Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.

The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump – Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.

Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.


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  • 15 Comments
      Marc4SGR
      • 1 Year Ago
      They need a far more aggressive version of the Evora in both looks and power ( IE GTE ) and they need to get the Exige to the US ASAP and things for Lotus will take off, its really that simple.
      Avinash Machado
      • 1 Year Ago
      I wish that some big automaker like VW would buy Lotus.
        chirowolf
        • 1 Year Ago
        @Avinash Machado
        I think Toyota would be a good fit. Lotus already sources engine from them. Only problem is if this happens you will see Corollas advertised with "Lotus suspensions" or something horrible like that.
      Rodney
      • 1 Year Ago
      Too damned expensive for a little car, with mediocre reliability. those Brits love to give themselves extravagant salaries for the crap they produce. I remember Jaguars lighting up due to electrical failures.
      kmdk78
      • 1 Year Ago
      Saab 2. Bury it.
      ELG
      • 1 Year Ago
      selling them in the US again might help a tad...
      • 1 Year Ago
      [blocked]
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