Sales of the RAV4 are down five percent so far in 2012, but that won't stop Toyota from increasing North American production. Automotive News reports that Toyota will spend $80 million to retool its Woodstock, Ontario plant to increase production from 150,000 crossovers per year to 200,000. The increased production will also lead to the hiring of an additional 400 workers at the plant.

Some speculate that Toyota is ramping up North American production to combat the high Japanese yen. Only 13 percent of the RAV4s sold in North America in 2012 have been Japanese imports. Toyota has steadily decreased its reliance on Japanese plants in general; it's only building 35 percent of its vehicles in Japan this year, compared to 53 percent in 2006.

Toyota spokeswoman Carly Schaffner tells AN that there are currently no plans to build the RAV4 exclusively in North America. Schaffner says that the reason for the production increase is that Toyota is finally able to get enough supplies to the plants after the catastrophic earthquake and tsunami that hit Japan a year ago. That said, Toyota has already moved all Highlander production to North America and could do likewise for the RAV4 if localized demand for it warrants a similar move.

It's also important to remember that the RAV4, basically unchanged for several years, is due for a makeover, so the plant upgrade might coincide with a model refresh.


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  • 31 Comments
      • 2 Years Ago
      [blocked]
      Synthono
      • 2 Years Ago
      I'd be very surprised if this isn't in preparation for the next RAV4. It's been over 5 years and ALL of its main competitors have been replaced since. If they ramped up production for a model in its last years with slipping sales that would be bizarre.
      IBx27
      • 2 Years Ago
      God those are hideous.
      That Kid
      • 2 Years Ago
      Hopefully they downsize the RAV4 when they redesign it. When the current generation came out, they seemed to think it necessary to grow the thing to monstrous proportions for what is supposed to be a compact CUV.
      CB
      • 2 Years Ago
      They should redesign this thing already. It seems like it has been out forever.
        Klinkster
        • 2 Years Ago
        @CB
        The new RAV4 will blow the doors off the competition. Bookmark this...and come talk when it hits the market. ;)
        jtav2002
        • 2 Years Ago
        @CB
        That it is. However I still think it looks pretty good for the segment, especially in Sport trim.
      billfrombuckhead
      • 2 Years Ago
      Toyota and Subaru build the ugliest cars outside China. They should hire someone from Pixar.
      Walt
      • 2 Years Ago
      What's the cost involved in fixing the rear of this vehicle when that spare tire carrier gets bumped? Thousands of dollars is my guess. I should note the spare tire carrier sticks out beyond the rear bumper. Poor design costs consumers money. Toyota fail.
        Walt
        • 2 Years Ago
        @Walt
        Photo gallery on toyota.com shows the spare hanging out the back. It is still available on certain models. Other models just deleted it in favor of run flat tires that are very expensive to replace. So you're left without a spare. http://www.toyota.com/rav4/photo-gallery.html Who's the dumb ass now?
        Klinkster
        • 2 Years Ago
        @Walt
        So Walt - exactly what are you complaining about? Rear-mounted tires? $2k Run-Flats that wear out every 12k miles? No Spares? Seems like you'll only be happy with a monster truck that gets 5MPG with a spare tire inside the vehicle to carry a tire...but no cargo room. Sounds dumb to me. You can't have your cake and eat it too...
        guyverfanboy
        • 2 Years Ago
        @Walt
        To be honest, I like the back mounted spare tire.
      goslicker007
      • 2 Years Ago
      Goooooo CX-5 :)
      iPlunger
      • 2 Years Ago
      I love the Sport RAV4's, they drive so much better than the Toyota badges would lead you to believe.
      billfrombuckhead
      • 2 Years Ago
      Toyota and Subaru build the ugliest cars outside China. They should hire someone from Pixar.
      Gorgenapper
      • 2 Years Ago
      Good, more cars to sell at a rip-off price....err I mean "Canadian Market Adjusted" price. Seriously, my next car will be bought in the US.
        Corey Allen
        • 2 Years Ago
        @Gorgenapper
        The conform to Canadian specs excuse doesn't hold any water anymore. Now with cars starting to ship with LCD dashes the excuse falls even further. The differences aren't small ether usually in the 20-30% range which is total bs.
          Gorgenapper
          • 2 Years Ago
          @Corey Allen
          Car manufacturers ride on the backs of Canadians in order to keep profitable.
          Gorgenapper
          • 2 Years Ago
          @Corey Allen
          Also, it costs like $300 max to bring a car up to Canadian standards (DRL enable and all that crap). You don't even need to change out the speedometer as long as mph and kmh are displayed together. Yet we have cars costing several THOUSAND more in Canada, for the exact same car in the US.
      Scott Cole
      • 2 Years Ago
      everytime I see one of these on the road, I see a toyota, but it looks like a subaru....at least I think it does
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