Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 1st place: Domino's Pack

  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 1st place: Domino's Pack

  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 1st place: Domino's Pack

  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 1st place: Domino's Pack

  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 1st place: Domino's Pack

  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 1st place: Domino's Pack

  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 1st place: Domino's Pack

  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 1st place: Domino's Pack

  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 1st place: Domino's Pack

  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 1st place: Domino's Pack

  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 2nd place: Xtreme Dominos Delivery Vehicle - XD2

  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 3rd place: Pizza Hero

  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 4th place: UDV ASAP

  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 5th place: Domino's CUBE

  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 6th place: The Domino's DOMINATOR

  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 7th place: PIDEQ

  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 8th place: Codename: DomiGo

  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 9th place: Domino's Yummingbird

  • Domino's Pizza Ultimate Delivery Vehicle Challenge by Local Motors
  • 10th place: One_

Crowdsourcing has become a great tool for companies to create new products, and Domino's Pizza is using it to create a new signature delivery vehicle. Domino's teamed with Local Motors on a contest in which people from around the world were given the opportunity to help design the Ultimate Delivery Vehicle and earn some cash in the process.

The design round of the competition just wrapped, and Local Motors announced the winning entry: a vehicle concept called the Domino's Pack, designed by Anej Kostrevc of Slovenia. With a compact overall footprint (almost nine feet long, just under five feet wide, and a little more than six feet tall), the Domino's Pack is designed to maximize interior space for pizzas and beverages.

A cooled rear drawer chills up to nine two-liter bottles while other drawers and trays make it easy for the driver to store and access pizzas. The illustrations indicate that it uses automatic sliding side doors that operate in a manner similar to the 2013 Ford Escape's foot-activated liftgate system. This concept won Kostrevc $10,000, while second and third place won $5,000 and $1,500, respectively; designers of the remaining top 10 choices took home $500 each.

This is just the first of five phases that will award more than $50,000 in total prize money. From here, vehicle details (packaging, interior, surfacing, and rendering) will be finalized using a similar voting and validation process. The contest wraps on February 19, 2013. If you want to get involved, head over to the Local Motors' page here.

Be sure to check out the gallery of Kostrevc's winning concept as well as the other designs making up the top 10 entries.
Show full PR text
Phoenix, Ariz. – October 19, 2012 – Local Motors announced today the winners of the first phase of the Ultimate Delivery Vehicle Challenge, sponsored by Domino's Pizza (NYSE:DPZ). Domino's, the recognized world leader in pizza delivery, engaged the Local Motors global community of designers, fabricators, engineers and enthusiasts to help them revolutionize pizza delivery. The Domino's Ultimate Delivery Vehicle Challenge, powered by the Forge at LocalMotors.com, began on August 13, 2012, with a 6-week design competition.

Over the course of this first 6-week competition more than 1,500 concept files were submitted in support of 200+ project ideas. In the end, 127 concepts met all competition criteria. After an intense voting, validation and ranking period, the Local Motors community along with a review council that included representation from Domino's and Local Motors, the top ten Finalists and ultimate competition winners were selected.

Congratulations to Anej Kostrevic (aka extreme) from Slovenia for his winning concept design, the Domino's Pack. Second and third place awards were made to Phil Hall (aka IDXONE) from the United States for his XD2 concept, and Pierre Gimgergues (aka Piero) from France for his concept, Pizza Hero. Anej, Phil and Pierre will be awarded $10,000, $5,000 and $1,500, respectively. Designers for concepts ranked fourth through tenth will each receive $500.

