The 2012 Ford Focus Electric is officially on its way to dealerships. Outlets in California, New Jersey, and New York – 67 in all – are going to be the first to receive the electron-fueled Focus, with about six cars each winding up on lots. To help dealers build more excitement for what's likely to be a slow-starting sales story, the dealers will hold one of the Focus EVs as a demonstrator.

Even if fewer than 5,000 Focus Electric models find buyers this year, Alan Mulally won't be disappointed. While Ford ultimately expects electrics and hybrid vehicles to account for up to 25 percent of its sales volume by 2020, the company is moving deliberately. Rather than develop and tool an entirely new platform, Ford's move to modify the Focus for electric propulsion is said to allow some semblance of a profit margin, but it's going to take time for consumers to warm to the idea of a $40,000 Focus, even if a third of that price is the battery, and Ford appears to be keeping this in mind.

After the initial 350 or so cars are delivered to the pilot stores, the rest of the Ford dealers across the nation will start getting the Focus EV before spring turns into summer.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 27 Comments
      Choc O'Phile
      • 2 Years Ago
      So, the electric Focus will be sold by outlets? Heh. Please say that word choice was intentional... Ford should definitely use an AC/DC song for the advertising campaign.
      AcidTonic
      • 2 Years Ago
      Would have much rather had a full-time AWD turbocharged 2.3 Focus RS with 330hp and 6 speed manual. Would have paid $40K all day long. So what am I shopping for right now then? Hint, it's not a Ford.
        EXP Jawa
        • 2 Years Ago
        @AcidTonic
        So you keep saying (c'mon, that horse is dead already!). But you don't make up a large portion of the car buyer's market. Sure, an AWD RS model would be neat. But I wouldn't spend $40k on it. At that price point, I'd much more likely want the Boss302. But that's just me (this, coming from someone with a 323GTX stage rally car in the garage). Either way, though, there's really very little pressure from the government to develop 300HP AWD hatchbacks, whereas there is considerable pressure to reduce fleet fuel economy. So, whether there's actually more demand for an electric Focus than there is for an AWD RS model or not, there is justification for it. Even if you don't like it.
          EXP Jawa
          • 2 Years Ago
          @EXP Jawa
          Weird that this was posted in two places at the same time, I only "Submit" once...
      Johnny
      • 2 Years Ago
      As much as I like the idea of electric cars, and am thrilled to see Ford putting out one, paying 40 grand for a 20 grand vehicle is ridiculous.
        donnieorama
        • 2 Years Ago
        @Johnny
        It's not a $20k vehicle. It's a rather sophisticated electric vehicle. You DID read the article, right?
      Hardy Ames
      • 2 Years Ago
      $40,000? when u can get a Prius for $25,000? Good thing they're not planning to sell a ton at first...
      Aaron
      • 2 Years Ago
      I would consider the Focus electric if it weren't for Ford's weird ergonomics. Maybe I've been spoiled by the standardization of vehicle controls that the Japanese gave us, but I couldn't find anything easily on the Focus rental car I had. Hell, it took me nearly the entire trip to find the seat recliner lever. (Hint: It ain't where it is on 99% of cars out there.)
        merlot066
        • 2 Years Ago
        @Aaron
        So you're not going to buy a car because you might actually have to spend 20 minutes owning the owners manual (which you should read anyway, especially if you are buying an electric car).
        donnieorama
        • 2 Years Ago
        @Aaron
        Ah, Aaron--hating Fords no matter where you are (Motor Trend Forums, Autoblog, etc...).
      Travis Miles
      • 2 Years Ago
      I hate when people say what they won't pay for almost as much as I hate when people justify their Hyundai purchases with any other clause besides it being a cheap car. I have seen a Hyundai and I won't pay for that. Any small car that is priced at $40K is a niche and is for a small group of very specific people that happen not to be you.
        Randy
        • 2 Years Ago
        @Travis Miles
        True bud! I don't get why people would spend 100K on a Tesla and then go "40K for a Focus Electric?" which is actually better considering that it's a real sized car that fits ore than 1.5 people in it.
      Jesus!
      • 2 Years Ago
      Before spring turns into summer?! It was 93 here in Houston yesterday! I really like this car but I am confused as to why it costs so much more than others? I loved my 12 Focus and would buy another in a second but 40k is a lot even with a tax credit. I guess the other chunk of change is for driving a car with some style and not a hideous Prius or Prius spawn.
        • 2 Years Ago
        @Jesus!
        [blocked]
      Bob
      • 2 Years Ago
      Yeah! Just in time for the summer rolling blackouts.
        • 2 Years Ago
        @Bob
        [blocked]
    • Load More Comments