The 2014 Subaru Forester is not on sale yet here in the US, but it has been on sale in Japan since the middle of last month. In that time, Subaru says that the 8,149 customer orders it has received have more than quadrupled the original expectation of just 2,000 units.

To go along with these impressive orders so far, Subaru has also provided a breakdown of exactly what initial customers are ordering, and based on the numbers provided, it would appear that early customers are choosing well-equipped models. This includes almost 90 percent of all models being ordered with the new Subaru EyeSight system, and while close to two-thirds of the Forester models are equipped with the base 2.0-liter engine, the turbocharged Forester 2.0XT is the most popular individual trim level accounting for almost 40 percent of the orders out of four available trim levels. It will be interesting to see if this trend continues as more Foresters hit dealers, but this is definitely a good sign for the compact crossover right out of the gate.

There's a brief press release after the jump that gives a full breakdown of customer orders so far in Japan.
Show full PR text
All-New Subaru Forester Orders in Japan Exceed 8,000 in First Month
- Sales More Than Quadruple Monthly Target -


Tokyo, December 18, 2012 - Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that the orders for the all-new Forester in Japan have reached 8,149 units as of December 16 in just one month after its launch on November 13. This breaks the monthly sales target of 2,000 units by more than fourfold.

Breakdown of the orders:
1. Trim
  • 2.0i 2.2%
  • 2.0i-L 8.7%
  • 2.0i-L EyeSight 32.5%
  • 2.0i-S EyeSight 18.0%
  • 2.0XT 2.5%
  • 2.0XT EyeSight 36.1%

2. Engine
  • Naturally aspired 61.4%
  • Direct injected turbocharged ("DIT") 38.6%

3. EyeSight
  • EyeSight-equipped 86.6%

4. Exterior Color
  • Satin White Pearl 27.0%
  • Crystal Black Silica 24.9%
  • Ice Silver Metallic 19.3%
  • Deep Sea Blue Pearl 9.1%
  • Dark Gray Metallic 7.0%
  • Venetian Red Pearl 6.9%
  • Deep Cherry Pearl 2.9%
  • Burnished Bronze Metallic 2.9%

Customer reviews on the fourth generation Forester include:
  • Fun to drive with improved driving performance
  • Feels secure with the EyeSight driver-assist system
  • Easy to drive with the right size and good visibility
  • Impressive versatility

As shown in the strong demand and positive customer feedback, Subaru's latest SUV is making a great start with its overall enhancement in drivability, safety and versatility.


