• Nov 18, 2011
Coda may not have a new model to show off at the 2011 LA Auto Show, but the company can still make news with a price drop. Or with something that is a price drop in all but name.

In September 2010, Coda said its all-electric Sedan would cost $44,900. Today, that was refined downward to a more-reasonable $39,900, putting the car somewhat closer to parity with the Ford Focus Electric (which starts at $39,200). The Mitsubishi i ($29,125) and the Nissan Leaf ($35,200) are both cheaper options for smaller all-electric vehicles. Coda's Thomas Hausch told AutoblogGreen that, since Coda hasn't actually sold any of the Sedans for the previously announced price, the new base price isn't a drop. More of a readjustment.

This is just one change that has happened since former GM exec Phil Murtaugh became Coda CEO. Hausch wouldn't give us specific details, but said that Murtaugh instituted "significant cost reductions" all along the development chain to make the car more robust and simple. One minor change that Coda weirdly isn't touting but could be due to the company talking about things a bit prematurely last year, as PluginCars' Brad Berman noticed, is that the Sedan will come with a 36-kWh battery pack instead of the 34-kWh pack that had previously been announced. Estimated range is still 150 miles. The change doesn't negatively affect the pack's stated reliability. Coda today announced an "industry leading" battery warranty that lasts for ten years and 100,000 miles.

One other thing: Coda has started production, and Hausch said that the car is "sold out" until March or April of next year. All that means, though, is that enough people have paid the $99 reservation fee to claim a spot in line once the vehicles become available. The first deliveries should take place in January.
Show full PR text
CODA Automotive Announces Start of Production of Zero Emission All-Electric Flagship Sedan

Offers Best in Class Electric Vehicle Battery Warranty and Most Affordable Range with its 2012 Zero Emission Sedan

LOS ANGELES, Nov. 16, 2011 /PRNewswire/ -- CODA Holdings, a leading developer of all-electric vehicles and advanced battery systems, today announced that it started production of its zero emission flagship vehicle. Representing the company's commitment to deliver accessible, safe and reliable electric vehicles and clean technology to its customers, CODA will offer an industry leading 10-year, 100,000-mile battery warranty and starting US base price of $39,900 for their zero emission 2012 model year CODA sedan.

"We are excited to announce that we have started production of our all-electric CODA sedan," said Phil Murtaugh, CEO of CODA Holdings. "We dedicated this year to increasing efficiencies in order to bring down costs and as we go to market, we are committed to passing these savings to our customers. These progressions align with our mission of putting an electric vehicle into every garage and adding further confidence that CODA will provide dependable electric vehicles for generations to come."

The 2012 CODA sedan now combines an industry leading EV battery warranty with the best range per dollar of any electric vehicle on the market. To achieve this best value per dollar range, the CODA team leveraged its long-standing relationships within the industry and extensive production experience to create more efficient production processes. The 2012 model year CODA is now available for $29,900(i) in California, after federal tax savings up to $7,500(ii) and CA vehicle rebate of $2,500.

Through robust technology, durable battery chemistry and Active Thermal Management system, the CODA executive management team has also set the battery warranty to 10-years, 100,000-miles.

The CODA is the first all-electric five-passenger, mid-size sedan with full rear seating and trunk space that meets American drivers' daily transportation needs without an ounce of gasoline:

Delivers the longest range of any all-electric vehicle: A class-leading battery pack enables a fully charged CODA to go up to 150 miles(iii), almost five times the average daily commute.
Fast and Easy Recharging: Twice as fast as the leading competitor, a 6.6kW onboard charger provides 4 hours for 100 mile charge, 2 hours for 50 miles (6 hours for full charge).
Accelerates up to 85 mph with ease: the CODA features 134 horsepower and 221 lb-ft of torque, a regenerative braking system, and an air-cooled active thermal management system.

The first CODA Sedans are on display at the Los Angeles Auto Show from Nov. 18 through Nov. 27. More information and reservations for the CODA are available at www.codaautomotive.com.

About CODA Holdings

Headquartered in Los Angeles, CODA Holdings is a leading developer of advanced Lithium-ion power battery systems comprised of three key divisions: CODA Automotive, CODA EV Propulsion Systems and CODA Energy. Together with its JV partners, CODA is working to reduce dependence on oil and leading the way to a cleaner future through its electric vehicles and stationary energy storage products. The first consumer product available will be a zero emission four-door, five-passenger EV sedan with a full-size trunk that is designed to meet American drivers' daily transportation needs. For more information on the CODA sedan, visit www.codaautomotive.com.

(i) After state and federal tax savings, net as low as $29,900. MSRP $39,900, with federal tax savings from 0-$7,500. CA State rebate of $2500 – some states have higher rebates. Excludes tax, title and license. Initially available through online reservation process. Subject to change.

(ii) To help determine rebate eligibility, please visit http://www.irs.gov/newsroom/article/0,,id=206871,00.html/.

(iii) Actual range and vehicle performance will vary depending on personal driving and charging style, speed, conditions, weather and cargo load.


