Coda Electric Sedan
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  • Coda Automotive History Timeline
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Plug In Cars is reporting that there have been "massive layoffs" at California electric vehicle startup Coda Automotive. Apparently, more than 50 employees, "including a substantial part of its sales and marketing staff," were let go according to an anonymous source. The source said the situation was a "real mess," and that, "They just cut everybody they possibly could."

That things have come to this is perhaps not exactly a surprise. Sales have been slow – not even 100 units of the company's $37,250 all-electric sedan have been sold since it went on sale in March, then there was a safety recall and reviews haven't been kind. Last week, the vehicle scored just two stars in frontal crash tests from the National Highway Traffic Safety Administration. We have reached out to Coda to confirm Plug In Cars' report, but have yet to hear back.

*UPDATE: Coda sent us this statement, from Forrest Beanum, SVP of Government Relations & External Affairs:

CODA has released approximately 50 employees or 15% of our workforce across all functions to streamline our operations and right-size the Company. The Company is taking this action to better position our business going forward. We remain committed to the continued development and distribution of our products. The quality and safety of our products is of paramount importance. CODA vehicles meet all applicable U.S. Federal Motor Vehicle Safety Standards (FMVSS) and achieved an overall 4-star rating in National Highway Transportation Safety Administration (NHTSA) testing.



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    • 1 Second Ago
  • 149 Comments
      JGM038
      • 2 Years Ago
      Wait...you mean to tell me a company that 99 percent of America has never heard of that is making an electric car with a very limited range that looks like a late 90s compact but has a price tag higher than a 2012 Camaro SS is in trouble? No way.
      Classic_Engr
      • 2 Years Ago
      A structural and styling abomination. There are better engineered and better looking choices already available. Goodbye Coda. Good riddance.
      Xedicon
      • 2 Years Ago
      It shouldn't be possible for a two star FRONTAL crash car to get an overall four stars. I feel like the frontal crash test result should have more weight in the result because, you know, cars spend almost all their time going forward...
      wdcarterjr
      • 2 Years Ago
      $37,250. Is this the best place to spend your automotive dollar?
        milanllc
        • 2 Years Ago
        @wdcarterjr
        Not by much!
        jacob smith
        • 2 Years Ago
        @wdcarterjr
        costs less then the chevy volt
          montoym
          • 2 Years Ago
          @jacob smith
          For a vehicle that isn't as safe, isn't as practical, feels way, way cheaper, and is based on an outdated vehicle and looks it. I'd take the Volt 11 times out of 10.
      fairfireman21
      • 2 Years Ago
      It's no wonder when you are selling a car that looks like it came from the 90's. Boring design, and you are asking nearly $40K for it. Can't expect to last long. People want style and class, and this car has none of either.
      Gernn Blanston
      • 2 Years Ago
      On the plus side, 100 people out there are now driving the new Edsel.
      Carguy
      • 2 Years Ago
      You cant lump this car in with Tesla and Fisker. Fisker is arguably one of the best looking sedans on the market and still has a chance if its able to get its next lower priced model out and Tesla is building top notch cars. This Hyundai Excel wanna be had no chance unless it was 1989 and this was the only EV on the market priced at 15K. I have two EV's and I actually test drove a Coda to see if it was really that bad. With the current options out there I cant see any singe person opting for this car.
        Jim
        • 2 Years Ago
        @Carguy
        The Tesla is a Cray Supercomputer. The Coda is a PC built by some guy in his garage with third party components.
          bluepongo1
          • 2 Years Ago
          @Jim
          Purpose built EV = elegant simplicity. Retrofitted ICE = turd polish.
      Alex740
      • 2 Years Ago
      Who would buy this 90's econobox looking thing over a similarly priced Leaf?
      nonucantmakemee
      • 2 Years Ago
      ive never heard of coda
      ultraclen2
      • 2 Years Ago
      wonder how much gov. money went into that project ?
      Willie
      • 2 Years Ago
      The coda will join the list of many failed cars of past years. Nothing to see here folks.
      Jim McDermott
      • 2 Years Ago
      I'm not surprised. I passed a trailer hauling one of these and in person, very ugly uninspiring cars. It reminded me of a mid 2000s Hyundai as far as styling. When you put it in perspective against the Volt, the Volt all of a sudden is way more appealing.
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