When Geico gave the go-ahead on a new ad for motorcycle insurance set to the iconic Midnight Rider by the Allman Brothers, we're guessing the company didn't realize band members Duane Allman and Berry Oakley both died in motorcycle accidents within a year of one another. The deaths are the stuff of rock and roll legend, as both Oakley and Allman perished in crashes in Macon, Georgia within a block of one another back in the early '70s.
The spot, titled Money Man, features a rider seemingly made of money cruising along on a tree-lined street with dollar bills floating off behind him. The idea is that the rider saved so much money by switching to Geico that cash is literally falling off of him. Still, we can't help but think The Martin Agency, the agency behind the spot, could have opted for a different soundtrack. We also can't help but wonder why the surviving members of the Allman Brothers Band or its label didn't think to nip this licensing deal in the bud, too.
We've reached out to The Martin Agency for comment, and will update this post as soon as we hear back. In the interim, check out the spot for yourself in the video below.