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    • 1 Second Ago
  • 24 Comments
      The Other Bob
      • 3 Years Ago
      Why would anyone buy this over the competition?
        Lada F1 team
        • 3 Years Ago
        @The Other Bob
        I was going to write that exact comment word for word, you beat me to it.
        aatbloke1967
        • 3 Years Ago
        @The Other Bob
        "Why would anyone buy this over the competition?" People who want a conventional four-door saloon. Plenty of those types of people out there.
          EJ
          • 3 Years Ago
          @aatbloke1967
          Maybe plenty of people, but not for $40Large. When you get up into that level of the stratosphere for cars, you are hitting entry level lexus, bmw, audi, etc. -- meaning looks become important. And the people who spend that kind of money on cars are at least marginally shopping for looks as well as performance and comfort. At the $20K price point, I would agree with your statement, but not here.
          Lada F1 team
          • 3 Years Ago
          @aatbloke1967
          At risk of beating a dead horse, the car looks like it was designed in 2003. That alone eliminates a large base of customers who have the means to pay 40K for a sedan. Further, as a start-up company, people will automatically (And probably justly) assume that it is less reliable than a comparable car from a automotive research behemoth such as Ford motor co. Finally, that "open-minded" comment came out of nowhere...
          aatbloke1967
          • 3 Years Ago
          @aatbloke1967
          "Maybe plenty of people, but not for $40Large." Ya think? If there are people willing to pay $30K for a diminutive A-segment hatch, or $35K for an awkward looking C-segment hatch simply because they're EVs, then there will be a cache for this. I wish posters on here were more open-minded.
          aatbloke1967
          • 3 Years Ago
          @aatbloke1967
          "At risk of beating a dead horse, the car looks like it was designed in 2003. That alone eliminates a large base of customers who have the means to pay 40K for a sedan ... Further, as a start-up company, people will automatically (And probably justly) assume that it is less reliable than a comparable car from a automotive research behemoth such as Ford motor co." It was, it's based on a design which Pininfarina designed for Chinese manufacturer Hafei, with a Mitsubishi platform and other mechanicals. But what do you expect from a small, private American company? I admire anyone who has the guts to venture into a very new, and largely unexploited market against the established marques. When REVA launched their city electric car under the G-Wiz banner in the UK, they were selling an Indian electric car with no known history and the car itself was hardly dynamically good. But it's sold surprising well among urbanites. "Finally, that "open-minded" comment came out of nowhere..." Did it? Because all I hear are pretty judgemental comments from people who clearly have a mindset against entrepreneurialism. Then again, this is America we're talking about, home to the most judgemental people on the face of the earth.
          aatbloke1967
          • 3 Years Ago
          @aatbloke1967
          "My point is that this sedan is going to have a tough time against the competition." What other C-segment three-box EV competes with this in NA?
          EJ
          • 3 Years Ago
          @aatbloke1967
          My point is that this sedan is going to have a tough time against the competition.
          aatbloke1967
          • 3 Years Ago
          @aatbloke1967
          "When you get up into that level of the stratosphere for cars, you are hitting entry level lexus, bmw, audi, etc. -- meaning looks become important." Interesting that this very argument is always cried down when it comes to the pricing of the Volt - and that car's hardly a looker either. People in the market for EVs are going to have the whole electric thing going on their minds before looks. Remember that whole Bauhaus ethic "form follows function"??
      Mike Hunt
      • 3 Years Ago
      Just what the world wanted. A plug-in Contour/Mystique!
      kontroll
      • 3 Years Ago
      it's ugly , expensive and made in China...perfect combination for the average dumb american customer. The japanese and the koreans started the same way (except they were cheap)
      Cody Wright
      • 3 Years Ago
      The 2011 Coda Sedan. It's a car!
      thinkthis
      • 3 Years Ago
      I've seen one up close and I have to say they are even more hideous in person. Looks like a car made by someone who was trying to keep the price under 10K. Just plain pre redesign Ford Focus ugly.
        donnieorama
        • 3 Years Ago
        @thinkthis
        The VW Passat just won Car of the Year and it's just as ugly. What's your point?
      Mark
      • 3 Years Ago
      BMW is coming out with their electric four door in December. $499.00 per month. Now that car looks good and actually performs well. Nobody but maybe some rental car companies will buy this dog
        aatbloke1967
        • 3 Years Ago
        @Mark
        Very true. Trouble is, only very few will be made available. Anyone can apply, to lease one, but BMW select you and tell you if you're successful in doing so. It's only a two-year lease, after which it has to be turned in since it's essentially a prototype testbed for the forthcoming production i3. As such, you're also contractually obliged to provide consistent feedback to BMW.
      Oceanblue78
      • 3 Years Ago
      Is this a Kia Spectra from 95? lol
      IBx27
      • 3 Years Ago
      Go back to china. We don't need any more crap from there doing all sorts of damage on our roads.
      Toneron
      • 3 Years Ago
      Hafei Saibao. Ew.
      tenspeeder
      • 3 Years Ago
      $39.9? This thing is gonna fly off the lot!!! ;>)
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