Scion xD Release 3.0 - front three-quarter view, brownScion has long been labeled as a "youth brand," so perhaps we shouldn't be surprised to read word of parent Toyota turning over the marque's aging nameplates so quickly. According to Ward's Auto, Scion is set to kill off its xB and xD models – the first a onetime icon for the brand, the latter an econobox that never truly caught on with buyers (not unlike it's predecessor, the xA).

A model like the xB was always going to be a love-hate proposition, and indeed, the subcompact sharply divided opinion because of its its t-square styling and funky stance back when it was introduced in 2004. But enough buyers fell enough with its good qualities – remarkable space efficiency, solid fuel economy, ease-of-driving and low pricing that the xB sold surprisingly well, in the process becoming something of a totem for the brand. The second-generation model, which bowed for 2007, seemed to alter all the things that made the original so endearing: the xB grew substantially, had the uniquely sharp corners of its design chamfered off, and it gained more power without adding much in the way of performance because the vehicle had been so radically upsized. Fuel economy dipped, too, as did the xB's popularity with shoppers. Last year, Scion only moved about 17,000 examples – in its heyday, the xB sold over 60,000 units.

A couple of years ago, Jim Farley, Ford's vice president of global marketing, told Autoblog that Scion's intent wasn't to be a youth brand at all – it was to be an experimental division, an incubator for product and marketing techniques. Farley, as you may recall, was one of the driving forces behind Scion, ascending to the role of its vice president before being reassigned to Lexus. By Farley's yardstick, perhaps Scion had pushed the xB and xD as far as they could go, and now it's simply time to test new vehicular hypotheses. Indeed, more recent models like the tiny iQ and FR-S coupe show the brand experimenting in bold new directions... exactly the sort of innovation we can get behind.


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  • 137 Comments
      oRenj9
      • 2 Years Ago
      I bet they could bring back the old xB with minor updates (the 1.8L) and it would be a hit again. The second generation destroyed the xB, they went from ~65k unit to ~20k in a single year. There was nothing wrong with the first gen, it was roomy, had great fuel economy, drove well for what it was, and it was a sharp looking and distinct car. Compare that to the second generation, which is the boring ass cross-over SUV that nobody asked for. Old people buy Scions because they want something different. If you package a Scion to be just like every other car on the road, it just can't compete. If you want a boring looking Toyota, then you buy a Toyota. If you want a fun looking Toyota, you buy a Scion. First gen - Utilitarian box car with quarky styling and a decent drive. Second gen - Boring cross-over with nothing to set it apart from the crowd.
        pkdoxey
        • 2 Years Ago
        @oRenj9
        Exactly right pal. Most of the XB haters have never driven one, they are so ignorant, the original was the best and still brings a high dollar in the used market, Toyota should have given us the Bb, Daihatsu Materia or Subaru Rex sold in Japan, it would have been a better replacement, lets not forget Toyota lost some buyers to the Nissan Cube and maybe the Kia Soul. The XD lives on as the Toyota Urban Cruiser in the UK with all wheel drive, I wish they sold that here. The IQ I wont defend.
        crczsiga
        • 2 Years Ago
        @oRenj9
        oRenj9, I agree.....I love my 06 xB, and wouldn't part with it. And yep, older people like it. I'm an in-home caregiver of older folks and they love how easy it is to get in and out of. And me too at 67 yrs ! :)
      zixxer11
      • 2 Years Ago
      Scion killed the Xb themselves by going from a small, yet very roomy inside to a larger bulkier school bus looking thing with 40% less fuel economy. Thats maybe why the Kia soul and the Nissan cube are doing much better they are the embodiment of what the Scion was in its first generation.
        Will
        • 2 Years Ago
        @zixxer11
        2nd gen xB was so disappointing. I had written off the brand right then aside from sitting in a tc and having no interest in a test drive.
      Subcompact Culture
      • 2 Years Ago
      I do wonder if Scion will release another small, boxy vehicle, but just not call it the xB? I mean, they axed the xA in favor of the xD. Bother were/are the Toyota Ist in Japan. So maybe the tall wagon days aren't over for Scion; maybe we'll just get a new design and new name? And if that's the case, I certainly hope it falls more in line with the first-gen xB and not the bloated second gen. Also, perhaps a subcompact SUV to go against the Nissan Juke, MINI Countryman, and Suzuki SX4?
      john92lx91gls
      • 2 Years Ago
      The original xB was my favorite Toyota/Scion product for a long time, but they ruined it with the 2nd gen. They should've kept the original as long as it still sold well and the replaced it with something different. What they did was take away all that made the original what it was: A plainly styled (albeit boxy) throwback to lightweight, low powered, roomy Japanese econoboxes of 20-30 years ago. Thats why it was a hit. The next gen made it fat and ugly, just like they've done with every other Toyota. I bet if the IQ is successfull, it'll have longer, heavier, more costly versions next go-'round.
      David Hu
      • 2 Years Ago
      Scion's biggest mistake--by far--was Americanizing the 2nd-gen xB: instantly took away all of the fundamental geeky-cool out of the brand. It was a brand suicide as bad as if Mini decided to increase the size of the Cooper by 20%. The brand was never the same after that, even with the tC. It's little wonder Toyota decided that Scion MUST have the FR-S to get back some of its coolness. Actually, it wouldn't be a bad thing if they brought a car sized like the bB here: http://toyota.jp/bb/002_p_012/exterior/bodycolor/index.html
        Will
        • 2 Years Ago
        @David Hu
        Yes! Mini is killing itself similarly. Spot on man
      ken
      • 2 Years Ago
      Toyota killed the xB by adding more weight for "space" & "comfort". In other types of products, increase level of "space" & "comfort" is always a good thing. But for a youth orientated product, you can't take the hip and drive away for the sake of conventional sense. If they have kept the lightweight, fun-to-drive, and no- bargin formula, xB can still do fine.
      falco125
      • 2 Years Ago
      I liked the original Xb It was a box, and proudly so. The modifications to try to take away from its boxiness merelyt made it look stupid - like a plain housewife dressed up like a tart. The original had charachter. The modified version had none.
      BILL
      • 2 Years Ago
      I bought a 2009 xB in Dec. 2008 when I was 66 yrs young. I have marveled at the things this little "cracker box" can do. I went thru a snow storm in the Laguna Mountain area and it handled just fine while cars with chains were getting stuck!
      Brian
      • 2 Years Ago
      I hate to see the xB go. Even though I did like the first generation better, the second wasn't bad and I thought the xB was a neat, very original type of car. I wonder if the tC will be the next on the chopping block?
      ammca66564
      • 2 Years Ago
      That's a damn shame. The xB was the best taxi in the business. They save so much space on the streets of Chicago compared to Crown Vics . . . .
      ferps
      • 2 Years Ago
      So the only models they will sell under the Scion brand will be a low-production sportscar and a gimmicky mini-car. I don't see this brand sticking around if they don't create a volume seller. They should create a new xB that has more in common with the first generation car.
      Slideways
      • 2 Years Ago
      What about the Canadian market? They were just introduced last year... The xD and mainly xB have been selling well here (hell I see at least 5+ xBs and xDs each everyday in the streets of Toronto). Two years on sale and now its getting the axe? Thats just sad. Both xD and xB offered quite alot of features and equipment for a lower price than the Toyota counterparts. They're also definitely better to drive than its counterparts as well. And though the xB lost it's flare from its original design, this current one is still peppy and pretty damn practical. Just my two cents.
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