The gritty Chrysler Super Bowl commercial starring Clint Eastwood may not have been as much of a shock – or as universally well-regarded – as last year's Eminem spot, but it's certainly going to have cube-dwellers trawling YouTube to catch another viewing. Problem is, Chrysler's YouTube channel ran into some problems this morning. Viewers attempting to watch the commercial instead got a message saying "This video is no longer available due to a copyright claim by NFL Properties LLC."

When we reached Chrysler spokeswoman Diana Gutierrez earlier today, she could only say, "We are investigating right now."

The video did become available on the Chrsyler YouTube channel by 11:00 AM Eastern time, though we are awaiting some explanation of what happened from Chrysler's PR team. As a stopgap measure while the Chrysler channel was still down, the ad was posted to another Chrysler YouTube page, PentastarVideo. Still, Chrysler's problems during a high-traffic part of the day means it must have missed plenty of eyeballs.

Watch the video after the jump.


Show full PR text
Chrysler Group Airs "It's Halftime in America" Commercial During 2012 NFL Championship Game

February 5, 2012 , Auburn Hills, Mich. - Chrysler Group television commercial titled "It's Halftime in America" that aired during the 2012 NFL Championship game plus still images. Video and images are downloadable via links on the right side of this page.

The following is the script from the commercial:

It's Halftime in America Script

It's halftime. Both teams are in their locker room discussing what they can do to win this game in the second half.

It's halftime in America, too. People are out of work and they're hurting. And they're all wondering what they're going to do to make a comeback. And we're all scared, because this isn't a game.

The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again.

I've seen a lot of tough eras, a lot of downturns in my life. And, times when we didn't understand each other. It seems like we've lost our heart at times. When the fog of division, discord, and blame made it hard to see what lies ahead.

But after those trials, we all rallied around what was right, and acted as one. Because that's what we do. We find a way through tough times, and if we can't find a way, then we'll make one.

All that matters now is what's ahead. How do we come from behind? How do we come together? And, how do we win?

Detroit's showing us it can be done. And, what's true about them is true about all of us.

This country can't be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines. Yeah, it's halftime America. And, our second half is about to begin.


