Nissan has announced that it has hired Fred Diaz as its new divisional vice president of sales and marketing. With the appointment, Diaz unexpectedly exits his post as president and CEO of Chrysler's Ram brand, a position he has held since 2009 when the brand was created as a separate entity from Dodge. He was also president and CEO of Chrysler de Mexico.

Nissan issued a press released – posted below – in which it says that Diaz's newly formed position will be responsible for the day-to-day operations of the brand in the US, including such facets as sales, marketing, parts and service, along with administrative matters. In addition, he will lead Nissan's light commercial vehicle and fleet division, likely a key attraction with his Ram background.

Chrysler
has yet to name a replacement for Diaz.
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Fred M. Diaz Named Divisional Vice President, Nissan Sales & Marketing for Nissan Division in the U.S.

NASHVILLE, Tenn. – Nissan today announced that Fred M. Diaz has been named to the newly formed position of divisional vice president, Nissan Sales & Marketing, Nissan U.S., reporting to José Muñoz, senior vice president, Sales & Marketing, Customer Quality and Dealer Network Development, Nissan Americas. Most recently, Diaz was president and chief executive officer - Ram Truck Brand, Chrysler Group, LLC as well as president and chief executive officer, Chrysler de Mexico.

In this new leadership role, Diaz will assume full responsibility for the day-to-day operations of the Nissan Division in the United States, including all sales, marketing, fixed operations, parts and service and administration functions. He will lead the Nissan Division team with the Marketing, Light Commercial Vehicle & Fleet, Parts & Service and Regional Operations functions reporting directly to him.

"Fred Diaz is one of the most experienced, results-driven sales and marketing executives in our industry, and we are privileged to welcome him to Nissan," said Muñoz. "As Nissan Division continues to grow in the United States, we expect Fred to convey a fresh perspective to our dealers and the entire divisional operations team that he will now lead."

Previously, Diaz was Chrysler's chief executive in charge of the Ram Truck Brand, a position to which he was named in October 2009. In 2011, Diaz was appointed as the chief executive of Chrysler's Mexican operations where he was the corporate representative responsible for all of the company's business brands in Mexico, including Chrysler, Jeep, Dodge, Ram and Mitsubishi.

During his 24-year career at Chrysler, Diaz progressed through a series of sales company roles beginning as a trainee and zone manager through to the head of national sales and, ultimately, CEO of the Ram brand. He has extensive automotive experience across the sales, field operations, distribution, service and marketing arenas.

Diaz is a respected executive in the automotive industry who has overseen a period of tremendous growth at the Ram brand. In addition to the Ram brand's 17 percent sales increase in 2012, he was instrumental in leading the brand to win the 2013 'North American Truck of the Year' award for the new Ram 1500 pickup truck.

Diaz earned a bachelor's degree in management with an emphasis in psychology from Texas Lutheran University and a master's degree in business management from Central Michigan University.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, and 2012 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.9 million vehicles in 2012, generating revenue of 9.4 trillion yen ($US118.95 billion) in fiscal 2011. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011-2012 Car of the Year Japan and 2011 World Car of the Year awards.