Entries for the Domino's Ultimate Delivery Vehicle Challenge were received from around the globe. The complete list of Finalists, including countries of origin, is as follows:

1st place: Domino's Pack by Anej Kostrevc aka Extreme from Slovenia
2nd place: Xtreme Dominos Delivery Vehicle – XD2 by Phil Hall aka IDXONE from the United States
3rd place: Pizza Hero by Pierre Gimgergues aka Piero from France
4th place: UDV ASAP by André Costa aka LUDE from Portugal
5th place: Domino's CUBE by Vasilatos Ianis aka Vasilatos7777 from Romania
6th place: The Domino's DOMINATOR by Victor Garcia aka Victor Garcia from the United States
7th place: PIDEQ by Marius Flitar aka FLITCH from Romania
8th place: Codename: DomiGO by Sasank Gopinathan aka Braunarsch from India
9th place: Domino's Yummingbird by SIXTEN aka Marc Senger from the United States
10th place: One_ by MAUUU aka MAUUU from Italy

"This competition was really exciting for us," said Jay Rogers, Local Motors CEO and co-founder. "It was certainly one of the most challenging we've held to date, and our community really rose to the challenge, responding with some incredibly innovative entries. If the quality and passion reflected in these concept designs is any indication, the subsequent phases of this challenge will lead us to a truly exception delivery vehicle design that Domino's customers and franchisees will be excited about."

Challenge Schedule
The Packaging competition will begin October 30, 2012, and run through November 12, 2012. During this intense two-week competition period Local Motors community members will be given the opportunity to evolve the Domino's Pack concept in order to get it closer to production reality. Complete details will be released in the competition design brief on October 30th.

After the Packaging Phase is complete, the challenge will continue on the following schedule:
o Interior: Begins November 27, 2012 and ends December 11, 2012
o Surfacing: Begins January 8, 2013 and ends January 22, 2013
o Rendering: Begins February 5, 2013 and ends February 19, 2013

Over the course of roughly 6-months, the Ultimate Delivery Vehicle Challenge will give Domino's customers, members of the Local Motors Forge, and consumers around the world an insiders look at the vehicle design and development process, but at a pace up to 10-times faster than traditional automotive manufacturing.

"When you put the power of vehicle design in the hands of those most passionate about it, those most effected by its outcome, those most committed to creating a relevant, functional, efficient vehicle solution you are able to achieve inspired results faster, more cost effectively, and with the greatest appeal to the target audience," Rogers continues. "That's what we do at Local Motors. That's what our community does for partners like Domino's."

To celebrate the success of this first phase of competition phase, and to share their excitement about what the future phases of the Ultimate Delivery Vehicle Challenge will reveal, Domino's Pizza has created a short video to thank the Local Motors community. Click to view the video.

"Congratulations to Anej, and everyone else who helped contribute to a very exciting first phase of our Ultimate Delivery Vehicle competition," said Russell Weiner, Domino's Pizza chief marketing officer. "This project is only going to be as good as the talented community that, through our partnership with Local Motors, continues to contribute the ideas needed to help us truly revolutionize pizza delivery. We are excited to see what phase two brings!"

At the conclusion of the Challenge this coming February, more than $50,000 in total prize money will have been awarded and the world will have the opportunity to see the top designs in each competition through to a functioning prototype of the Domino's Ultimate Delivery Vehicle.

About Local Motors

Local Motors leads next generation, crowd-powered automotive manufacturing, design and technology to enable the creation of game changing vehicles. Through open-source principals, Local Motors co-creates innovative vehicles and components with its virtual community of nearly 30,000 designers, fabricators, engineers and enthusiasts from around the world. Its groundbreaking approach to automotive development has been recognized in publications such as Popular Science, Wired and Popular Mechanics, as well as the Discovery Channel. For more information and/or to join the Local Motors Community visit www.localmotors.com.


