Lexus may stop production of the HS 250h. Reports have emerged that the model is suffering from flagging sales and that the luxury automaker may seek to replace the vehicle with a less-expensive, more youth-oriented product in the near future. Last month, Lexus managed to sell just 250 HS 250h units, which is a decline of 72.8 percent compared to the same (already low) period last year. Originally envisioned as a more upscale version of the Toyota Prius, the awkwardly styled HS 250h carries a substantial price tag that has likely done much to scare off would-be buyers. At over $37,000, the vehicle hasn't done a good job of convincing consumers of its merits. The modelhas only been on sale since late 2009 as a 2010 model, so if the reports are true, the HS 250h would lead a very brief life.

Should Lexus decide to kick the hybrid four-door off the team, the company will likely replace it with something more accessible for buyers. Reports suggest that the newcomer will likely cost somewhere around $30,000 and follow a marketing path similar to what's seen with the current CT 200h hatchback, a model that's been much more successful. That sounds nice, but we have to wonder if Lexus really needs two compact hybrids in the same price range.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 126 Comments
      JasonERF
      • 3 Years Ago
      LOL @ the voiceless Toyota PR people thumbing down all the perfectly reasonable criticism of this car! Sorry, but a Beigemobile failing is a victory to the petrol head community. What a bland, uninspired, boring piece of crap. NOTHING of merit here. Nothing! Normally this would be the unspoken muttered mantra of the general public but sometimes car companies go too far. This is one of those cars where even people beyond the petrol head community said: "Pass!" I completely agree with everyone in this thread saying it's essentially a guised-up Corolla. It's a car designed by committee and should be kicked off a cliff.
        monobloc_6piston
        • 3 Years Ago
        @JasonERF
        "guised-up Corolla. It's a car designed by committee and should be kicked off a cliff." but everybody loves a Corolla, so they'll love this car even more (well that's what they tell themselves at Toyota HQ)
      Brad
      • 3 Years Ago
      I actually just saw this car out and about for the first time yesterday. I wondered what it was, but not because it was a great looking car. I wondered how much a small Lexus Hybrid would cost, so I looked it up. I wasn't surprised that the base was around $37,000, I was surprised why someone would pay that much for a hybrid that only gets 35/34 mpg. Granted I don't have a Lexus, but I have a 2011 Hyundai Elantra loaded with even navigation, and it get 40 mpg highway on a regular gas engine. Plus, it only cost $23,000. If they wanted this car to be a big seller they should have lowered the price, a lot.
      ryanandrewmartin
      • 3 Years Ago
      Raise your hand if you're surprised.
        • 3 Years Ago
        @ryanandrewmartin
        [blocked]
      MiddleClassMotoring
      • 3 Years Ago
      I had the chance to drive one of these last year. Based on the 8 or so times Hertz has given me a Prius for the week, I have to say, the Lexus version feels just like the Prius. I'm by no means a Prius lover, but can't reason out why the HS250 is more desirable, even if the price were comparable. The Prius is much more practical, and for those who care, more efficient.
      Andrew L
      • 3 Years Ago
      The MKZ Hybrid is a much better deal and is better looking so no surprise here
        Oceanblue78
        • 3 Years Ago
        @Andrew L
        I think the MKZ is the best looking Lincoln right now. The new front did wonders for it.
        Matt Clare
        • 3 Years Ago
        @Andrew L
        Good point. Do people cross shop CUVs and C-segment sedans? I don't think that's normally the case, but the Hybrid situation changes things.
      Alex740
      • 3 Years Ago
      Even here in Silicon Valley where the Prius and Leaf are the cars of choice I've seen almost none of these. The price isn't the problem, the product is. Many of the early adopters, tech savvy, green enthusiasts that buy these kinds of cars have the money to pay 40k without thinking about it, I know a lot of prius's and leafs that share garages with cars 3 times their cost. But the car needs to be at the forefront of the technology and make a design statement so everyone knows that it's green, this car does neither. It's puzzling that Toyota doesn't even seem to understand it's own recipe for success with the Prius, make it a stand out design and make it the most efficient on the road, it's pretty simple. If you are going to make a highpriced green car, the money should go into furthering the green tech, not adding luxury extras.
      Alex
      • 3 Years Ago
      Still can't see a good reason why Lexus initially bothered with this rebadged Toyota Avensis... I've seen one at dealer's showroom, it does NOT "feel" like it belongs to Lexus brand, both when looking at its exterior and sitting inside. The proper way to satisfy such narrow segment would be to make a hybrid system for already existing IS model - it is actually smaller (in length) and does actually "feel" like Lexus-kind of vehicle.
      brian
      • 3 Years Ago
      I never could understand why Toyota/Lexus made it look like a less interesting 1st Gen Prius. The CT - while it's no looker - seems to be a better answer for the low-end Lexus Hybrid.
      • 3 Years Ago
      [blocked]
      kpetree
      • 3 Years Ago
      I've questioned this car from day one. If someone want's a Prius, they'd buy a Prius. The HS costs more, has the same features as a Prius V, and gets 16mpg less. Toyota needs to focus on the CT which fits better in the luxury market against the Audi A3 and BMW 1-series hatchback, get's better gas mileage, and doesn't have a comparable Toyota model to compete against.
      Renaurd
      • 3 Years Ago
      I never understood the grille, the three bars with the bottom bar missing. The only thing I could figure was if they added the third bar, they would be accused of copying Ford.
      dave and mary
      • 3 Years Ago
      Proof the world does not like efficient, but BORING to drive cars in a BMW price range.
    • Load More Comments