When Geico gave the go-ahead on a new ad for motorcycle insurance set to the iconic Midnight Rider by the Allman Brothers, we're guessing the company didn't realize band members Duane Allman and Berry Oakley both died in motorcycle accidents within a year of one another. The deaths are the stuff of rock and roll legend, as both Oakley and Allman perished in crashes in Macon, Georgia within a block of one another back in the early '70s.

The spot, titled Money Man, features a rider seemingly made of money cruising along on a tree-lined street with dollar bills floating off behind him. The idea is that the rider saved so much money by switching to Geico that cash is literally falling off of him. Still, we can't help but think The Martin Agency, the agency behind the spot, could have opted for a different soundtrack. We also can't help but wonder why the surviving members of the Allman Brothers Band or its label didn't think to nip this licensing deal in the bud, too.

We've reached out to The Martin Agency for comment, and will update this post as soon as we hear back. In the interim, check out the spot for yourself in the video below.



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    • 1 Second Ago
  • 64 Comments
      scott3
      • 1 Year Ago
      Hey if the families have no issue then why should anyone else. Greg still rides and many of the other members do so they seem to be ok about bikes so why would the use of their song be an issue. Duane and Barry lived hard lives and went out young it is what it is. We morn their loss and still celebrate their music. If their families get royalties with this and have no issues more power to them. Is Autoblog just short on news today?
      A.J.
      • 1 Year Ago
      Do I really have to watch an ad so I can watch an ad? C'mon YouTube...
      James
      • 1 Year Ago
      Are there people who are paid to sit around all day and come up with reasons to complain? Who cares!? It's an upbeat song about motorcycles playing in the background of a commercial. Go find some real things to complain about life!
        DC Mike
        • 1 Year Ago
        @James
        Your first sentence, believe it or not... YES. There are groups who pay people to pour through content and bring stuff to light to criticize their "opposition" whoever that may be.
      amaclach
      • 1 Year Ago
      Another group of the serial offended.
      Connie
      • 1 Year Ago
      If the Allman Brothers aren't drawing a connection or bothered by it, why is an online autoblog trying to start trouble. Like Donna said, always looking for controversy!
      Chris
      • 1 Year Ago
      I've always liked the Allman Brothers, but never knew that two of them died in motorcycle accidents. Now that I know, am I supposed to be offended? I tell you, people love splitting hairs these days. In case they're still wondering why none of the surviving members of the band decided to "nip this one in the bud". Maybe it has something to do with the fact that the accidents occurred 40 YEARS AGO, and that maybe the rest of the band members have moved on with their lives? I don't know, just a crazy thought. They're also probably mature enough to know that there's really nothing to get offended about. Who knows? Maybe they ride motorcycles themselves.
      Gary
      • 1 Year Ago
      I\'m confused. Who\'s complaining? I ride and maybe that\'s how I\'ll die. But if that happens, I wouldn\'t have any problem with people associating me or my work with motorcycles at some later date. Why do I get the feeling it\'s someone other than actual motorcycle riders who have a problem with it?
      Rob Kennedy
      • 1 Year Ago
      Well, I can't help but think that maybe people should stop looking for things to be offended about. The remaining Allman brothers obviously signed off on this. Do you really think that something like two of their closest friends and/or family members dying in motorcycle accidents just slipped their minds? Did you know either Duane Allman or Berry Oakley? No you likely didn't, so what right do you think you have to be offended on behalf of people you don't know?
      Can Of Minus
      • 1 Year Ago
      America: It's OK if you're not upset about something, we'll be upset for you.
      stecki3d
      • 1 Year Ago
      i'm more offended about all that littering the rider is doing... think of the children!
        thecowfers
        • 1 Year Ago
        @stecki3d
        I don't think it's littering when it's money. Trash people won't pick up, greenbacks oh yeah!
      Camaroman101
      • 1 Year Ago
      really dont think Duane Allman and Berry Oakley would care if they could, if anything they would be pleased their music is still getting attention
      jebibudala
      • 1 Year Ago
      I don't see any issues here. If they were promoting life insurance on the other hand would be hilarious.
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