We first brought you news of a potential tie-up between the Red Bull Racing team and Infiniti a couple of months ago. Nissan's luxury division sponsors the world-champion, and the team's star driver Sebastian Vettel acts as the brand's ambassador. But what would a partnership on an actual marketable road car amount to?
It may still be too early to say. An upgrade of the G37 to near BMW M3 levels of performance could be in the cards, maybe a similar treatment on the M37 sedan, or they could wait until Infiniti's new premium sporty hatch comes around. One way or another, says CAR Magazine, both parties appear to be keen on the opportunity.
Infiniti, for one, is eager to boost its profile, particularly in Europe where its brand recognition is still relatively low. Red Bull, meanwhile, is looking for an outlet for its technical expertise on a project outside of F1 beyond the X1 prototype in GT5. The collaboration of Red Bull and Infiniti engineers could be facilitated by the fact that their R&D bases in the UK are in close proximity to each other, which more than anything else could give the project wings.