When Geico gave the go-ahead on a new ad for motorcycle insurance set to the iconic Midnight Rider by the Allman Brothers, we're guessing the company didn't realize band members Duane Allman and Berry Oakley both died in motorcycle accidents within a year of one another. The deaths are the stuff of rock and roll legend, as both Oakley and Allman perished in crashes in Macon, Georgia within a block of one another back in the early '70s.

The spot, titled Money Man, features a rider seemingly made of money cruising along on a tree-lined street with dollar bills floating off behind him. The idea is that the rider saved so much money by switching to Geico that cash is literally falling off of him. Still, we can't help but think The Martin Agency, the agency behind the spot, could have opted for a different soundtrack. We also can't help but wonder why the surviving members of the Allman Brothers Band or its label didn't think to nip this licensing deal in the bud, too.

We've reached out to The Martin Agency for comment, and will update this post as soon as we hear back. In the interim, check out the spot for yourself in the video below.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X