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    • 1 Second Ago
  • 73 Comments
      Jim
      • 2 Years Ago
      What happened? The NFL is a bag of d**ks is what happened.
      James Scott
      • 2 Years Ago
      YEA! We totally need SOPA and PIPA! Because this ad and site reference the "Super Bowl" so many times and the NFL owns the copy write on that - Even though Chrysler would be well with in their rights to use it under fair use (like Chevrolet used Ford's name in their tasteless AD) so they best be taking this down! Oh wait, no where does it reference the NFL or "Super Bowl" anywhere. Ya... Sorry my mistake, this does the opposite, it supports the destruction of these legislations - hopefully with fire.
      Jeffrey Stimson
      • 2 Years Ago
      Heh. The NFL probably got lost for a minute and actually thought they owned the rights to Half Time.
      Go
      • 2 Years Ago
      The NFL is in deep, deep trouble today to the tune of millions. They made an illegal copyright claim, which Youtube honored, depriving Chrysler of the exposure they paid millions for. Millions to...the NFL.
        fat kid
        • 2 Years Ago
        @Go
        NFL, embarassing FIAT and Sergio which are Italian. Go NFL, TRUE Americans
          • 2 Years Ago
          @fat kid
          [blocked]
      TahsinZ
      • 2 Years Ago
      George Orwell was right...
      Drakkon
      • 2 Years Ago
      What happened is the greedy bastards at the No Fun League would sell their grandchildren for profit.
      Felspawn
      • 2 Years Ago
      Republicans are probably all over the NFL for airing whats been perceived as a pro-Obama ad and want it gone
        Michael Bertovich
        • 2 Years Ago
        @Felspawn
        I personally blame the liberals and the gays. also obama and the boogeyman.
        TMTexas
        • 2 Years Ago
        @Felspawn
        Don't be silly and politicsize something that shouldn't be.
        Felspawn
        • 2 Years Ago
        @Felspawn
        if you cant see that commercial as being politically squed you cant see the forest for the trees (not that i dislike the video and dont otherwise agree with it
          TMTexas
          • 2 Years Ago
          @Felspawn
          I can't "see the forest FOR the trees"? If you can't get a simple expression right I don't expect you to understand the statement made by the ad. It wasn't SKEWED one way or another except being skewed towards and FOR the US of A. Facts: Chrysler paid off their loans. The ad made ZERO overt political statements one way or another, except to say that our current political culture is divisive and silly, which it is. The spokesman is a conservative, so to say it's being perceived as pro-Obama is comical at best. And to that matter, as much as I dislike Obama, I could give two ***** who is in the white house if our country is prosperous and things are going well. And I don't think anyone can say America is doing perfectly well right now so again, I fail to see how this was a "pro-Obama" ad. You're being silly.
          AnthonyL
          • 2 Years Ago
          @Felspawn
          disclosure: i don't like Chrysler, any politician, or anything actually. But Mr. teenage mutant ninja turtle texas, Chrysler did not pay off their loans. They claimed BK which should've gave their debtors first rights to the company's assets. But that didn't happen, they claimed BK, got rid of their debt, and took stimulus money. No company; bank, auto manufacturer, or anything has done that because it breaks the law! But chrysler did.
          TMTexas
          • 2 Years Ago
          @Felspawn
          You don't like 'anything'? I feel sorry for you, must be a fairly pathetic existence. Chrysler claimed BK and went through an expedited Chapter 11 process. Chapter 7 is liquidation which would have given first lien debtors rights to assets. Chapter 11 permits the company to pare it's debt burden and reorganize, MANY companies have gone through this process in our country and come out the other side, as did Chrysler. As for 'stimulus money', they took none of it (other than whatever EV car grants they took through the EPA's various programs, as did every automaker). The government provided loan guarantees for debtor-in-possession financing that enabled Chrysler to complete the CH11 BK. No bank was offering anything, the gov't did and charged a hefty interest rate to boot. Chrysler paid back what the government stipulated they pay back, with interest, and is a fully functioning private entity at this point in time. I think you need to fact check yourself before you post.
        montoym
        • 2 Years Ago
        @Felspawn
        You mean that Clint Eastwood, a well-known Reupublican did an ad for Obama? Excuse me while I chuckle. This is in no way an Obama ad and I say that as a conservative. Besides, if it were, it would be a poor excuse for one in my eyes. All I saw out of that video was vote Obama out and we'll have brighter days ahead, halftime indeed.
      billfrombuckhead
      • 2 Years Ago
      I just watched the ad on You Tube. Republicans hate the ad because reality is always their worst enemy. The success at Chrysler is real and that contradicts the Tea Party ideology. Funny thing is that all these foreign competitors they worship have government help up to their eyeballs back in their home countries. Another funny thing is that vulture capitalists Cerebrus and their henchman Art Nardelli had their shot at Chrysler and failed miserably. These wonderful products MOPAR is making is a manifestation of what America could be if we worked together, capitalists, independents and socialists, like we did in the last century.
        • 2 Years Ago
        @billfrombuckhead
        [blocked]
          billfrombuckhead
          • 2 Years Ago
          I HOPE YOU DIDN'T WATCH THAT SOCIALIST PRO FOOTBALL GAME. CHRYSLER GROUP LLC IS ONE OF THE BIGGEST SUCCESS STORIES GOING ON RIGHT NOW IN THE AUTOMOTIVE INDUSTRY, SALES UP BIG MONTH AFTER MONTH. FACTORIES WORKING OVERTIME. SINCE LAST YEARS CHRYSLER AD WITH EMINEM CHRYSLER DIVISION SALES WERE UP OVER 80%
          FightingChanceJX
          • 2 Years Ago
          You can't exactly tell someone to take their politics somewhere else when you just screamed about politics.
      • 2 Years Ago
      [blocked]
        Jim
        • 2 Years Ago
        as someone who lives in that "slum," you can go to hell too Dan.
      RobbieAG
      • 2 Years Ago
      That ad was pure collectivist propaganda.
      AnthonyL
      • 2 Years Ago
