2011 Chevrolet Impala
  • 2011 Chevrolet Impala
  • 2011 Chevrolet Impala

  • 2011 Chevrolet Impala
  • 2011 Chevrolet Impala

  • 2011 Chevrolet Impala
  • 2011 Chevrolet Impala

  • 2011 Chevrolet Impala
  • 2011 Chevrolet Impala

  • 2011 Chevrolet Impala
  • 2011 Chevrolet Impala

We've had no lack of information regarding the new 2014 Chevrolet Impala so far; we know that it will sticker for about $27k to start, that it will offer I4, V6 and hybrid powerplants and that it will go on sale in Spring 2013. We also now know that the Impala will have some very closely related competition, at least for a little while...

Buried at the very end of a press release about the manufacturing of the Chevrolet Camaro returning to US soil yesterday, was this nugget about the current-generation of the Impala: "The consolidated line at Oshawa Assembly will continue to produce the current generation Chevrolet Impala and Equinox until June 2014."

That's right, long after the better looking and fully modern 2014 Impala is on sale in dealerships, the old girl will still be getting churned out up in Canada – most likely being sold as a fleet-only special for the remaining run. If you'll recall, this situation wouldn't be unique for Chevy – the sixth-generation Malibu stayed in the marketplace badged as a "Malibu Classic" for some time after the seventh-gen car went on sale. The dual-Impala strategy should help preserve residual values of the all-new 2014 model, while at the same time allowing GM to further profit from the old Impala, whose tooling has long since been paid for.

Chevy's press release, with the all-important last sentence, follows below.
Show full PR text
Next-Generation Chevy Camaro to Be Built in the U.S.

GM announced today the next-generation Chevrolet Camaro will be assembled at the Lansing Grand River (LGR) Assembly Plant in Lansing, Michigan. This decision is based on a comprehensive business case.

Lower capital investment and improved production efficiencies were key factors in the business case. The Camaro is the only rear-wheel drive (RWD) vehicle built at Oshawa. Assembling the next-generation Camaro at LGR consolidates the RWD assembly with the Cadillac CTS and ATS. As a result, GM will continue to deliver top-quality vehicles as efficiently as possible.

GM will continue to meet the production targets agreed to with the Canadian and Ontario governments during the 2009 restructuring.

Production of the current generation Chevrolet Camaro will continue on the flexible manufacturing line at Oshawa Assembly until the end of the current product lifecycle. The Buick Regal continues to be produced there, and GM recently invested $185 million to support the launch of two new products on the flex line as well: the all-new Cadillac XTS and the next-generation Chevrolet Impala scheduled to launch in 2013. In addition, GM recently announced it will add a third shift to support the launch of the new Impala there. The consolidated line at Oshawa Assembly will continue to produce the current generation Chevrolet Impala and Equinox until June 2014.


