• 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: The Fusion front end introduces the distinctive new face of Ford cars.

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: The Fusion front end introduces the distinctive new face of Ford cars.

  • **Embargoed until 12:01 a.m. EST on Monday, January 9, 2012.** 2013 Ford Fusion: The Fusion front end introduces the distinctive new face of Ford cars.

  • **Embargoed until 12:01 a.m. EST on Monday, January 9, 2012.**2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: The Fusion front end introduces the distinctive new face of Ford cars.

  • 2013 Ford Fusion: The Fusion front end introduces the distinctive new face of Ford cars.

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: The Fusion front end introduces the distinctive new face of Ford cars.

  • 2013 Ford Fusion: The Fusion front end introduces the distinctive new face of Ford cars.

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: The Fusion front end introduces the distinctive new face of Ford cars.

  • 2013 Ford Fusion: The Fusion front end introduces the distinctive new face of Ford cars.

  • 2013 Ford Fusion: The Fusion front end introduces the distinctive new face of Ford cars.

  • 2013 Ford Fusion: The Fusion front end introduces the distinctive new face of Ford cars.

  • 2013 Ford Fusion: The Fusion front end introduces the distinctive new face of Ford cars.

  • 2013 Ford Fusion: The Fusion front end introduces the distinctive new face of Ford cars.

  • 2013 Ford Fusion: The Fusion front end introduces the distinctive new face of Ford cars.

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).

  • 2013 Ford Fusion: A driver-centric cockpit with a forward canted centerstack and high center console provide visual design cues of Fusion's competence and poise on the road.

  • 2013 Ford Fusion: A driver-centric cockpit with a forward canted centerstack and high center console provide visual design cues of Fusion's competence and poise on the road.

  • 2013 Ford Fusion: A driver-centric cockpit with a forward canted centerstack and high center console provide visual design cues of Fusion's competence and poise on the road.

  • 2013 Ford Fusion: A driver-centric cockpit with a forward canted centerstack and high center console provide visual design cues of Fusion's competence and poise on the road.

  • 2013 Ford Fusion: A driver-centric cockpit with a forward canted centerstack and high center console provide visual design cues of Fusion's competence and poise on the road.

  • 2013 Ford Fusion: A driver-centric cockpit with a forward canted centerstack and high center console provide visual design cues of Fusion's competence and poise on the road.

As 2013 Ford Fusions begin rolling into dealerships, Ford can say that it has finally created the mythical Toyota Camry fighter. It's something we've heard again and again from Detroit's carmakers, always poised but never able to deliver a midsize sedan that will outsell the venerable Camry.

This time, however, Ford may have a case.

The Camry remains the default choice for Baby Boomers.

Offering five powertrains, including a 47-mile-per-gallon gas-electric hybrid, and a powerful 2.0-liter EcoBoost model, all wrapped in a sexy exterior, the Fusion makes a strong case that it deserves a spot at the top of America's most cutthroat segment.

But numbers don't lie.

Last year, Ford sold 248,000 Fusions. This year, sales are up 7.7 percent through August at 181,000 cars, making the Fusion Detroit's top selling midsize car in America. But it's not even close to the top selling midsize car in the U.S., it's not even the third-best-selling midsize sedan. The Camry is on a big rebound. It has sold 280,000 cars this year alone, and sales are up 37 percent. It could sell 400,000 cars by year's end. Meanwhile, through August, the Honda Accord at 219,000 cars (sales up 19 percent) and the Nissan Altima is at 210,000 units.

Furthermore, the Camry remains the default choice for Baby Boomers. Style and performance be damned, these customers have always had a Camry and always will have a Camry. So Ford, admittedly, has its work cut out for it.
Furthermore, the Fusion, which was originally assembled in Mexico, faced capacity limits, never having the ability to build as many Camrys as Toyota could. However, with the change over to the Flat Rock, Michigan, factory, which also builds the Mustang, Ford will have the ability to match Toyota's capability.

Ford expects a conquest rate around 50 percent overall and about 70 percent for the hybrid.

But that will only be necessary if there's a true demand for the new car.

According to Sam Hoyt, Fusion brand manager, Ford expects big growth in Fusion sales next year, topping last year's high mark, though she would not give specific numbers.

