Scion made a huge investment in the 2012 SEMA show, and its spanking new FR-S coupe, by putting hundreds of cars in the hands of tuners. The result on the floor of the Las Vegas Convention Center is unmissable, as just about everywhere we turn we find another FR-S peeking out at us.

We tried to capture a large quantity of the coupes we saw on display, to represent just how thick on the ground they actually are. In the attached gallery you'll find a healthy percentage of the alleged 150-plus cars that made it to SEMA this year. You'll also find a smattering of Subaru BRZ models, too. Fair is fair.


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    • 1 Second Ago
  • 14 Comments
      miketim1
      • 2 Years Ago
      Wow people wasted NO time on this car.
      optimusa4
      • 2 Years Ago
      Have to say I'm digging the [British Racing like] green one. Although chrome rims are B team. They should have tricked it out in flat black and keep the white spokes.
      budwsr25
      • 2 Years Ago
      No wonder no one can find a FR-S they are all at sema.
      NamorF-Pro
      • 2 Years Ago
      Idk bout you but I'm digging the yellow one ;)
      TheRealBaumann
      • 2 Years Ago
      I almost got an FR-S. Called the dealer and they had one in stock but it sold in the hour that it took me to get down there. I hemmed and hawed over trying for another ever since. However, seeing so many riced out examples made me lose practically all interest in the car entirely.
        jboogiezx6
        • 2 Years Ago
        @TheRealBaumann
        that brings question to your reasoning for being interested in it in the first place.
      Anthony Williams
      • 2 Years Ago
      I'm sorry, I can't see the cars because they're all covered with HUNDREDS of STICKERS. Why do aftermarket suppliers ***** their brand by lacing tacky stickers on their beautiful show cars.. If the car is sick, the the people will come. Haven't businesses heard word of mouth before?!?!?
        jonnybimmer
        • 2 Years Ago
        @Anthony Williams
        One word: Sponsorship. As someone who was involved with one of these cars, this is unfortunately just how the aftermarket industry works. Trust me when I say that many of the builders hate putting stickers on their cars, but then we wouldn't get the parts at the full or partial discount needed to stay within the build budget. And seeing it from the sponsorer's point of view, you need to understand that this is a car show that's so big, unless you make yourself known, you'll be missed. Word of mouth just doesn't work in the ultra competitive environment that is SEMA. Unless your product is part of the car's appearance, people won't know what's in the car; suspension and drivetrain companies especially. For the case of the green FR-S, that's Super Street's build and it's guaranteed to be properly publicized with all of the supporting companies mentioned, so it doesn't need to be showcased with all of the stickers for the show. Once the cars are done being shown at car shows though, many lose their stickers. So, yeah, I fully agree that it's a shame these cars cannot all be clean like that green one, but there's a reason for the sticker madness.
        bazinga
        • 2 Years Ago
        @Anthony Williams
        I agree. The stickers are tacky, however, companies like Evasive Motorsports have working relationships with all the companies that are on the car. Each company sticker on their FR-S [likely] helped put the car together whether it was with a discounted purchase, sponsorship, special expedite, etc. in exchange for "free" advertising at SEMA. Guerilla marketing and brand saturation goes much further than "word of mouth".
      adrenalnjunky
      • 2 Years Ago
      Buddy of mine has been @ SEMA all week, and he's an import fan, but his Facebook post the from last night sums it up: "Other notable things were I'm sick of seeing the FRS. That thing is way played out now. " From looking in pics, you see one in every shot, even if it is only in the background. Also - apparently a lot of these "custom" painted cars are all vinyl wraps. That takes some of the cool factor away too , in my eyes. Does make the cars easier to sell in a couple of months though.
        techie69
        • 2 Years Ago
        @adrenalnjunky
        Maybe your buddy doesn't see the business aspect of it that these tuners are facing an economic slowdown where there isn't disposable money rolling around like in the past to put in cars, so they got to save where they can but at the same time market their products. A buddy of mine who opened a H-Davison mods shop after quitting Eaton Corp as an engineer says he does the same thing as SEMA tuners on the FR-S!
      L810
      • 2 Years Ago
      the fender kit for the FRS/BRZ is so Sex
        jonnybimmer
        • 2 Years Ago
        @L810
        Agreed. There are a lot of good looking, flowing aero packages available for this car. My favorite is the Rocket Bunny kit by Tra-Kyoto, used on the green, red Fatlace, and orange Forgestar FR-S's.
      miketim1
      • 2 Years Ago
      The yellow one, the one with the bike rack a XXR (gt86) Those are winners. I know the scion and Subi are the same car but going thru these pics the scion has a better looking front end.
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