Nissan is reportedly working toward turning its Nismo arm into a legitimate sub-brand. According to TheDetroitBureau.com, the Japanese automaker plans to pattern its performance wing after Mercedes-Benz's AMG, which means that moving forward, every vehicle with a Nismo badge will also pack a sizable jump in performance. Engineers will work to sharpen the suspension and brakes while offering more horsepower and revised aesthetics. In addition, Nissan will seek to burnish Nismo's credibility and visibility by putting forth bigger efforts in various motorsports series.

While speaking in an interview, Nissan global marketing boss Simon Sproule noted that Japanese brands have historically missed out on exploiting their performance history. Much of that struggle has come in the form of a lack of consistency from brands like Lexus and Infiniti with their F-Sport and IPL efforts, respectively.

Sproule says Nissan is now looking at a line of low-volume vehicles, the first of which will be the Juke Nismo set to launch next year. While the executive declined to comment on which products could be next, he stressed each vehicle will have to meet a few criteria before being branded as Nismo models. Those include significant design changes inside and out as well as a 10-percent bump in horsepower and different ride and handling calibrations. Among the possible visual cues for Nismo models? Red mirror caps as well as more aggressive grilles and front fascias. Sounds good by us, but we imagine those tweaks won't come cheap.


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  • 26 Comments
      Proghog
      • 2 Years Ago
      Maxima and Altima Coupe Nismo!
        zizixx89
        • 2 Years Ago
        @Proghog
        i think they will do that to the 2015 maxima cause its likely to be AWD
      Mr. Sled
      • 2 Years Ago
      NISMO = cool name... Has heritage. Has real meaning. IPL = Indianapolis Power & Light, Iowa Power & Light, Illinois Power & Light ... you get the point. IPL is an anonymous and meaningless performance moniker. It has no real meaning beyond its marketing intent. AMG... I remember the Hammer well. F-Sport... Performance born at Fuji Speedway. Hell, Lexus (Toyota) owns it like Mazda owns Laguna Seca. The ISF has been good to establish F-Sport. Infiniti needs something like an ISF if they are going to establish IPL. BUT... What does Infiniti do? They put their name on F1 cars with corporate partner (Renault) engines. No mention of IPL that I've ever seen. And now Infiniti is going to be using Mercedes engines? Infiniti started as a marketing disaster, and it looks like the brand will continue to be. Too bad, because they make some exciting cars. Hey Infiniti, why don't you just call it NIPPL? Nissan Infiniti Paired Performance Line People would remember that. LOL
      BombSquad
      • 2 Years Ago
      I like It. Every brand needs a low volume performance division. I love how AMG, M and SRT will take plain Jane models and transform them, not just an existing performance car and add a bit more. Especially the ones that make no sense, like a SRT-10 Ram pickup or the G55 AMG... It's proof that the gearheads are still out there. Same with the Nismo Juke, it looks like sin but I bet it's a fun little ride.
      rsxvue
      • 2 Years Ago
      This is what Toyota should be doing with TRD. Instead they're going with an all new name in TMG? They should be exploiting TRD's name like Nissan will with Nismo.
      Douglas Harry
      • 2 Years Ago
      I wonder what is the target market for the NISMO Juke? 90% of the people I have seen driving the Juke are females in their 40's, driving out their kids. Anyone who knows about performance knows that this isn't one and will never be one (Aside from the Juke-R).
        futuramautoblog
        • 2 Years Ago
        @Douglas Harry
        well...in my hood, I see lots of hipsters driving in them.
        Read Tull
        • 2 Years Ago
        @Douglas Harry
        The Nissan Juke does have a 1.6L turbo engine and can get up to speed pretty quickly. Not that 0-60 times mean anything but it's on par with the genesis 2.0-T which I'd call a sporty car.
          Douglas Harry
          • 2 Years Ago
          @Read Tull
          The Genesis 2.0T is a truye sports car. This isn't. Also factory NISMO upgrades never really do anything to the performance of the car, just look at the Nismo 350Z and 370Z
          iTsLiKeAnEgG
          • 2 Years Ago
          @Read Tull
          The 2013 Genesis Coupe 2.0T does 0-60 in 5.7s (Motortrend). The Juke does it in 8+ seconds.
          Read Tull
          • 2 Years Ago
          @Read Tull
          PS, Andrew Jackson was born a few miles from my house, glad to talk to an 'old' neighbor haha
      Judah Richardson
      • 2 Years Ago
      Am I the only one itching for a Nismo Maxima?
        Ducman69
        • 2 Years Ago
        @Judah Richardson
        Doubtful, considering the world population, I'm sure there are plenty of others with poor taste.
        barkeep
        • 2 Years Ago
        @Judah Richardson
        You're not the only one for sure. If they do make a Nismo Maxima, I'm trading my Altima for one. Although I don't think they will make one until a brand new model replaces the current generation Maxima in a couple years time. Altima Coupe's future is in doubt though. If they're going to make a sport compact coupe that will have a Nismo badge, and is relatively cheaper than the 370Z, then I would buy that too. The question remains if it's going to be a new Altima Coupe, or a 240SX revival that rivals the Scion FR-S / Subaru BRZ.
        zizixx89
        • 2 Years Ago
        @Judah Richardson
        yea id like to see a 320hp NISMO maxima
      • 2 Years Ago
      [blocked]
        chanonissan
        • 2 Years Ago
        I am saying your lying, but something is wrong with your cuv, owenrs got 25, 27,low, 24, but 18.5 or you must have foot to pedal. Consumer Report got 31 mpg out of the juke turbo, so it does give 31MPG , once the condition is right. If you dont believe check CR for your self.
          chanonissan
          • 2 Years Ago
          @chanonissan
          Sorry It should be "Iam not say ing your lying" E
      carguy1701
      • 2 Years Ago
      As long as they don't ***** it out like Chevy did with the SS badge, fine.
      Ernie Mccracken
      • 2 Years Ago
      NISMO 3.7 V6 Frontier.
      Xedicon
      • 2 Years Ago
      The Juke is not pretty, but I can't help but like it, especially the Juke R. I know it's just about the worst value there is in buying a car, but if I had the cash I really would buy a Juke R.
      MechE
      • 2 Years Ago
      The 10% minimum hp gain is not adequate (even though he said minimum). That's just bolt-ons and retune (and the rest is body kit).. It should be 20% min. Want some serious engine tweaks to set it apart from normal spec that someone has lightly modded.
      Patrick
      • 2 Years Ago
      If it's cheaper than building a new car, then why wouldn't they?
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