      Chrysler took stimulus money...who cares,a lot of companies took stimulus money. To its benefit, it has fueled the slight economic recovery, albeit artificially. However, the reason I hate Chrysler is because before they took the funds they claimed BK. Now according to silly things called laws. Creditors (read bond holders) are first in line for company assets. That didn't happen, Chrysler claimed BK, took stimulus funds, and the bond holders received nothing! No one can explain why this has happened. But the billions lost in pension funds for private and public employees alike are left hurting.
        billfrombuckhead
        • 2 Years Ago
        @AnthonyL
        You mean the credit default crooks got screwed over, is what you really mean because the assets were worthless unless we sold them to foreigners. Sure would hate to see Chrysler needlessly go through what SAAB has. That's what vulture capitalist RMONEY would have done.
          AnthonyL
          • 2 Years Ago
          @billfrombuckhead
          Actually both those who owned credit default swaps and bonds lost. JPM, Citi, Goldman, and Bank of America all liked the deal. Unfortunately, most of the CDSwap holders were small regional banks and hedge funds (that actually hedged). Credit Default Swaps are a good instrument to protect your risk. Unless this happens. By the way VC is responsible for almost every start up firm out there (even the one that owns this website). Please don't talk like it is a bad thing.
        ragtopdodge
        • 2 Years Ago
        @AnthonyL
        Bond holders...excuse me, but investors SHOULD KNOW EVERYTHING HAS RISKS! Don't want risk? Put your money in a savings account with .5% interest. Boo hoo, the poor bond holders (read: rich bastards who lost some of their play money).
          TMTexas
          • 2 Years Ago
          @ragtopdodge
          While you are correct, also realize the bonds are typically a safer investment vehicle than stocks and often times aren't just "play money" of the rich, but investments by insurance companies and pension funds that do benefit REAL folks. Not that bonds don't carry risk, but just pointing out some facts for ya.
      SpeedyRacer
      • 2 Years Ago
      Truly, when I saw the ad I first thought it was an election ad for the Obama campaign. Then I saw it was for Chrysler touting how it and Detroit came back. Really???!!! Detroit is still a dump – sorry folks who live in Detroit, but you know what I mean. And Chrysler… they are now part of Fiat. So an Italian company is telling us how American they are???!!! Not a word about the huge taxpayer loss involved in saving Chrysler so it could be taken over by Fiat and the UAW.
        TMTexas
        • 2 Years Ago
        @SpeedyRacer
        Chrysler is an American company, Speedy, you know it as well as I. The shots are called from Auburn Hills, not Torino. In addition to "huge taxpayer losses", I'd like to hear you elaborate on what you mean because as far as I've been able to see, Chrysler paid back their loans six months early with interest. As for Detroit being a "dump", without that dump we likely would have lost WWII so maybe think before you speak. Many cities have fallen on hard times at one point or another, I grew up in Detroit and it was a fine place to live. If you've never been maybe you should treat yourself, you might just be surprised.
          Big Rocket
          • 2 Years Ago
          @TMTexas
          @fat kid: Not sure how WW2 history has anything to do with Chrysler's Super Bowl commercial, but really? The Nazis lost a sizable part of its armed forces to the Russian winter, otherwise they would have taken Stalingrad. The Chinese were getting massacred by the Japanese soldiers. Google "rape of Nanking" to get a feel for Chinese military strength, or lack thereof, at the time. And before you come back to defend the People's Republic of China, let me just say I think Falun Gong is a great way to exercise the mind, body and soul. There, I just discussed Falun Gong on Autoblog.com, and you should be aware Chinese government policies prohibit its people from visiting webpages that discuss Falun Gong. Or the Tiananmen Square massacre. Or anything that even remotely questions the Chinese authority. As a matter of fact, if you are a citizen of China, you could be jailed because of my post. You could be punished for someone else's action. That is what it is like to live under a totalitarian regime, like the one you so blindly believe in. And if you are lucky enough to be living outside China, it begs the question: If you love China so much, why leave, and why not go back? http://www.falundafa.org/ http://www.guardian.co.uk/world/2009/jul/18/china-falun-gong-crackdown http://news.bbc.co.uk/onthisday/hi/dates/stories/june/4/newsid_2496000/2496277.stm
          • 2 Years Ago
          @TMTexas
          [blocked]
          fat kid
          • 2 Years Ago
          @TMTexas
          the USSR beat Germany and China would have beaten Japan. Axis lost the vast majority of their military to the USSR and China
          Big Rocket
          • 2 Years Ago
          @TMTexas
          @TMTexas: Please stop the lies and deceit about how Chrysler paid back their loans, which they did not. I've told you this before on Feb 2, 2012, and I will tell you again. http://www.factcheck.org/2011/06/chrysler-paid-in-full/ "That still leaves taxpayers about $1.3 billion in the hole, and Treasury doesn't expect to ever get it back ... the automaker [Chrysler] has not completely repaid the investments made by U.S. taxpayers, and that's the result of a decision by the Obama administration to forgive a significant portion of the original loan made by the previous administration."
          • 2 Years Ago
          @TMTexas
          [blocked]
        ragtopdodge
        • 2 Years Ago
        @SpeedyRacer
        I'm sure you and your Republican ilk would rather see an ad showing the downfall of America, only to be saved by your Messiah Willard Romney!
          TMTexas
          • 2 Years Ago
          @ragtopdodge
          It would be far better to let such political fodder fall on deaf ears. Some of us conservatives are rather civil in our discourse and therefore, comments such as yours don't do anything to help whatever argument you were trying to make.
        Drakkon
        • 2 Years Ago
        @SpeedyRacer
        Funny, Cheney squanders your freedom and we didn't have another terrorist attach so obviously the policy was worth it. The Feds prop up the automakers and half a million people do not lose their jobs, but the policy is an obvious failure....
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