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    • 1 Second Ago
  • 23 Comments
      MikeSVT
      • 2 Years Ago
      Can't help but see the resemblance to the Renault Twizy in this, they only changed a few design details like the sloped back and wheel shapes. http://www.renault.com/en/vehicules/aujourd-hui/renault-vehicules-electriques/pages/twizy.aspx
        MotionDesigner
        • 2 Years Ago
        @MikeSVT
        I thought the same exact thing when I first saw the design. A simple Google search and comparison will only confirm that notion. This makes me wonder just how exactly the voting system works. If regular people vote for the best design, that makes sense since I'm sure the majority of people don't know the Renault Twizy. But if the voting is done by members of Local Motors including Scott Robertson himself, how can they vote this copycat as 1st place???
      Javanese
      • 2 Years Ago
      Why do they even bother with these contests? Just buy Murray's T25. It looks the same and you can have to stack of pizza rack on the left and right of the driver.
      IBx27
      • 2 Years Ago
      That looks like a fun little car actually, and it has a very coherent and well-executed design. He should seriously consider going into auto design.
      edgaralgrajo
      • 2 Years Ago
      You read/heard NYC will have state of the art yellow taxi vehicles from Nissan. It is a cross between a minivan and a Honda Element(which is no longer made). I've seen the concept for these Domino pizza delivery vehicles before. it was simply a matter of looking for a cross between the SmartCar by Mercedes Benz and the Fiat Abartha.
      Random Guy
      • 2 Years Ago
      "Rob J So it's a Scion iQ with the back seats folded down and an Ikea draw unit and a Coleman cooler installed. GENIUS!" You sir..win on this breakdown lol...thats exactly what it looks like he did.. its well done thought
      thundabaaay
      • 2 Years Ago
      hahaha, i use my 07 kia spectra as a delivery vehicle. 70.000 km in 3 years, no issues. 30 mpg.
      Kwijiboz
      • 2 Years Ago
      From what I've seen on my street it would be a huge advantage if you could swivel the driver's seat and controls to face backwards. Might save the hapless drivers from getting booked for going the wrong way up one-way streets.
        • 2 Years Ago
        @Kwijiboz
        [blocked]
      bleexeo
      • 2 Years Ago
      Fck Domino's and all those other crap corporate chain pizza places. Support your local mom & pop pizzerias instead!
      Rob J
      • 2 Years Ago
      So it's a Scion iQ with the back seats folded down and an Ikea draw unit and a Coleman cooler installed. GENIUS!
      • 2 Years Ago
      [blocked]
      DivaDFG92
      • 2 Years Ago
      I'm concerned that several of the other entries which, in my opinion, did a better job of meeting the design brief, were overlooked--not making it into the 'top ten;' and this makes me concerned about 'crowdsourcing' in general. It shouldn't necessarily be the guy with the most friends who wins, but instead just the best design. This should be chosen not by the Local Motors 'community,' but by the client--and I would think, by consulting somewhat with the drivers who will have to live with the winning design every day. While the winner is nicely drawn, compare it to this 'non finalist' entry for example: http://25.media.tumblr.com/tumblr_mc9ye2PtVQ1qa6qzyo1_1280.jpg https://forge.localmotors.com/pages/project.php?cg=10362 (Admittedly, that was my dad's entry, but still.) Now, which one do you think honestly best 'delivers' on this competition's stated design brief which includes: "... be a vehicle (that the delivery drivers) are excited to drive...inspire Domino's franchise owners to purchase the vehicle... ...drivers are not excited by the average fleet vehicle and don't want to be seen driving it. (But) This would all change for both the franchisee and the driver if the franchisee had a vehicle that drivers actually wanted to drive and be seen in... ...And most importantly...it must look great!" In my opinion--and apparently many others, from reading other forums--the winner, and several of the top ten, either don’t meet federal safety guidelines, and are thereby unreproducible and thus irrelevant, or they don't meet the above stated brief, especially with regards to 'looks.' Not to mention size/safety. Of course I'm biased but--to me the winner looks like nothing more than a dressed up Yamaha Rhino from Outdoor World. For $20,000? No thank you. Check out all the other entries including those that 'didn't make it' into the top ten here: https://forge.localmotors.com/pages/competition.php?co=70#entries&tab=view-entries (Regarding my dad's entry...he's largely moved on, but I'm trying to encourage him to maybe make a few minor changes to it and then hit up Papa John's with it...there seems to me to be more 'car guys' over there that might 'get it.' After all, there's been 'cola wars;' So why not 'pizza car wars?') Your thoughts?
      flatdarkmars
      • 2 Years Ago
      It ain't exactly the Deliverator's car from Snow Crash.
        maildefiant
        • 2 Years Ago
        @flatdarkmars
        Funny you should mention that; it was part of the inspiration for the 'Black Omega' variant of my entry: https://images.localmotors.com/user_images/460161.jpg (As an aside--check out this further exploration into cyberpunk anarcho-capitalism): http://vimeo.com/51138699#at=5
    • Load More Comments
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