We often see Japanese domestic market introductions and get all hot and bothered because those cars won't be sold here in the United States. This is not one of those times.
The 2012 Mitsubishi Mirage goes on sale in Thailand in March with three stated objectives: Compactness, affordability, and efficiency. At about the size of a Mini Cooper hatchback (146 inches in length), the five-seater Mirage looks in every way like the transportation appliance it aims to be. Powered by a 1.0-liter, three-cylinder engine with stop/start technology and a continuously variable transmission, Mitsubishi says it should be good for about 30 kilometers per liter – that's 70 miles per gallon. That's impressive – its 14-inch wheels and disposable wheel covers, less so.
It's been a decade since Mitsubishi sold a Mirage in the U.S., and over 20 years since anyone cared. We don't expect this one to even make it here, let alone move that needle.
Click past the jump to read the full press release.
The 2012 Mitsubishi Mirage goes on sale in Thailand in March with three stated objectives: Compactness, affordability, and efficiency. At about the size of a Mini Cooper hatchback (146 inches in length), the five-seater Mirage looks in every way like the transportation appliance it aims to be. Powered by a 1.0-liter, three-cylinder engine with stop/start technology and a continuously variable transmission, Mitsubishi says it should be good for about 30 kilometers per liter – that's 70 miles per gallon. That's impressive – its 14-inch wheels and disposable wheel covers, less so.
It's been a decade since Mitsubishi sold a Mirage in the U.S., and over 20 years since anyone cared. We don't expect this one to even make it here, let alone move that needle.
Click past the jump to read the full press release.
Mitsubishi Motors Lineup at the 42nd Tokyo Motor Show
Tokyo, November 9, 2011 - Mitsubishi Motors Corporation (MMC) will be showing a total of 15 vehicles (12 on Press Day 1) at the 42nd Tokyo Motor Show, held at the Tokyo Big Sight convention center in Tokyo from November 30 through December 11 (open to the public from December 3). Two cars will make their world premiere at the show: the Mirage and the MITSUBISHI Concept PX-MiEV II. They respectively embody two major pillars to the company's product strategy outlined in the JUMP 2013 mid-term business plan: global strategic models focused on emerging markets and models featuring "green technology." The Mirage compact car embodies the global model strategy while the MITSUBISHI Concept PX-MiEV II concept SUV features "green technology" with its unique plug-in hybrid drivetrain.
Mirage
The Mirage's* design focused on compactness, affordability, and high fuel efficiency in order to fit the needs of emerging markets as an affordable entry-level model as well as needs of advanced markets for fuel efficiency and low-CO2 emission. In addition, the Mirage features good maneuverability and easy drivability inherent to a compact car while also providing a comfortable interior space for five adults.
MMC has targeted top-of-class fuel efficiency (Japan market version) of 30km per liter through a variety of measures including painstaking reduction in weight throughout almost every part of the car, reduction in rolling resistance and higher efficiency through detailed improvements to the engine, transmission, brakes and tires, and an aerodynamic body that reduces air resistance and drag. The new Mirage is due to go on sale first in Thailand in March 2012.
Mirage specifications (Japan market version)
Overall length: 3710mm
Overall width: 1665mm
Overall height: 1490mm
Occupants: 5
Engine: 1.0L 3-cylinder MIVEC with Auto Stop & Go (AS&G)
Transmission: CVT
Target fuel efficiency: 30km/L
Drivetrain: 2WD
Tires: 165/65R14
* Stems from the English word "mirage." The name was first used for the Mirage series developed for resource/energy/space-saving and high-performance in a compact package which debuted in Japan in March 1978. The new Mirage concept inherits the essence of that first series: cleverly getting the most performance and function out of a limited space.
Tokyo, November 9, 2011 - Mitsubishi Motors Corporation (MMC) will be showing a total of 15 vehicles (12 on Press Day 1) at the 42nd Tokyo Motor Show, held at the Tokyo Big Sight convention center in Tokyo from November 30 through December 11 (open to the public from December 3). Two cars will make their world premiere at the show: the Mirage and the MITSUBISHI Concept PX-MiEV II. They respectively embody two major pillars to the company's product strategy outlined in the JUMP 2013 mid-term business plan: global strategic models focused on emerging markets and models featuring "green technology." The Mirage compact car embodies the global model strategy while the MITSUBISHI Concept PX-MiEV II concept SUV features "green technology" with its unique plug-in hybrid drivetrain.
Mirage
The Mirage's* design focused on compactness, affordability, and high fuel efficiency in order to fit the needs of emerging markets as an affordable entry-level model as well as needs of advanced markets for fuel efficiency and low-CO2 emission. In addition, the Mirage features good maneuverability and easy drivability inherent to a compact car while also providing a comfortable interior space for five adults.
MMC has targeted top-of-class fuel efficiency (Japan market version) of 30km per liter through a variety of measures including painstaking reduction in weight throughout almost every part of the car, reduction in rolling resistance and higher efficiency through detailed improvements to the engine, transmission, brakes and tires, and an aerodynamic body that reduces air resistance and drag. The new Mirage is due to go on sale first in Thailand in March 2012.
Mirage specifications (Japan market version)
Overall length: 3710mm
Overall width: 1665mm
Overall height: 1490mm
Occupants: 5
Engine: 1.0L 3-cylinder MIVEC with Auto Stop & Go (AS&G)
Transmission: CVT
Target fuel efficiency: 30km/L
Drivetrain: 2WD
Tires: 165/65R14
* Stems from the English word "mirage." The name was first used for the Mirage series developed for resource/energy/space-saving and high-performance in a compact package which debuted in Japan in March 1978. The new Mirage concept inherits the essence of that first series: cleverly getting the most performance and function out of a limited space.
Featured Gallery 2012 Mitsubishi Mirage: Tokyo 2011
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