"We've got to get more customers in places on the east and west coasts in order to grow," said Hoyt of the traditional import-centric regions.

Of the initial four powertrains offered, Hoyt says roughly 15 percent of new Fusion sales will be hybrids, 15 percent will be 2.0-liter turbocharged models – including the high-end Titanium – 35 percent will have the base 2.5-liter engine under the hood and 35 percent will be powered with Ford's 1.6-liter EcoBoost four-cylinder. Of course, those are just the original expectations. Ford plans on being able to quickly adapt if demands change.

Hoyt says that Ford expects a conquest rate around 50 percent overall and about 70 percent for the hybrid.

"It could be even higher," Hoyt said.

Perhaps. And while the new Fusion bests the Camry in many areas at first blush, it's not likely to depose it as sales leader in the coming years.

But give it time. This race is far from over.


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    • 1 Second Ago
  • 197 Comments
      Timothy Tibbetts
      • 2 Years Ago
      What an exclusive!
      BB79826
      • 2 Years Ago
      The winner in this segment, no matter who sells the most, is us -- the consumer -- because all of these cars have to be sold with $2,500+ cash discounts. So buy what you like. You have a dozen choices from all over the world. And if the Fusion comes out on top or it's hanging out in 3rd or 4th like it is now, it'll still come with big incentives. That's the name of the midsized game.
        • 2 Years Ago
        @BB79826
        [blocked]
      ELG
      • 2 Years Ago
      Ford said a few months ago that they arent focusing on outright volume with the Fusion, they are focusing on quality and a premium vechicle. Maybe thats just sour grapes, I dont know. But its not news that the Fusion wont be expected to outsell the camry.
      JD Taylor
      • 2 Years Ago
      If the Fusion Hybrid or the Fusion Energi (the plug-in) fail to capture the market, it will most likely be because Ford has chosen to limit the Trim level on those models (the Hybrid is limited to the SE trim level, but the Energi has not yet been announced). The Gas versions allow the buyer to get a full range of luxury and high tech add-ons (most come standard at the Titanium trim level) . If you buy the Fusion SE Hybrid, you can add a lot, but then it falls honorably short, not allowing the Push to Start (PAPS) or the Premium stereo, among other options. It is still to be determined if Ford continues this mistake on the Fusion Energi (I hope it will allow the Titanium trim level). Those buying these models, usually can afford the extra cost, but will not buy if they have to compromise luxury and convenience! At this point, buyers of Hybrids and Plug-ins know that they may not recoup the extra cost in gas savings, so they are looking for a set monthly budget (not effected by gas prices), they are looking to help the environment, they love driving in almost complete silence, and they want to impress their friends (so the tech features are important), but will they do this if they cannot get the features they want! I REALLY hope Ford offers the Push to Start in the upcoming Energi version.
      Travis Miles
      • 2 Years Ago
      Who cares about a throne. That only means you have to put on horse and pony shows for everyone. The most important thing is to manage inventory effectively, control discounts, monitor controls, and stay on top of suppliers.
      John S
      • 2 Years Ago
      Don't focus on the "horse race". Just build good cars, and focus on the long term.
      Lunch
      • 2 Years Ago
      Built in Mexico? No thanks.
        Jon Bowen
        • 2 Years Ago
        @Lunch
        they are actually shifting production to the Mustang plant in Flat Rock, MI. And the Fusion and Fiesta has been built in Mexico for years and they are some of the best things Ford makes. Tremec transmission are made in mexico, and they are the best manual trans in the world
        SheldonRoss
        • 2 Years Ago
        @Lunch
        "However, with the change over to the Flat Rock, Mich." I didn't know Michigan was in Mexico. I guess you learn something everyday.
        • 2 Years Ago
        @Lunch
        [blocked]
          merlot066
          • 2 Years Ago
          You say "a TON" when the only Fords built in Mexico are the Fusion and Fiesta... maybe use lower case next time.
        S.
        • 2 Years Ago
        @Lunch
        Better Mexico than Detroit.
        johnhkart
        • 2 Years Ago
        @Lunch
        Response to Lunch: re Made in Mexico. Your comment is very ignorant. My 93 Escort has 286000 miles and we've never had a single issue due to build quality. It was made in Hermosillo, Mexico. The only things that have failed ( like Transmission, 281,000 miles) Cat converter , 282000 miles and engine , 216000 miles were because of the mileage.  
