Nissan found out what full-size cargo van buyers wanted in a van, then created the NV to satisfy their requests. It's one thing to get a consumer to tell you what he wants, however, and another to get him to actually buy what you make for him. That's the issue Nissan faces. Dealers are sitting on a 205-day inventory of NVs as of the end of September.

Everyone knew there'd be more to this than just "If you build it...", since the NV is the "new guy" in the segment, going against titans like Ford and General Motors as well as the runaway success of the Mercedes-Benz Sprinter. NV sales this year are less than a tenth of the Chevy Express and less than one-twentieth of the Ford E-Series. In addition to market share and momentum, those other offerings have fully developed dealer networks. Nissan is still working to complete its own.

It's still early enough in the game that it's not worth trying to predict the NV's future. It has some help on the way, with a passenger version and the NV200 New York City taxi rolling out next year.


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  • 108 Comments
      brands
      • 3 Years Ago
      What, you mean Nissan hasn't stolen the market from Ford and GM in its first six months in the commercial vehicle market? Shocking!
      Alex
      • 3 Years Ago
      Looks have absolutely nothing to do with the commercial use. We have a medium-sized fleet of vans, all of which are different variants of Sprinter vans (starting from 2006 model year and up to the current one), and we would not currently consider something like this Nissan simply because it has such a pathetic gasoline-powered fuel-guzzling (not even turbocharged) engine choices. These engines might be ok for a small local business where you need only to drive 40-50 miles/day but not good for businesses where each van needs to be driven whole day and where the company pays $20-30K each month for fuel for all of the fleet.
      Nzo
      • 3 Years Ago
      We have some of these at work, they look a bit funny but they seem nice overall. The rear door opening seems significantly larger than the equivalent ford or chevy.
      ken
      • 3 Years Ago
      No diesel and no cheap leasing stalled NV's sale.
      CarCrazy24
      • 3 Years Ago
      Desperately needs a diesel option. Also it needs a 12+ passenger van variant.
      Paul P.
      • 3 Years Ago
      We looked at them, but the lack of long wheelbase versions was the deal-breaker for us. We also didn't like the somewhat outdated engine options. Otherwise, I do have to say that I really liked the long nose design. It makes for much more comfortable seating and seemingly easier maintenance.
        gearhead18
        • 3 Years Ago
        @Paul P.
        But in all realism it's not really like the other guys have modern engines either. The Econoline just lost the 6.0L last year. And mildly unrelated, t seems to me people are saying the long nose makes it have less cargo room, but it look to me like the cargo "box" is standard size with a nose added is all.
      Autoblogist
      • 3 Years Ago
      This van doesn't really offer anything, that can't be had in the current market already. Nissan, didn't have an angle with this van. They can hold all the workshops they want, the two main things customers want out of a work van, is gas mileage and price. What made the Sprinter van successful was the diesel they offered and the new (at the time) elevated roof. For the people that call it ugly, indeed it;s not the best looking van out there, but it is a fleet vehicle and it could look like the Oscar Mayer weiner mobile as it gets the job done.
      Synthono
      • 3 Years Ago
      Well MY local Nissan dealer isn't sitting on an excessive supply of these things. Mostly because they haven't ordered any.
      Drakkon
      • 3 Years Ago
      I don't know where they are polling becasue St Louis is crawling with these things. Also, since so many of these vehicles are aimed at the trades, I think you'll have a tough time selling from a non-union factory. Sprinter manages it, but Sprinter has the unique feature of a Diesel aimed at efficiency, not over-the-top towing and payload. I've heard Nissan is threatening a small turbo Diesel for this NV and the Titan. That will open a lot of doors.
      J
      • 3 Years Ago
      The van looks like it stumbled out of the gate - and into a brick wall...
      Rodrigo Alvergue
      • 3 Years Ago
      So many idiots saying it is ugly, it is not about being ugly or not, it is about being useful, keep your crappy ford's, Nissan is abetter car maker any day of the week....
      cashsixeight
      • 3 Years Ago
      Wow. That looks absolutely terrible. Definite design by committee, no designer in their right mind would ever create something like this. I'd be really interested in seeing the process, to see how they justified something so horrible looking.
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