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    • 1 Second Ago
  • 26 Comments
      Spinnaker
      • 1 Year Ago
      This is an example of a CEO acting like a prostitute. Will sell out anything for the right price. How much is EVER enough and what happened to going hom with the guy that brought you to the dance.
        Jay-Zeus
        • 1 Year Ago
        @Spinnaker
        The best executives have cross-brand experience - regardless of industry. Automotive examples include Iacocca, Lutz, Schreyer, etc. Everyone started somewhere else. You have to be particularly dense to compare automotive executives to prostitutes.
          • 1 Year Ago
          @Jay-Zeus
          [blocked]
        • 1 Year Ago
        @Spinnaker
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          • 1 Year Ago
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      • 1 Year Ago
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      Andrew
      • 1 Year Ago
      Maybe now Nissan will have a truck that can hang with the worst of the Detroit 3 trucks. Silverado FTW
      Bill Burke
      • 1 Year Ago
      As a Chrysler loyalist I'm always concerned when any cracks in the meteoric revival of Chrysler seem to appear. Is this simply a guy finding a better job or a predictor of trouble? Sure, Chrysler is now producing some best in class vehicles, and even some of their old stuff is on a roll, but it's what's next that causes concern. Having personally seen the new Jeep Cherokee, I'm a huge fan, but there has been too much criticism and push back to suit me. The Dodge Dart, despite being a car that seemed to be a home run by any measure, has sold rather disappointedly, even with the miserable launch by Dodge taken into consideration. The new product, including the much needed commercial vans from Ram, replacement and augmentation of the Dodge/Chrysler mini van market and the up coming FWD Chrysler 200 and RWD Dodge Avenger mid-size replacement vehicles in final development, as well as the need for the Chrysler brand to vastly expand it's line up and Maserati and Alfa Romeo and, and, and, is there rough seas ahead or is Chrysler Groups future even as bright as it appears? There is much at play here and any defection from the crusade to bring Chrysler/Fiat to the top two or three automotive companies in the world is up setting. That vision includes a comfortable lead over Nissan, on who's future a key Chrysler executive has staked his future. I'm concerned and not happy. Nissan Fred? Do you know anything we should know?
        • 1 Year Ago
        @Bill Burke
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          Bill Burke
          • 1 Year Ago
          It seems that the Dart name has legs from generations past, but Dodge may have missed on the launch. Too many stick shifts, no financing incentives and Chrysler 200s and Dodge Avengers at bargain basement pricing did them in at launch. Folks know the nine speed will be available soon and other factors I can't figure are keeping sales down. I can't figure it out. Dart sales should be double their numbers, at least. Maybe a coupe or a hatchback would help?
        reattadudes
        • 1 Year Ago
        @Bill Burke
        for a person that's allegedly a "Chrysler loyalist", you certainly seem to be of little faith. so the RAM truck guy leaves to take a much better position running the ENTIRE Nissan operation in the United States, and you interpret his mere departure as a sign the entire corporation is going down the tubes? you must not be too familiar with the car business, because this type of move is quite common. in the mid 2000s, Hyundai had five US CEOs in less than three years. as a former Dodge dealer and Chrysler loyalist myself, your paranoid concerns remind me of "farthinking folks" who used to come into the dealership in the early 80s, when things were truly bad. they always said the same thing: "waddya gonna do when Chrystler goes outta bidness, sell STOOD-E-BAKERS?"
          Bill Burke
          • 1 Year Ago
          @reattadudes
          Thanks for taking me to the wood shed reattadudes, I'm ashamed that my latent fears brought forth some unnecessary questions and lingering wounds from decades past. I'm not an automotive business insider, but I do love my Chrysler's and will always drive nothing but Chrysler. I've been lambasted so often for over the top Chrysler promotion and blind faith and now I go and fall off the Chrysler faithful list. Thanks for the kick in the a**, promise it won't happen again. Too bad Fred, you won't be around for the party.
        Spinnaker
        • 1 Year Ago
        @Bill Burke
        I have had Jeep Cherokee Laredos since 1986. (27 years) and they have all been spectacular in their performace and durability. The most serious repair I have ever had was an harnonic balancer in 1992.Nothing really. All have gone approx 250,000 miles (Ten times around the world) on highways streets and the back woods of Montana. None ever had rust or any serious problem. However the NEW models have a different 4x4 system with sissiefied "push buttom" controls and has, over all , become too domesticated . The last model I would recommend to true Jeepers is the 2004 . I think that is the last year with the inline six (4.0L) which I called the Iron Horse. OHV, timing chain instead of belts, cast iron engine and crank and the best 4X4 in the world. I as onlly :"stuck " once and that was when all four wheels were off the ground in a snow pack I wandered into in the Bob Marshal Wilderness. . As to the Dodge Dart, people have been overly influenced by the Ford Focus while the Dart is every bit as good and looks similar. (I think THEY had the look first). As for me , the copy of the Mitisubishi grill sucks.
      Drakkon
      • 1 Year Ago
      -Why are you wearing a tuxedo? -It's after 6pm, what and I a FARMER?
      barkeep
      • 1 Year Ago
      I'm thinking that his experience would compliment into the development and sorely needed replacement of the Nissan F-Alpha platforms, it being the Nissan Frontier, Titan, XTerra, and Armada.
      Bassracerx
      • 1 Year Ago
      Chrysler has been making very desireable products for the better part of the last 10 years. I dont know how much credit franz gets to that but the last few years of ram being its own brand have been great. It seems to be that he "gets it" by offering stuff in trucks that consumers want like the barebones tradesman and 20 and 22inch wheels and the rambox and console shifters. And the up and coming 8 and 9 speed autos. Again i dont know how much credit franz gets to that but he made sure americans knew about it! The farmers commercials and the heavy duty commercials showing their cummins heavy duty trucks next to cummins equipped big rigs, ambulances, and firetrucks was great! However it is one thing to sell trucks who in their nature are very utilitarian to truck buyers who is a focus group of sorts (even though more and more people are buying luxury trucks just to drive around in and never actually using them as trucks) it is another to be in charge of a whole brand nissan sells both luxury cars and the lowest priced new car in america. And is very environmentally conscious and mpg focused. Nissan assumed that buyers want the highest mpg car in the segment and everything can be average as long as it reaches that magic mpg number.
      Snark
      • 1 Year Ago
      What I wonder is if his departure, along with his tantrums and whining, will finally clear the political air at Chrysler enough for them to build a Wrangler pickup.
      fgerenser3
      • 1 Year Ago
      Fred is a great leader Nissan has a great guy known Fred for 2o years sorry to see him leave Good luck
      • 1 Year Ago
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      Afrosheenix
      • 1 Year Ago
      Makes perfect sense. Hire a European to run Infiniti for European brand expansion. Hire a Mexican to run Nissan for North America, where Hispanics are the fastest growing segment of the population. Many people may not realize it, but Nissan is bigger than Honda. Second in Japanese domestic sales, sixth in global sales.
      • 1 Year Ago
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