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    • 1 Second Ago
  • 101 Comments
      v6sonoma
      • 2 Years Ago
      My guess is it will be sold to fleets until it is phased out.
      The Other Bob
      • 2 Years Ago
      This car is excellent for state fleets. Its big, REALLY cheap, pretty efficient and generally boring. That is what you want to stick government workers in.
        • 2 Years Ago
        @The Other Bob
        [blocked]
      Rayvan
      • 2 Years Ago
      I rented one of these in Philly last year. Surprised a new Maxima while entering a freeway. The look on the guys face as I kept up with him from 30-100 was priceless!
      foxtrot685
      • 2 Years Ago
      Theres more "behind the scenes" information as to why GM is hanging onto this vehicle until 2014. It has a lot to do with the Oshawa plant that builds it, the Camaro production moving to the US, the Canadian Government, and the CAW union. Because GM recieved a bailout package from the Canadian government, a certain amount of production must come from Canada as outlined in the agreement for the bailout package until 2014. Because the Camaro is moving to the US, if they phased out the current gen Impala, that wouldnt satisfy the contract. Making the current gen Impala, Equinox, Buick Regal, and Cadillac XTS fulfills those guidelines.
      Kurt Wetzel
      • 1 Year Ago
      Its funny how people think that GM making the current Impala until June 2014 for fleets is a bad thing. It keeps the redesigned one away from the fleets therefore increasing the value of it. The current Impala has already been well paid for so its not going to cost GM that much too still make them. GM gets to profit off of the old Impala, keep the new one away from fleets, and the fleet buyers get a good deal on the old one. So the fleet buyers get a good deal on a reliable car which is all fleet buyers care about. Sounds like a win-win to me. The majority of people won't even know about this. The only problem I see with this is that once fleets stop using the old Impala the market is going to be flooded with lots of them and you get one cheap.
      The Ed
      • 2 Years Ago
      Judging from the comments here, teenagers are sure out in force today.
        Rob J
        • 2 Years Ago
        @The Ed
        Clearly. You have to be 60+ to think the current gen Impala is better than any of its competitors.
      ponycargt
      • 2 Years Ago
      It's plain to see that post-bailout GM is still up to their same old tricks. The problem with keeping an obsolete product around (that was never that good in the first place) is that it will be detrimental to consumers' perception of the brand. It sometimes irritates me when people say they would never even consider buying an American car. With this car still around and exposed to the general public through rental fleets, it's not hard to understand why some people would feel that way.
        Rob
        • 2 Years Ago
        @ponycargt
        There is some truth to what you say but you can also argue that this model has long since been paid for and the fleet market is lucrative. This model could be renamed Bel Air and be popular with taxi companies and municipalities. Why is it a bad thing if they can continue to squeeze some profit out of it while keeping resale values up on the replacement car?
          icemilkcoffee
          • 2 Years Ago
          @Rob
          This is precisely ponycar's point. GM is trashing its own brand and image by selling junky cars to rental fleets. They end up having to sell cars at huge discounts, and try to make it up with volume. It's a costly downward spiral. This is how old GM ended up in trouble last time around. They should have learned their lesson.
          ponycargt
          • 2 Years Ago
          @Rob
          Because people will get into one of these new taxis or rental cars, find it to be completely unimpressive, and associate it with the other cars by Chevrolet. Short term gain, long term loss.
          A P
          • 2 Years Ago
          @Rob
          The Impala may not be exciting but they are not bad cars at all. The have proven there reliability in police and taxi fleets. Most people are smart enough not to make sweeping conclusions about a car company by a 20 min ride in a rental car. The last rental Impala I drove was quiet, had a decent amount of power and was roomy. I did not rub my face on the dash nor did I try to simulate a live concert with the stereo....I needed a roomy car to take my party to a corporate function with ease. Guess what....thats what it did. If drives a 3 series only, they will not be impressed thats true.....but most people do not post on the AB site and dont mind driving the current Impala used as a rental. The real world is quite different than this fantasy AB world.
          Danrar
          • 2 Years Ago
          @Rob
          It only keeps resale values up on the new one temporarily. Then it's a plunge to the bottom. I'm pretty sure the 'Classic' era Malibu values are in the toilet now.
        cpwallen
        • 2 Years Ago
        @ponycargt
        It wasn't a bad car when it came out, but it wasn't redone due to the bankruptcy on a normal life cycle.
      Teleny411
      • 2 Years Ago
      This thing is so old and ugly it makes one long for a Crown Vic!
        lordedardstark1
        • 2 Years Ago
        @Teleny411
        I'd actually like a CV. It has tons of rooms and a big old V8. It's also a god on the highway.
      SooooRight
      • 2 Years Ago
      chevy: pushing the envelope of obsolesence!
      Judyz
      • 2 Years Ago
      Seriously. Every one of these vehicles is an embarassment. It just reminds rental car customers why they shouldn't shop Chevrolet the next time they are in the market for a new car. It is tired sad and dated in 2012. It will be even more embarassingly so in 2014. The damage this does to their brand reputation is not worth the extra profit. Problem number two is that there is only so much vehicle demand out there. When a car maker like GM dumps thousands of fleet crap cars out there like this it hurts the market. This isn't the Crown Victoria. Fleet customers for the Impala aren't going to miss it. They will happily buy something else unless you are giving them away. GM will end up with thin profit margins on these trying to move them. This is the worst kind of lunacy. GM is only likely doing it to try to maintain the production levels they promised the Canadian and Ontario govenments when they got the last several batches of corporate welfare. Actually investing in new products for the plant in Oshawa would be a far better decision.
        Thipps
        • 2 Years Ago
        @Judyz
        I dont think you understand capitalism or basic economics at all. Rental car companies care more about the price they have to pay for the vehicle, If fleets didnt want the vehicle guess what,,,,,,they wouldnt purchase them by the thousands. For anyone looking at getting the next gen Impala this will protect the value of it because the same vehicles are not being sold to fleets that eventually dump the cars on the market hurting the resale for everyone who owns that vehicle. Again this protects "brand reputation moving forward. This car is still very serviceable for fleets, its big, cheap and reliable
          Thipps
          • 2 Years Ago
          @Thipps
          If you think they pay anywhere near 25k for that car your mistaken, In fact i know you can go to a dealer personally and get one for at least that cheap. also "bad business" would be killing your cash cow because its not up to date with the latest trends in automotive styling. Again this is going to be a fleet car not sitting in the showroom at your local dealer
          icemilkcoffee
          • 2 Years Ago
          @Thipps
          You don't understand capitalism. Neither did the old GM. Overproducing cars and dumping them onto rental lots was how old GM got into trouble. This was the recipe that old GM rode all the way down to the basement. It got so bad that GM actually LOST money on every non-truck cars they sold. They made it up through the financing arm of their corporation.
        Generic
        • 2 Years Ago
        @Judyz
        Exactly. I was in a rental Impala. It has old GM stink all over it. How is anyone going to believe they are a new company doing new things to compete with other auto manufactures. The sad part, the engine and trans is pretty nice. Its wrapped around a old crappy ugly car with cheap ugly unthoughtful interior. Its like a disgruntled employee designed it.
        Bruce Lee
        • 2 Years Ago
        @Judyz
        They really ought to rename this car and ship it to developing countries where it would still be a competitive product (i.e. competing against 2 generation old VWs). Selling it here as an Impala is ruining the Impala name, but GM seems to be back to it's shitty old habits.
      JN
      • 2 Years Ago
      They should call it the "Methuselah Edition." This is a festering, bloated corpse of a car.
      • 2 Years Ago
      [blocked]
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