Guys never seemed to warm up to the Volkswagen New Beetle, and it doesn't take a dual master's degree in psychology and automotive design to figure out why. The outgoing Beetle featured sheetmetal that could only be described as cutesy, and many (most?) men tend to shy away from vehicles that might result in the questioning of their manhood.

Only 29 percent of New Beetle sales went to men, but Bloomberg reports that a more masculine design has put the 2012 Beetle back on dudes' shopping lists. Since the Beetle went on sale in September, men have accounted for a much more robust 43 percent of overall sales. In general, men also appear to be quite fond of diesel power, as dudes accounted for 70 percent of oil-burning models. This suggests Volkswagen's announcement of a 2013 Beetle TDI arriving later this summer could boost the VW's male contingency even further.

The more chiseled redesign is, of course, credited for the Beetle's newfound male suitors, and commercials geared towards a male audience likely haven't hurt. But while the Beetle has been more appealing to men while selling better than the old model, we're guessing Volkswagen would like to see immense improvement from February's 1,303 units sold.


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  • 54 Comments
      RustyShackelford
      • 2 Years Ago
      At the NYC auto show last year the comments from the guys being lugged around by their girlfriends/wives to the Beetle stand were all that VW finally fixed the car, and they might actually think about it now. Lots of cracks about the flower vase finally given the ax. Every guy I knew before that had one (only a few) were early on before the stereotyping really set in, and all had the diesels for their commutes. All were nostalgic Boomers, too. I think it's funny that Elvis could pull off a pink '59 Caddy (which screams flamboyant fan of Liberace), but a modern guy can't even be seen in a Beetle. Speaks more to the insufficiencies of confidence in their manhood than it does of the cars. Elvis, I suppose, didn't have the same problem?
        Zoom
        • 2 Years Ago
        @RustyShackelford
        He was Elvis, after all!
      CJ_313
      • 2 Years Ago
      "While the Beetle has been more appealing to men while selling better than the old model, we're guessing Volkswagen would like to see immense improvement from February's 1,303 units sold." Change the starting price to $15,995 (which is what they "should" start at) and they'll fly off the lots.
      • 2 Years Ago
      [blocked]
      Peter EVO IX MR
      • 2 Years Ago
      What hetro male would actually get out of bed one morning and decide to purchase that thing with their hard earned money???? Can't think of anyone I know.
        Jason Allen
        • 2 Years Ago
        @Peter EVO IX MR
        1. Straight guys without gay desires they (try to) supress can consider this car without the angst that makes you come off as a drama queen! 2. Does everyone you know do this 'pretend I'm super-straight so I don't show who I really am' act like you? That's why you don't know anyone man enough to not be scared by a VW beetle.
          Dayv
          • 2 Years Ago
          @Jason Allen
          Proofreading: it's not just for spelling anymore.
        scooter
        • 2 Years Ago
        @Peter EVO IX MR
        Not sure what "hetero" has to do with it. They break down sales between the two sexes.
      jjmoonen
      • 2 Years Ago
      Cutesy, manly, improved looks, whatever you call it....ugly is ugly. Its still a chick car diesel or otherwise.
      Basil Exposition
      • 2 Years Ago
      About as Butch as a daisy.
      desinerd1
      • 2 Years Ago
      I still can't believe people are buying this ugly piece of turd.
        Email
        • 2 Years Ago
        @desinerd1
        I can't believe people still buy anything from GM.
      • 2 Years Ago
      [blocked]
        jtav2002
        • 2 Years Ago
        Yea, but how many gays and women are leaving the salon and wheeling hitting the trail with their Rubicon lol.
          Zoom
          • 2 Years Ago
          @jtav2002
          I bet you most of the straight guys with them aren't hitting the trail either.
          Email
          • 2 Years Ago
          @jtav2002
          Oh Yes, if you are a gay man, by all means you are at the Salon! The ignorance and stereotypical images homophobes protray is comical.
          jtav2002
          • 2 Years Ago
          @jtav2002
          lol that's probably true.
        Carlos Cruz
        • 2 Years Ago
        Interestingly enough I haven't found a "car cuteness" pattern amongst my friends or the parking lots at the various clubs/bars. There are a disproportionate amount of new vehicles and also more BMW's than in the general population though.
      • 2 Years Ago
      [blocked]
        Jason Allen
        • 2 Years Ago
        So you drive your new beetle in the parade each year then. You sound like a self-hating closet-case bring up sexuality the way you have here. You don't even know what you are really telling people about your true self when you put down others that way. Homophobe or stupid/lame/childish brain fart posting?
      Actionable Mango
      • 2 Years Ago
      Hitler's "people's car" sure is passing the test of time. http://en.wikipedia.org/wiki/Volkswagen_Beetle#.22The_People.27s_Car.22 http://www.evworld.com/press/vw_hitler_peoplescar.jpg
        Dayv
        • 2 Years Ago
        @Actionable Mango
        And Henry Ford was a Nazi sympathizer. Can we move on?
      Jimmy Joe
      • 2 Years Ago
      This news has all the homophobes all up in arms over at autospies.
        Hazdaz
        • 2 Years Ago
        @Jimmy Joe
        I'm afraid to even ask what they are saying. Its probably good for a laugh, and yet at the same time, its probably rather pathetic too.
      Joe Carter
      • 2 Years Ago
      Ha! I wouldn't buy one of these even if they managed to squeeze a 60" HDTV with surround sound, a blu-ray player, and an Xbox 360 in it.
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