Look who stopped in to pay a visit to Jay Leno. The crew from SRT dropped off the 2013 Viper for our favorite denim-clad TV personality to play with for a spell. Leno owns two Viper models himself, including the very first black example ever produced. Needless to say, the guy knows his V10 snakes. Beth Paretta, Director of Marketing for SRT, chatted with the comedian about the new SRT brand and what makes the 2013 Viper so special. Among other things, Peretta notes the machine will bow with seats built by the same supplier that serves up the thrones in everyone's favorite Ferrari model. It certainly pays to have Italian masters on occasion.

As you've likely heard, the 2013 Viper now comes with federally mandated traction control, which is a change Leno likens to the fact that the second-gen machine bowed with air conditioning whereas the first car didn't. The comedian maintains the step is a natural progression, especially given that the tech can be switched off on command.

SRT dropped off the same pilot car that debuted at this year's New York Auto Show, and SRT design head Mark Trostle throws in his insights on the snake's latest iteration as well. Check out the video for yourself by scrolling below.



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  • 49 Comments
      michigan
      • 2 Years Ago
      Apparently Jay bought the entire world's remaining stock of denim shirts back in 1994
      WillieD
      • 2 Years Ago
      I'm not in love with the front end, but it's a pretty sick car. And it's still obvious that it's a Viper. I don't think taking away Dodge from the name was smart, but oh well. Weirdly enough I saw three Vipers today.
      Drakkon
      • 2 Years Ago
      That blue and white GTS is a lusty car. As the dufi (plural of dufus) on top gear said, some people buy cars because of what they are. Other people buy cars because of what they can do. The GTS is a 'can do' car. Kudos to Chrysler for building something that was truely worthy of our national racing colors.
      jonnybimmer
      • 2 Years Ago
      As much as I like the direction and progress that Vipers are going, IMO that 96 GTS in blue w/white stripes and the chrome wheels (something I'm pretty against for any other car) is still the best of them all.
      ViperGuy
      • 2 Years Ago
      I want one
      Hazdaz
      • 2 Years Ago
      I laughed when the camera almost fell when Jay started up the car for the first time. I think the hood is a little too busy what with all those curves and ducts and such, but knowing that this is a Viper, I am sure every last one of them is functional, which I find cool as hell.
      Donnie
      • 2 Years Ago
      Very impressive collection, though I can't help but feel like he's a gluttonous ************.
      ♬ I came to win ♬
      • 2 Years Ago
      that car is a jet setting ***** ... it gets around ;)
      • 2 Years Ago
      [blocked]
      alexkoolur
      • 2 Years Ago
      YAWWWWWWWWWNNNNNNNNNN....this car isn't even out yet and already no one cares. Anyone who has ever owned a viper knows the current one with a 3inch Corsa exhaust sounds 10x better than this thing. It's so funny how SRT/DODGE/WHATEVER is spending so much time TALKING about the new viper instead of DRIVING IT....it's like they are so desperate trying to "sell" this thing on people before they drop the MSRP that the fully loaded one will be $130k+ aka NO MARKET WHO WANTS TO BUY IT. What's funny is that a $50k Shelby GT500 will be hanging with this thing pace for pace....this car is a complete fail from tired styling cues, a horrible front end and over-priced MSRP. Release the car already SRT/DODGE/WHATEVER....Name the price already.....enough of these stupid videos.
      • 2 Years Ago
      [blocked]
        DawgByte
        • 2 Years Ago
        I couldn't disagree more on the aesthetics of the new Viper. "Vulgar, unsophisticated, kit car look" - LOL hardly!
      waetherman
      • 2 Years Ago
      The car's styling is growing on me - it's crass and tasteless, but raw and powerful. That said, I can't imagine this will be an enjoyable car to own - if Dodge's quality and reliability weren't already an issue, getting bought by an Italian car company is certainly not going to make it better. It'll certainly be able to do the 'ring in good time, but only once...
        waetherman
        • 2 Years Ago
        @waetherman
        Oh and I just have to say; this idea of SRT being a "brand" makes no sense - the marketing director can't even put together a coherent sentence about why SRT is a cohesive brand while spanning the Dodge Challenger and Charger, the Chrysler 300 and the Jeep Grand Cherokeee SRT. A jeep and a Viper are in the same "brand"!? Give me a break.
          Jonathan Wayne
          • 2 Years Ago
          @waetherman
          Yeah, I thought that was funny they were trying to make SRT a separate brand and then everything but the Viper was still under Chrysler Jeep or Dodge. It is still a Dodge Viper to me and I will always refer to it as a Dodge and I assume everyone else will also.
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