September 2012: A Return To Normalcy Edition
As has been the case for a few months now, the same three brands led the month with the largest sales increases among major automakers: Toyota, Volkswagen and Honda. They have swapped positions on the podium each time, but each is a medalist again this month in the industry-wide sales race.
Toyota sales were up 42.33 percent in September compared to the same month last year, though that increase is lower than the prior month's gain of 47.5 percent. Likewise, Volkswagen was up 34.41 last month – far from the 62.54 gain it enjoyed in August. Honda's increase also dropped sharply month-over-month, from 57.88 percent in August to 29.33 percent last month. This could signal a return to normalcy for Japan's two biggest automakers, whose sales have appeared inflated compared with last year's numbers that were affected by that country's natural disasters and resulting production problems.
Our own domestic automakers are likewise seeing a return normalcy that doesn't include them posting double-digit sales gain every month. Well, except for Chrysler, whose portfolio of brands did exit September with a gain of 11.55 percent. General Motors, however, barely remained positive with a small 1.5-percent increase and Ford dipped slightly into the red with a decrease of 0.13 percent.
Ford did enjoy some good news with the performance of its new Escape, which racked up 23,148 sales in September, enough to lead its segment. Early signs suggest that those who were worried that the slicker, costlier new Escape couldn't replicate the popularity of the last generation's boxy bravado needn't have – at least for the moment. The Chevrolet Cruze also appears to have captured its segment's sales crown for the month of September with 25,787 sales. The mid-size sedan segment, which has heated up with a number of new totally redesigned models, was easily won by the Toyota Camry with 34,252 sales.
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 25 selling days in September 2012 versus 25 selling days in September 2011, so the change in monthly sales volume will be the same as the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.
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