        johnhkart
        • 2 Years Ago
        @Lunch
        Your comment is very ignorant. My 93 Escort has 286000 miles and we've never had a single issue due to build quality. It was made in Hermosillo, Mexico. The only things that have failed ( like Transmission, 281,000 miles) Cat converter , 282000 miles and engine , 216000 miles were because of the mileage.
      • 2 Years Ago
      [blocked]
        BB79826
        • 2 Years Ago
        What does this have to do with the original Taurus? The Taurus changed the midsize game forever. It was completely different from anything that came before. That won't happen again. And anyone who thinks the Fusion isn't going to be similar to the Accord or Altima is just fooling themselves. They're all good cars, guys, stop overthinking it.
          ishmaelcrowley
          • 2 Years Ago
          @BB79826
          Fords Taurus was a game changer. Too bad Ford dropped the ball and stopped improving it year by year. Toyota and Honda never stopped investing in and improving their vehicles, now the Taurus is a shadow of its former self. It didn't have to be that way. Unlike the Asian manufacturers who improve their vehicles year in and year out the two remaining domestic manufacturers keep trying to hit a home run (last gen Malibu and current Fusion) and don't consistently improve their vehicles.
          • 2 Years Ago
          @BB79826
          [blocked]
        • 2 Years Ago
        [blocked]
      hatespcs
      • 2 Years Ago
      Toyota may sell more Camrys overall, but they sure don't have anything that can touch the Fusion Titanium for looks and performance.
        • 2 Years Ago
        @hatespcs
        [blocked]
          merlot066
          • 2 Years Ago
          I rented a Mondeo and Fiesta in Italy in 2009, if the new Fusion comes over in driving dynamics as well as the Fiesta did, it will be (like the Fiesta and Focus) best-in-class as far as driving dynamics are concerned.
        lne937s
        • 2 Years Ago
        @hatespcs
        At least in term of accelleration, the Fusion is not up to snuff compared to the Camry, comming in over a second slower for comparable models... much less the faster and more efficient Accord and Altima. Fusion 1.6l Turbo: 0-60 in 9.0 seconds... Camry 2.5l 7.8s (Altima 7.1s) Fusion 2.0l Turbo 6.9s... Camry 3.5l 5.8s http://www.autoweek.com/article/20120131/CARREVIEWS/120139988 http://www.motortrend.com/roadtests/sedans/1110_2012_toyota_camry_first_test/
          lne937s
          • 2 Years Ago
          @lne937s
          "Who buys a midsizer for the stoplight grand prixs?" People who mention the word "performance" in thier justifications for buying a car... like the poster I am responding to.
          KY
          • 2 Years Ago
          @lne937s
          @S. People do care about 0-60 no matter what car. What people don't care about in this segment is driving dynamic.
          lne937s
          • 2 Years Ago
          @lne937s
          @ Seven Eigh8 Si6 I think that you are right that ~7s to 60 is more than sufficient for most buyers, but it is kind of weak for the fuel economy and price penalty you pay for a "sporty" version. For comparison, a base Altima is just 0.2 seconds behind the Fusion 2.0 Turbo to 60 mph... But it makes 5 mpg better fuel economy and costs ~$5k less. As they are both 4-cylinders, you can't justify the premium based on smoothness or low-end torque, as you could with a V6. From a price/performance perspective, it is hard to justify the Ford.
          KY
          • 2 Years Ago
          @lne937s
          @S. People do care about 0-60 no matter what car. What people don't care about in this segment is driving dynamic.
          KY
          • 2 Years Ago
          @lne937s
          @S. People do care about 0-60 no matter what car. What people don't care about in this segment is driving dynamic.
          S.
          • 2 Years Ago
          @lne937s
          Who buys a midsizer for the stoplight grand prixs?
          Seven Eigh8 Si6
          • 2 Years Ago
          @lne937s
          I own a 2007 Toyota Camry 3.5, yes it is nice to have that much power and it sure is fast. But I don't stomp on the gas every time I am a traffic light. I think 240HP and 270LB TQ should be fine in the Fusion.
        • 2 Years Ago
        @hatespcs
        [blocked]
          KY
          • 2 Years Ago
          What did you just said?
        gtv4rudy
        • 2 Years Ago
        @hatespcs
        @hatesps, the Fusion is gorgeous on the outside but the interior is too gimicky especially the center stack which is really tricky to use. The only part that is easy to use is the 2 buttons for the radio, everything else is feel your way around and hope you touch the right buttons for the HVAC.