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    • 1 Second Ago
  • 52 Comments
      Juan
      • 2 Years Ago
      I've got an 09' Forester and its by far the best vehicle I've ever owned. Change the oil and plugs and hit the road. There have been times on flat land that I have gotten 31 mpg at 70 mph. On the average its about 27 mpg combo stop and go. I just wish that Subaru would bring back the Baja. It may not be the prettiest girl at the dance but it sure can move.
      waetherman
      • 2 Years Ago
      The Forester is probably the most competent and reliable small SUV on the market, but it still has a lot of things that could be improved. I haven't sat in the latest one, but the previous version suffered from a cheap interior, a lot of road noise, not great power and poor backseat ergonomics. From the pics I've seen, it doesn't look like that much has improved on the inside, which is disappointing. And as for e styling its beginning to look like all these CUVs come out of the same factory. Subaru makes some great cars, I just wish they'd put a little more effort in to the Forester.
        foxtrot685
        • 2 Years Ago
        @waetherman
        I'm going to need you to go and read this article, like right now! http://www.autoblog.com/2012/11/14/2014-subaru-forester-first-drive-review/ Torsional rigidity is up 150 percent More sound deadening material Lower center of gravity Bigger, roomier interior Soft-touch points for dash and elbows 2.5i -> 24 city/ 32 highway MPG 2.0T -> 23 city/ 28 highway MPG I'd say the effort has been brought...
          waetherman
          • 2 Years Ago
          @foxtrot685
          Hmm. Well I guess it might be worth visiting a showroom!
      jjthestunna
      • 2 Years Ago
      Manual transmission for the XT model? Subaru has the opportunity to own the market for legitimate fun to drive sporty compact SUVs here.
      floppypawltd
      • 2 Years Ago
      Reliable but freaking ugly boxes...Subaru I know you can make it into eye candy if you gave a little effort your joint venture with Scion proves that.
        rcyrilj
        • 2 Years Ago
        @floppypawltd
        The 2010through current production Outback is good looking and gets fantastic gas mileage -- When running summer blend gasoline I average 31 MPG - all driving and on winter blend around 28.8. That is considerably better than the EPA estimate which is only 29 highway.
      wfmsu7
      • 2 Years Ago
      It definitely looks better on the outside than the previous version, and even better than the new CR-V and RAV4. Like others are saying, the interior is a letdown. The interiors in all of Subaru's cars are bland. They would have been fine 10 years ago but today they can't compete with interiors from others in their class.
      • 2 Years Ago
      [blocked]
        Ross
        • 2 Years Ago
        Is that because the AWD forester gets better gas mileage than any of the AWD escapes? And that the turbo Forster (being several hundred pounds lighter) are much quicker than even the 2.0l escape?
      • 2 Years Ago
      [blocked]
      PeterScott
      • 2 Years Ago
      I like the Forester, but I still have to wonder why. There doesn't seem to be much in the way of improvements here.
        • 2 Years Ago
        @PeterScott
        [blocked]
          Doug Utz
          • 2 Years Ago
          Unfortunately that leads to availability issues like we've had on the Impreza since it's launch a year ago. We have one in stock and it was a sold order which fell thru. All but 4 of our inbound Imprezas are already sold. We've gone 2-3 months at a crack without a single unit on the lot to even demo. It's beyond frustrating and I sure hope the new Forester isn't a repeat of this issue. I am happy however to be able to get to see it on Industry Day next month.
      Scooter
      • 2 Years Ago
      They thought they were ordering a Highlander.
      brucebolen
      • 2 Years Ago
      Subarus are ugly and strickly for tree huggers and liberals. A cult car.
        HuntsvilleHomes
        • 2 Years Ago
        @brucebolen
        Bruce, I am by no means a tree hugging liberal. I am Christian, White, Conservative, Gun owning and totin, Veteran, and can't stand the way my country is going. But my wifes 2001 Subaru (We bought it new) has outlasted my American made Dakota, Saturn and soon to be gone Pacifica. The thing is a tank with wheels, we have been hit three times in it, Once by a full size Chevy Pickup. Us? Re-skin Bumper...Them? Towed as the radiater was bleeding out adn the grill was gone. Secod time. Lincoln Twon car...Us? Re-skin Bumber and replace impact absorption foam. Them? Towed front end collapsed into radiator. Third time...Dodge Ram...See numbr one and two for results. All three happended in rain or snow. All three times we had no problem going or stopping but the fools behind us did. Car is as tight as the day we brought it home, infacts we plan to give it to our kids when the get old enough to to drive in about 4 years. My only beef is that Subarus are not built wide enough for most American males...We have shoulders about 4 to 5 inches wider than the average Japanese male, and this makes for a tight fit. What do you drive that can be described as this reliable and solid after 12 years? Jack
        arvig
        • 2 Years Ago
        @brucebolen
        @brucebolen: Oh goody, another moron decides to try to twist a thread into political bashing. Gee, we don't see THAT on AOL much. :P And yes, if this drooling idiot had bashed "conservatives" I'd say the same thing to this...person. I do wonder if people like this EVER consider any other topic other then mindless kneejerk brainwashed political bashing.
        magus47
        • 2 Years Ago
        @brucebolen
        I'm on my 6th Outback. They are rugged and reliable and I get 30+ mph on a trip. And it is better looking than most of those tanks you rednecks drive.
      Michael
      • 2 Years Ago
      I'm on my second Subaru. My first was an Outback with a 5sp MT, which was the perfect wagon. Then I bought an 06 Impreza, again with the 5sp MT and it has been absolutely bulletproof for the first 125k miles. Unfortunately for Subaru I will not three-peat. The new Outback is ugly, the new Impreza is now completely devoid of all character and then they release the new Forester, and they hit the triple crown of ugly cars. Despite this sales are up. What's with that? Ugly is ugly.
      canuckcharlie
      • 2 Years Ago
      Low expectations never lead to dissapointment
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