Crowdsourcing has become a great tool for companies to create new products, and Domino's Pizza is using it to create a new signature delivery vehicle. Domino's teamed with Local Motors on a contest in which people from around the world were given the opportunity to help design the Ultimate Delivery Vehicle and earn some cash in the process.

The design round of the competition just wrapped, and Local Motors announced the winning entry: a vehicle concept called the Domino's Pack, designed by Anej Kostrevc of Slovenia. With a compact overall footprint (almost nine feet long, just under five feet wide, and a little more than six feet tall), the Domino's Pack is designed to maximize interior space for pizzas and beverages.

A cooled rear drawer chills up to nine two-liter bottles while other drawers and trays make it easy for the driver to store and access pizzas. The illustrations indicate that it uses automatic sliding side doors that operate in a manner similar to the 2013 Ford Escape's foot-activated liftgate system. This concept won Kostrevc $10,000, while second and third place won $5,000 and $1,500, respectively; designers of the remaining top 10 choices took home $500 each.

This is just the first of five phases that will award more than $50,000 in total prize money. From here, vehicle details (packaging, interior, surfacing, and rendering) will be finalized using a similar voting and validation process. The contest wraps on February 19, 2013. If you want to get involved, head over to the Local Motors' page here.

Be sure to check out the gallery of Kostrevc's winning concept as well as the other designs making up the top 10 entries.
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Phoenix, Ariz. – October 19, 2012 – Local Motors announced today the winners of the first phase of the Ultimate Delivery Vehicle Challenge, sponsored by Domino's Pizza (NYSE:DPZ). Domino's, the recognized world leader in pizza delivery, engaged the Local Motors global community of designers, fabricators, engineers and enthusiasts to help them revolutionize pizza delivery. The Domino's Ultimate Delivery Vehicle Challenge, powered by the Forge at, began on August 13, 2012, with a 6-week design competition.

Over the course of this first 6-week competition more than 1,500 concept files were submitted in support of 200+ project ideas. In the end, 127 concepts met all competition criteria. After an intense voting, validation and ranking period, the Local Motors community along with a review council that included representation from Domino's and Local Motors, the top ten Finalists and ultimate competition winners were selected.

Congratulations to Anej Kostrevic (aka extreme) from Slovenia for his winning concept design, the Domino's Pack. Second and third place awards were made to Phil Hall (aka IDXONE) from the United States for his XD2 concept, and Pierre Gimgergues (aka Piero) from France for his concept, Pizza Hero. Anej, Phil and Pierre will be awarded $10,000, $5,000 and $1,500, respectively. Designers for concepts ranked fourth through tenth will each receive $500.

Entries for the Domino's Ultimate Delivery Vehicle Challenge were received from around the globe. The complete list of Finalists, including countries of origin, is as follows:

1st place: Domino's Pack by Anej Kostrevc aka Extreme from Slovenia
2nd place: Xtreme Dominos Delivery Vehicle – XD2 by Phil Hall aka IDXONE from the United States
3rd place: Pizza Hero by Pierre Gimgergues aka Piero from France
4th place: UDV ASAP by André Costa aka LUDE from Portugal
5th place: Domino's CUBE by Vasilatos Ianis aka Vasilatos7777 from Romania
6th place: The Domino's DOMINATOR by Victor Garcia aka Victor Garcia from the United States
7th place: PIDEQ by Marius Flitar aka FLITCH from Romania
8th place: Codename: DomiGO by Sasank Gopinathan aka Braunarsch from India
9th place: Domino's Yummingbird by SIXTEN aka Marc Senger from the United States
10th place: One_ by MAUUU aka MAUUU from Italy

"This competition was really exciting for us," said Jay Rogers, Local Motors CEO and co-founder. "It was certainly one of the most challenging we've held to date, and our community really rose to the challenge, responding with some incredibly innovative entries. If the quality and passion reflected in these concept designs is any indication, the subsequent phases of this challenge will lead us to a truly exception delivery vehicle design that Domino's customers and franchisees will be excited about."

Challenge Schedule
The Packaging competition will begin October 30, 2012, and run through November 12, 2012. During this intense two-week competition period Local Motors community members will be given the opportunity to evolve the Domino's Pack concept in order to get it closer to production reality. Complete details will be released in the competition design brief on October 30th.

After the Packaging Phase is complete, the challenge will continue on the following schedule:
o Interior: Begins November 27, 2012 and ends December 11, 2012
o Surfacing: Begins January 8, 2013 and ends January 22, 2013
o Rendering: Begins February 5, 2013 and ends February 19, 2013

Over the course of roughly 6-months, the Ultimate Delivery Vehicle Challenge will give Domino's customers, members of the Local Motors Forge, and consumers around the world an insiders look at the vehicle design and development process, but at a pace up to 10-times faster than traditional automotive manufacturing.

"When you put the power of vehicle design in the hands of those most passionate about it, those most effected by its outcome, those most committed to creating a relevant, functional, efficient vehicle solution you are able to achieve inspired results faster, more cost effectively, and with the greatest appeal to the target audience," Rogers continues. "That's what we do at Local Motors. That's what our community does for partners like Domino's."

To celebrate the success of this first phase of competition phase, and to share their excitement about what the future phases of the Ultimate Delivery Vehicle Challenge will reveal, Domino's Pizza has created a short video to thank the Local Motors community. Click to view the video.

"Congratulations to Anej, and everyone else who helped contribute to a very exciting first phase of our Ultimate Delivery Vehicle competition," said Russell Weiner, Domino's Pizza chief marketing officer. "This project is only going to be as good as the talented community that, through our partnership with Local Motors, continues to contribute the ideas needed to help us truly revolutionize pizza delivery. We are excited to see what phase two brings!"

At the conclusion of the Challenge this coming February, more than $50,000 in total prize money will have been awarded and the world will have the opportunity to see the top designs in each competition through to a functioning prototype of the Domino's Ultimate Delivery Vehicle.

About Local Motors

Local Motors leads next generation, crowd-powered automotive manufacturing, design and technology to enable the creation of game changing vehicles. Through open-source principals, Local Motors co-creates innovative vehicles and components with its virtual community of nearly 30,000 designers, fabricators, engineers and enthusiasts from around the world. Its groundbreaking approach to automotive development has been recognized in publications such as Popular Science, Wired and Popular Mechanics, as well as the Discovery Channel. For more information and/or to join the Local Motors Community visit

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