sea foam green Focus. Never been much for green but the colors are nice. But different cars can pull off different colors. Many cars I wouldn't put in any shade of green, others black is a waste,...
      John
      • 1 Year Ago
      i guess that is bowling green.
      cgm9999
      • 1 Year Ago
      Green definitely has it's place. Frank Bullitt's car just wouldn't be the same if it wasn't Highland Green. Jeeps of all types look great in a nice dark green. Jags just look "right" in British Racing Green. It's not for every car, but for the right one, nothing else looks better.
      HAT1701D
      • 1 Year Ago
      Greens have been around before as have many other interesting colors and combonations in the 50's and 60's. back when cars had style. Safety?? No..Individual style? Yes. Whites, Silvers and Blacks have always been rather boring in my book unless accented in some way.......Otherwise they are very bland.
      Rob Gomes
      • 1 Year Ago
      One can only hope we return to the beautiful teals and sea foam greens of the 1990s. Those held up very well and are coveted nowadays, right. Right? Right?! Hello?! Anyone there?!
        Jesus!
        • 1 Year Ago
        @Rob Gomes
        Teal is still around. My 12 Focus was blue candy I absolutely wanted to eat that color I liked it so much. Too bad a bland beige Toyota(lol go figure typical Toyota), t-boned it.
      Scooter
      • 1 Year Ago
      For some reason I kind of like it on this car.
      Brian
      • 1 Year Ago
      has always looked just right on a lotus :)
      Dan C
      • 1 Year Ago
      I had a dark green BMW X3 that I thought was dark gray right up until someone said "that's a nice shade of green"
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