Audi doesn't seem to be having any trouble of hitting its relatively audacious sales goal of two million units by 2020 – it's already on pace to eclipse 1.5 million sales two years ahead of schedule. According to Reuters, the Volkswagen-owned brand rode a wave of sales in China and the US to pace the early goal, with 780,500 deliveries at the halfway point of 2013. Particularly hot models include the Q5 crossover seen above and A4 sedan. Unless things go poorly in the second half of the year, 1.5 million sales shouldn't be an issue.

That leaves it trailing BMW by just 24,000 units for the global luxury sales crown. If sales trends keep up, Audi will succeed in hitting its goal of two million units and besting its cross-country rival in Munich. Audi CEO Rupert Stadler smells blood, telling German newspaper Handelsblatt, ''We have overtaken Mercedes-Benz and we are now closer to BMW than ever before."


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 14 Comments
      Hernan
      • 1 Year Ago
      Awesome! Now pleeease introduce a new TT! I want one but the current one is a bit behind the times.
      RetrogradE
      • 1 Year Ago
      Good for Audi--they deserve the credit. I think their design language and (mostly) standard AWD is far better than BMW. This includes the current generation of models as well as the up-and-coming.
      FIDTRO
      • 1 Year Ago
      Obviously Audi is making the right moves. They already have Europe and China.
      ferps
      • 1 Year Ago
      They are still quite weak in the US compared to other markets. It would hurt if they offered a full selection of all their products here. The US gets fewer models and fewer options than other countries.
      muspod
      • 1 Year Ago
      who made audi a luxury brand? Just because they have a re-skinned lambo? Audi thinks they can put some pep boys headlights on a jetta, re-skin a bug or phaeton, and call it a luxury car to compete with a BMW or Benz. good cars but are steps away...
        48Chevy
        • 1 Year Ago
        @muspod
        Terrible, awful headlight design. Audis look as though they either have a hangover or are in the middle of pinching a loaf.
      dea5787
      • 1 Year Ago
      This isn't surprising considering that Audi is soo much cheaper than BMW and Mercedes.
      Lili
      • 1 Year Ago
      -- WOW, finally something like this .. Very good ! http://3dmedios.com/inforippln/
      collabplan
      • 1 Year Ago
      Audi is running circles around virtually every other mainstream marque these days. Their current strategy is killing it. In the showroom, on the track....just killing it.
      • 1 Year Ago
      [blocked]
      SloopJohnB
      • 1 Year Ago
      Absolutely lovely cars...but have you seen the nightmare that collision repair is on them? If your audi is 5 years old or more and isn't an S or RS chances are a minor fender bender is going to total it...and you take a large $$ loss. A $65K car is going to cost $10-15K to repair....and in 5 years the car is only worth 30...in 10 years
      Randy
      • 1 Year Ago
      great cars.terrible sales force that doesn't stand behind their product,i am switching to bmw
    • Load More Comments