• Feb 14, 2012
We've gotten word from our man on location driving the new 2012 Hyundai Azera that the Korean automaker's fully redesigned full-size front-wheel-drive sedan will start at $32,000, not including $875 in destination charges, when it goes on sale this spring. The only option available will be a $4,000 Tech package. We're not certain yet what all will be included in the Tech package since items like touch-screen navigation and a back-up camera will be standard equipment on the 2012 Azera, but we're looking into it.

Hyundai is asking an awful lot more for its new Azera compared to the one it replaces, which carried a base MSRP of just $25,495. We'll have our First Drive report on the 2012 Hyundai Azera ready soon to let you know if the price jump is justified.

We likewise have pricing information to report for the refreshed 2013 Hyundai Genesis Coupe, which will start at $24,250, again not including $875 in destination charges. That's for the four-cylinder 2.0t model with a manual transmission, while the upper bound on pricing is represented by the 3.8-liter V6-powered Track model with the new eight-speed automatic transmission that costs $34,250.

Lastly, while rumors had resurfaced again that Hyundai was considering creating a luxury sub-brand called Genesis that would sell both the sedan and coupe along with the larger Equus, Hyundai Motor America CEO John Krafcik has told Autoblog, "There is no plan to create Genesis sub brand." He did, however, indicate that the next-generation Genesis sedan should have all-wheel drive as an option.


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    • 1 Second Ago
  • 149 Comments
      suthrn2nr
      • 2 Years Ago
      In the interior shots, on the doors there is a shape like a seat, is that for adjusting the seat? if so its pretty cool, first time i see it. I'm still skeptical over how than can price lower than competitors and offer more features. Have to save cost somewhere. Of course, their real world MPG's are being questioned left and right, and their High HP engines dont seem to translate to performance so maybe thats it. The engine might indeed make 290hp, but maybe their drivetrain has more parisitic loss, or suspension is not as well tuned. I cant wait for the comparisons to really know how it stacks up.
        Jonathan
        • 2 Years Ago
        @suthrn2nr
        "In the interior shots, on the doors there is a shape like a seat, is that for adjusting the seat? if so its pretty cool, first time i see it. " You have GOT to be kiding me. You MUST be trolling right now.
          suthrn2nr
          • 2 Years Ago
          @Jonathan
          Haha, not trolling, I never really noticed on benz's , but then again I usually like to read more about small cars and sports cars. I was giving this idea a compliment regardless of who invented it.
        Bruce Lee
        • 2 Years Ago
        @suthrn2nr
        I hope you're kidding...this has been used for power seat adjustments for something like 2 decades at this point...early 90's Mercedes Benz models definitely used the same setup so it's not even close to being new.
      JsGenesisCoupe
      • 2 Years Ago
      NO, 2012 Hyundai Azera $32,000, not including $875 in destination charges 2013 Genesis Coupe $24,250, again not including $875 in destination charges
      Sheldon
      • 2 Years Ago
      $34,250 for a V6 Genesis???!?!?! Just a sec.... 2012 Challenger R/T base price : 33,595 2012 Camaro SS base price: 31,930 2012 Mustang GT base price: 30,505 2012 Nissan 350z base price: 31,910 Source: Just checked each manufacturers website. The Genesis Coupe is a nice car, but at that price it's (way) overpriced.
        NightFlight
        • 2 Years Ago
        @Sheldon
        The price you just quoted is a completely loaded Genesis vs. the base of every single other vehicle.
          • 2 Years Ago
          @NightFlight
          [blocked]
          BimmerFerret
          • 2 Years Ago
          @NightFlight
          Exactly, look at the base interior of each of these cars and report back. Yeah this car may costs more but the day-to-day usability is probably way better in the Hyundai.
        ChevyGeoLuv
        • 2 Years Ago
        @Sheldon
        Agreed. Ridiculously overpriced!
        fragmit50
        • 2 Years Ago
        @Sheldon
        A Mustang GT Premium can be had for 35k. Faster, better interior, v8.
          NightFlight
          • 2 Years Ago
          @fragmit50
          The Genesis Coupe has far more soft touch plastics, and better leather than the Mustang GT with the premium package. The Mustang has ROCK hard door panels.... It is obvious you've never been inside of one.
        You guy
        • 2 Years Ago
        @Sheldon
        The V6 model listed is the absolute top offering in the Gen Coupe lineup. Base V6 probably lands between 28-29k.
      The Great 1
      • 2 Years Ago
      Hyundai makes me gag.
        Darius
        • 2 Years Ago
        @The Great 1
        I could spin your words around and make it sound nasty but I won't :)
      Shimon Lorinc
      • 2 Years Ago
      UGLY
      PiCASSO
      • 2 Years Ago
      Azera is beautiful... very worthy contender to entry level mid-size luxury sedans.
      BMW ROCKS!
      • 2 Years Ago
      32k for front wheel drive hyundai? no thanks
        oRenj9
        • 2 Years Ago
        @BMW ROCKS!
        It's better than 38k for a FWD Buick Regal.
          • 2 Years Ago
          @oRenj9
          [blocked]
        TruthHertz
        • 2 Years Ago
        @BMW ROCKS!
        Yep $32,000 for a car that almost gets 30 mpg highway while also making about 300 horsepower. It also comes with an interior that will embarrass many cars at this price point. This isn't competing against the Camry or the Accord. This is a Caddy DTS/Lexus ES/Acura TL/Toyota Avalon fighter
      Monkaroo
      • 2 Years Ago
      I really think people are mad because Hyundai is not a bargin basement auto maker any longer. They are making good cars that are competitive. They are also on the cutting edge in engine technology. The Hyundai badage is holding people back and it shouldn't. 32,000 in a car this size and with this level of equipment is right on par with Acura TL, Buick Lacrosse, Lexus ES etc. Get over the name folks.
      Shiftright
      • 2 Years Ago
      Sounds like Huyndai is getting cocky. $32k?...Don't think so
        NightFlight
        • 2 Years Ago
        @Shiftright
        The Avalon starts at around the same price but doesn't have nearly the feature content of the Azera, nor does it have the horsepower and available tech features. Cocky? I wouldn't say so at all.
        Monkaroo
        • 2 Years Ago
        @Shiftright
        Have you looked at how expensive a Volvo, Merc, and BMW are lately and you don't even get nav in those cars at that price. If Acura charged this no one would bat an eye. Hyundai can't sell all it's cars cheap forever and put this level equipment in them. Also, engine technology cost money. I think this engine produces 270 Hp out of a 3.0 liter V6. That's pretty damn impressive.
          Darius
          • 2 Years Ago
          @Monkaroo
          Hyundai will be using the 293 hp 3.3 GDI V6 for the US market.
      The Great 1
      • 2 Years Ago
      The car is disgusting and they have the nerve to put halos on it. Somebody help me.
      Tool
      • 2 Years Ago
      If I have $32,000 I'm not shopping Hyundai. Hyundai are nice car, when I'm on the budget, when it's 0% apr and it's for 3 years.
      Master Austin
      • 2 Years Ago
      So a Mustang V6 with more power, starts at $22K, and a GT with V8 power for $30K, both less than the Gen coupe. It'll make the Gen coupe a tougher sell.
        max
        • 2 Years Ago
        @Master Austin
        I agree, those headlights and the fake hood scoops gata go too. they just look horrible.
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