      Polly Prissy Pants
      • 2 Years Ago
      The problem here is that Ford just makes it too hard for customers to get the car they want. For example, you like the 5 spoke sport wheels but want leather seats? Sorry, can't get it that way. Want the $800 navigation system? Sorry, that requires the $1000 technology package. Now go build a Camry or Accord. It's painfully easy. These may seem like small things but I think Ford would be stunned how many sales this stuff costs them.
        merlot066
        • 2 Years Ago
        @Polly Prissy Pants
        Leather seats (one of the most common options) can only be had on the most-loaded EX-L model on Hondas (L stands for leather) and on the Camry SE for example, you need to option the top-tier $3500 Leather Sport Package (even if you opt for the top of the line XLE model you still need to add a $2800 package to get leather seats). If you want navigation you need to go above the EX-L to the special EX-L with navigation package on a Honda (which is a $2000 option) and the only way to get navigation on the camry is that same $3500 Leather Sport Package. The main reason the Fusion makes you add the technology package is because you need MyFord Touch interface for the navigation system. So you're complaining even though the way Ford works their packages actually makes it cheaper. And wheels are always very specifically paired. You can't get the sporty slicer wheels from the Camry SE on the luxury XLE model. If you like the sporty wheels on the new Accord Sport you'll be upset to know you can't get leather seats on the sport trim (not only can you not get leather, you can only get a black interior).
        • 2 Years Ago
        @Polly Prissy Pants
        [blocked]
        Jim Lowe
        • 2 Years Ago
        @Polly Prissy Pants
        Unfortunately, Ford isn't alone with this practice. I just built a Mini Clubman, for fun, online, and I ran into the same thing where completely unrelated options would "conflict" with other packages. Roof and tailight trim couldn't be body color on certain colors! Certain wheels weren't available with certain options that were not related to a bigger brake kit. It was really annoying when I bought my truck and a sliding rear window and rubber floor wasn't available with an upper trimmed, leather equipped, vehicle. I don't want cloth interior or carpet in anything I own.
      richard
      • 2 Years Ago
      Fusion looks pretty good. How about a Malibu? Send those Toyotas and Hondas back to the Orient, along with their owners.
        Polly Prissy Pants
        • 2 Years Ago
        @richard
        The made-in-America Camry and Accord contain far more North American parts and labor than either Malibu or Fusion. If your goal is to help America and American workers than you'll want to buy Honda or Toyota.
          richard
          • 2 Years Ago
          @Polly Prissy Pants
          Do you think those temp jobs with no benefits is the future you want for America? Buy American, support middle-class American jobs.
          gtv4rudy
          • 2 Years Ago
          @Polly Prissy Pants
          that's all great to Richard, but people will eventually buy the better product.
          Moosetang
          • 2 Years Ago
          @Polly Prissy Pants
          Starting next year the Fusion will be Flat Rock Michigan, baby. Doesn't get more american than that.
        • 2 Years Ago
        @richard
        [blocked]
          lordedardstark1
          • 2 Years Ago
          What do you mean by us. Are you the face of Hyundai. Just kidding you just have an excessive amount of brand loyalty.
          carfan
          • 2 Years Ago
          I can't speak for the americans, but you morons will not even have a chance in europe...you'll sell your POS sonata in europe when we are allowed to sell our Opels, VWs etc in your POS country
          Kahz
          • 2 Years Ago
          SonataGuy1, you're an embarrassing to Hyundai fans. Please **** off.
      Walt
      • 2 Years Ago
      I told you, right here on these forums, that the media would try and down play the Ford Fusion in order to protect Japanese vehicles. Looks like the first volley has been fired, right on schedule, by Asian vehicle owned Autoblog.
        Walt
        • 2 Years Ago
        @Walt
        Run out of argument there SONATA GUY?
        • 2 Years Ago
        @Walt
        [blocked]
        Davidsky
        • 2 Years Ago
        @Walt
        Better than thinking a car that no one has driven for any length of time is the "best thing ever" because they think it looks pretty.
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